Episode 18 - What is the Best Personality Assessment to Take?

Customer Secrets

One of the common complaints about taking personality quizzes is that they don't seem to be consistent. Every time you take one, you might come back with a different set of personality traits. One time you might be an ENFP, and the next time it comes back saying you're a ENFJ. Which is it? Which is more accurate?

In this episode of the Customer-Secrets podcast, we'll tackle that question and why written assessments are prone to change every time you take one. And we'll discuss how modern technology has changed the landscape making written questionnaires almost useless. And then we'll predict what the future is in store for personality typing.

Finally, we'll discuss personality theory, and how a "theory" can be tested by making accurate predictions of another person's behavior. We're relying on this theory being accurate, because it is the basis for the methods we use to make selling and persuasion more efficient and easier. Once you have the theory down, your ability to persuade increases to the point of it being totally "unfair." Your competitors don't stand a chance against you. So You may have to make a conscious effort not to use the persuasion methods we talk about here too often, or everyone will think that your success is based on you manipulating other people. In reality, it is based on a deeper understanding of the personality of your customer, and what they value.

At the end of the episode, we are giving out a special offer for a free book called: "Emotional Copywriting Revealed." This book is our free gift to those of you that would like to learn more about using personality marketing, and are willing to participate in the discussion by joining our facebook group called "Personality Marketers".