Karen Reyburn: Not MORE Clients, BETTER Clients

CPA Trendlines Podcasts

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12M ago 1:04:27

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Fix Your Marketing and Fix Your Business.

The Disruptors
With Liz Farr

Karen Reyburn wants accountants to stop thinking “about marketing as this one-off thing where you tick little boxes,” but instead about how to use your marketing to connect to the human experience.

17 MORE TAKEAWAYS: Karen Reyburn show notes here
MORE: Disruptors
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In her new book, The Accountant Marketer: The Structured Approach Any Accountant Can Follow to Attract Clients They Love, Reyburn provides a step-by-step process for understanding the unique characteristics of their firm and how to connect that uniqueness with their best clients.
“If you have a marketing problem, you have a business problem" she says, "If you have a business problem, there’s often a marketing solution that can help with it.”

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