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Why the Barbie Movie was a Massive Success with Brittney Minton
Manage episode 388157212 series 2790038
コンテンツは Ruben Dua, Darius Santos, and Rob Botts from Dubb, Ruben Dua, Darius Santos, and Rob Botts from Dubb によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Ruben Dua, Darius Santos, and Rob Botts from Dubb, Ruben Dua, Darius Santos, and Rob Botts from Dubb またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
How did Barbie, a movie about a plastic doll, generate over $1.4 billion?
In this episode, Ruben and Brittney spill the tea on Mattel's genius move with the Barbie movie.
Spoiler alert: it’s self-deprecation.
The movie’s main trailer promises that “If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you.” Not only did Mattel realize that they have a loyal following, but they also recognized the controversy surrounding their Barbie dolls. And filmmaker Greta Gerwig leaned into that.
Besides the art of self-deprecation and how they incorporated legacy storytelling into the Barbie movie, Ruben and Brittney also go deep into Mattel's history, highlighting controversies, clever branding, and a brilliant pivot into the entertainment industry.
We’re not going to give you any more spoilers! You’re going to have to listen to the episode and watch the movie yourself.
Whether you liked the Barbie movie or not, this episode is for you. We could all take a page out of Mattel’s book.
Visit http://dubb.com/cl-podcast for more episodes.
The story continues on http://dubb.com.
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