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コンテンツは Conversion Sciences によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Conversion Sciences またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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How a Marketing Podcast Gives Brands a Human Voice

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Manage episode 254558794 series 1414530
コンテンツは Conversion Sciences によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Conversion Sciences またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Can a podcast lend an important human voice to our otherwise robotic digital brands? Here's what the data says. All Episodes Subscribe to the Podcast iTunes | Spotify | RSS All Episodes A website has some limitations when it comes to growing your brand. A website has to wait until someone comes to visit. It's like that kid always hoping someone will sleep over. You can't send it out on a tour, like a book author. It won't fill stadiums with screaming fans. It doesn't count as a passenger so you can use the HOV lane. When you think about it, a website is more like the brick and mortar store of the digital world. Actually, if you've seen the way websites are designed, they are really more like a booth at a generic convention. In Topeka. If you saw your website at a party, how long would you want to hang out with it, if at all? Isn't your website more teller machine and less Teller. Fear not, for the digital world offers a way to lend your digital brand the humanity your website struggles with. What the Data Says: Email, Podcasts, & Lead Conversion What does the data tell us about effective email, podcasts and converting leads to sales? It's in here. * Biggest misunderstandings * Important metrics * Applying the data 39 page PDF Fits on your phone window.dataLayer=window.dataLayer||[]; window.dataLayer.push({ ecommerce: null }); window.dataLayer.push({ event:'view_item', ecommerce: { items: [ { item_name:'What the Data Says: Email Podcats Leads', item_category:'Ebook', item_category2:'Subscriber', item_id:'0012', price:99.25, form_id:'gform_33', form_name:'What the Data Says:Email, Podcasts, & Lead Conversion' } ] } }); First Name* Business Email* NameThis field is for validation purposes and should be left unchanged. Δdocument.getElementById( "ak_js_7" ).setAttribute( "value", ( new Date() ).getTime() ); /* = 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_33');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_33').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_33').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_33').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_33').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_33').val();gformInitSpinner( 33, 'https://conversionsciences.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [33, current_page]);window['gf_submitting_33'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_33').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [33]);window['gf_submitting_33'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_33').text());}else{jQuery('#gform_33').append(contents);if(window['gformRedirect']) {gformRedirect...
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25 つのエピソード

Artwork
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Manage episode 254558794 series 1414530
コンテンツは Conversion Sciences によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Conversion Sciences またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Can a podcast lend an important human voice to our otherwise robotic digital brands? Here's what the data says. All Episodes Subscribe to the Podcast iTunes | Spotify | RSS All Episodes A website has some limitations when it comes to growing your brand. A website has to wait until someone comes to visit. It's like that kid always hoping someone will sleep over. You can't send it out on a tour, like a book author. It won't fill stadiums with screaming fans. It doesn't count as a passenger so you can use the HOV lane. When you think about it, a website is more like the brick and mortar store of the digital world. Actually, if you've seen the way websites are designed, they are really more like a booth at a generic convention. In Topeka. If you saw your website at a party, how long would you want to hang out with it, if at all? Isn't your website more teller machine and less Teller. Fear not, for the digital world offers a way to lend your digital brand the humanity your website struggles with. What the Data Says: Email, Podcasts, & Lead Conversion What does the data tell us about effective email, podcasts and converting leads to sales? It's in here. * Biggest misunderstandings * Important metrics * Applying the data 39 page PDF Fits on your phone window.dataLayer=window.dataLayer||[]; window.dataLayer.push({ ecommerce: null }); window.dataLayer.push({ event:'view_item', ecommerce: { items: [ { item_name:'What the Data Says: Email Podcats Leads', item_category:'Ebook', item_category2:'Subscriber', item_id:'0012', price:99.25, form_id:'gform_33', form_name:'What the Data Says:Email, Podcasts, & Lead Conversion' } ] } }); First Name* Business Email* NameThis field is for validation purposes and should be left unchanged. Δdocument.getElementById( "ak_js_7" ).setAttribute( "value", ( new Date() ).getTime() ); /* = 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_33');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_33').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_33').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_33').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_33').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_33').val();gformInitSpinner( 33, 'https://conversionsciences.com/wp-content/plugins/gravityforms/images/spinner.svg', true );jQuery(document).trigger('gform_page_loaded', [33, current_page]);window['gf_submitting_33'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_33').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [33]);window['gf_submitting_33'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_33').text());}else{jQuery('#gform_33').append(contents);if(window['gformRedirect']) {gformRedirect...
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