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Creative Next: AI Automation at Work

Tatiana Mejia, Head of AI Product Marketing and Strategy at Adobe and named one of 2018’s top Silicon Valley women in AI, joins us to talk about the present and future of machine learning tools for digital designers.

Tatiana Mejia, Head of AI Product Marketing and Strategy at Adobe and one of Silicon Valley Business Journal’s 2018 top Silicon Valley women in AI, joins the show. She takes us into the world of Adobe Sensei, the company’s artificial intelligence and machine learning technology that is impacting all of the software company’s key applications. We discuss the design tasks that are already being automated, how business users will increasingly benefit from additional design capabilities, and how Adobe will help evolve the practice of design.

Memorable Quotes

“But even in the creation, it's going to make some of the more individual pieces easier to do. So you get the creative more in a kind of a creative director mode, rather than a production assistant.”

“We're finding patterns, we're taking that computer vision and helping to enrich the information so that for the user, it just feels like magic.”

“I think that AI is a necessary and important tool that will help us cope and meet the demands of, all of this content velocity, of being on 24/7, of having to stand out from the crowd.”

“It's also going to lower the bar for some of these things that I don't know that a professional would think of as creative, but I would say as a business person, we may be intimidated by.”

“The designer sets the creative intent. They know what they want to do. They may even create the first one. But even if you think about for production or post production, creating the variations, that's where AI is very powerful. It also helps with the ideation and being able to create all of those different versions.”

“So you can do things like, for example, search for family, and then drag and drop in the color scheme you're trying to match, and you now you have all of the stock photography of families that are in the color scheme.”

“So as we think about automation, the things that are easiest to leverage AI for are things that are easily defined and repetitive.”

“What AI allows you to do is to figure out what you're trying to do faster.”

“The biggest fear is they were worried that it would become homogenous. If everyone had access to these kinds of tools, would we start to see art look all the same?”

“We're not a broad-based AI solution like others in the market. You're not going to see an Adobe self-driving car. we're not going to be helping identify or cure cancer. But what you will see is dedicated tools that leverage all of the unique data that we have and the decades of expertise to help power creation, delivery, and optimization.”

“One of the things that AI is going to do is make those beginning careers a lot more interesting.”

Who You'll Hear

Dirk Knemeyer, Social Futurist and Producer of Creative Next (@dknemeyer)

Jonathan Follett, Writer, Electronic Musician, Emerging Tech Researcher and Producer of Creative Next (@jonfollett)

Tatiana Mejia, Head of AI Product Marketing and Strategy at Adobe (@TatianaMejia)

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Sponsors

GoInvo, A design practice dedicated to innovation in healthcare whose clients are as varied as AstraZeneca, 3M Health Information Services, and the U.S. Department of Health and Human Services. www.goinvo.com

Design Museum Foundation, A new kind of museum, they believe design can change the world. They’re online, nomadic, and focused on making design accessible to everyone. Their mission: bring the transformative power of design everywhere. You can learn about their exhibitions, events, magazine, and more. www.designmuseumfoundation.org

BIF, As a purpose-driven firm, BIF is committed to bringing design strategy where it is needed most - health care, education, and public service to create value for our most vulnerable populations. www.bif.is