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4. Creating a Size Inclusive Fitness Business with Sally McWilliam
Manage episode 355913720 series 3447029
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Sally thinks burpees suck and cheese is delicious.
After working as a Personal Trainer for 10 years, Sally saw a desperate need for change in the fitness industry. Now as a Body Positive Fitness Professional, she offers women a compassionate approach to helping them improve their fitness, body image & mental health.
Sally works within the Health at Every Size (HAES) framework and uses a weight-neutral approach to fitness. She doesn’t weigh or measure her clients, preferring instead to focus on the life-enhancing benefits of exercise.
She is excited to share that she opened Brisbane’s first Body Positive Fitness Studio in Manly West in January 2023!
Sally shares her journey from a traditional, weight-loss-focused Personal Trainer to a size-inclusive Trainer who is now bucking the fitness industry status quo and what this has meant for her clients, as well as her bottom line! Sally also shares her incredible tips for creating a size-inclusive business!
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