How to Diversify Your D2C Marketing Strategy Beyond Facebook and Instagram

Customers Who Click

"The foundation needs to be set properly and the foundation [that] comes up organically when Facebook and … other platforms. The only thing left is how you are able to reach your customers off of these platforms. So … we focus very heavily on these native platforms like TikTok, Snapchat, YouTube shorts, and Pinterest - these four platforms that typically don't really show up in conversations."

In episode 82 of the Customers Who Click podcast, I talked to Doe Lashes founder Jason Wong about their growth tactics and unconventional platforms that they use for content marketing of their D2C products.

The customer journey of D2C products is different from that of B2B products. Opportunities for branding during those journeys are also different.

What most D2C products forget is that content marketing for their product is still the dominating strategy to get their brands noticed among a sea of other brands. Once this builds enough trust with the customer, they express their interest by sharing their email and that starts their journey towards becoming a buyer of the product. This episode helps you reimagine your D2C product’s customer journey by learning from the experiences of how Doe Lashes imagines its customer journey.

Jason Wong is the Founder of Doe Lashes and has grown the company from $120,000 in revenue in 2019 to more than $5 Million (projected) in 2021 by relying on social media channels that most D2C brands never think of. He’s also the Managing Partner at Wonghaus Ventures.

You can find Jason on Twitter where he's pretty responsive to DMs.