Pro Hair Care for Sub-Saharan Africa, featuring L’Oréal General Manager, Professional Products Division, Yara Mansour

COSMOFACTORY

Africa has the world’s youngest and second-largest population. The continent is also seeing rapid urban growth. And in terms of cosmetic and personal care products, skincare is performing well. All of these are reasons why beauty makers of every size—including L'Oréal—are targeting consumers in Sub-Saharan Africa (SSA).

This week on the CosmoFactory podcast, we hear about L’Oréal’s go-to-market strategy in the SSA regions. Our guest is Yara Mansour, a General Manager in the Professional Products Division at L'Oréal, where she is responsible for both Worldwide Niche Expansions and the Sub-Saharan Africa Zone. With distribution directed from Paris, a Research & Innovation Centre in South Africa, and a focus on regional hubs in the East, West, and South SSA, L’Oréal is reaching out to premium consumers with hair treatment, scalp care, and hair care products. The company is building brand awareness with in-salon services, salon retail, and specialty retail. The France-based multinational is also investing in the future of the professional hair channel in Africa by educating salon pros and opening hair dressing schools.

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ABOUT CosmoFactory

Beauty industry stakeholders listen to the CosmoFactory podcast for inspiration and for up-to-date information on concepts, tactics, and solutions that move business forward. CosmoFactory – Ideas to Innovation is a weekly interview series for cosmetics and personal care suppliers, finished product brand leaders, retailers, buyers, importers, and distributors.

Each Tuesday, CosmoFactory guests share experiences, insights, and exclusive behind-the-scenes details—which makes this not only a must-listen B2B podcast but an ongoing case study of our dynamic industry.

Guests are actively working in hands-on innovation roles along the beauty industry supply chain; they specialize in raw materials, ingredients, manufacturing, packaging, and more. They are designers, R&D or R&I pros, technical experts, product developers, key decision makers, visionary executives.

HOST Deanna Utroske

Cosmetics and personal care industry observer Deanna Utroske hosts the CosmoFactory podcast. She brings an editorial perspective and a decade of industry expertise to every interview. Deanna is also Editor of the Beauty Insights newsletter and a supply-side positioning consultant. She writes the Global Perspectives column for EuroCosmetics magazine, is a former Editor of CosmeticsDesign, and is known globally for her ability to identify emerging trends, novel technologies, and true innovation in beauty.

A PRODUCTION OF Cosmoprof Worldwide Bologna

CosmoFactory is the first podcast from Cosmoprof Worldwide Bologna, taking its place among the best B2B podcasts serving the global beauty industry.

Cosmoprof Worldwide Bologna is the most important beauty trade show in the world. Dedicated to all sectors of the industry, Cosmoprof Worldwide Bologna welcomes over 250,000 visitors from 150 countries and regions and nearly 3,000 exhibitors to Bologna, Italy, each year. It’s where our diverse and international industry comes together to build business relationships and to discover the best brands and newest innovations across consumer beauty, professional beauty, and the entire supply chain. The trade show includes a robust program of exclusive educational content, featuring executives and key opinion leaders from every sector of the cosmetics, fragrance, and personal care industry. Cosmoprof Worldwide Bologna is the most important event of the Cosmoprof international network, with exhibitions in Asia (Hong Kong), the US (Las Vegas and Miami), India (Mumbai) and Thailand (Bangkok). Thanks to its global exhibitions Cosmoprof connects a community of more than 500,000 beauty stakeholders and 10,000 companies from 190 countries and regions.

Learn more today at Cosmoprof.com