072 Will AI Take Your Sales Job? The Truth About AI in Sales

Connect & Convert: The Sales Accelerator Podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/uncuffed">Uncuffed</a></span>

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Uncuffed

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約 2 日前2d ago

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Uncuffed empowers people in California prisons to tell their own stories. The award-winning collaboration between incarcerated student producers and professional journalists shines light on the human experience of people before, during, and after their prison terms. The new Season 4 is hosted by formerly incarcerated producer Greg Eskridge. https://www.WeAreUncuffed.org

約 1 年前 33:09

MP3•エピソードのホーム

WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALES

Introduction:

Is artificial intelligence coming for your sales job? In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey, joined by AI implementation specialist Paul Boomer, explore the transformative impact of AI on sales. From Walmart's groundbreaking AI negotiation system to the future of human-AI collaboration, discover what every business owner needs to know about this revolutionary technology.

Key Takeaways:

AI negotiators are already outperforming humans in B2B sales, with Walmart Canada's AI system achieving 3% better deals and preferred by 75% of vendors
The "90-10 split" theory suggests AI will handle 90% of routine sales tasks while humans retain control of the crucial 10% involving relationship building
Small businesses should view AI as an enhancement tool rather than a replacement, particularly for data processing, follow-ups, and administrative tasks
Maintaining investment in human sales training remains crucial even as AI technology advances

Resources Mentioned:

AI Sales Assistant "Cleo" - Real-time coaching and client analysis system
Book: "The AI Edge in Sales" by Jeff Blount
Free 60-minute discovery call with our sales experts

Timestamps:

00:00:00 - Introduction and snow talk

00:03:15 - Walmart's AI Negotiation Experiment

00:07:45 - B2B vs B2C AI Implementation Discussion

00:12:30 - The Future of AI Sales Assistants

00:18:20 - Training Budgets and Resources

00:22:45 - Closing Thoughts

Connect with Our Hosts:

Dennis Collins: https://wizardofads.org/partner/dennis-collins/
Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey

77 つのエピソード

072 Will AI Take Your Sales Job? The Truth About AI in Sales

Connect & Convert: The Sales Accelerator Podcast

published 約 1 年前

MP3•エピソードのホーム

WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALES

Introduction:

Key Takeaways:

AI negotiators are already outperforming humans in B2B sales, with Walmart Canada's AI system achieving 3% better deals and preferred by 75% of vendors
The "90-10 split" theory suggests AI will handle 90% of routine sales tasks while humans retain control of the crucial 10% involving relationship building
Small businesses should view AI as an enhancement tool rather than a replacement, particularly for data processing, follow-ups, and administrative tasks
Maintaining investment in human sales training remains crucial even as AI technology advances

Resources Mentioned:

AI Sales Assistant "Cleo" - Real-time coaching and client analysis system
Book: "The AI Edge in Sales" by Jeff Blount
Free 60-minute discovery call with our sales experts

Timestamps:

00:00:00 - Introduction and snow talk

00:03:15 - Walmart's AI Negotiation Experiment

00:07:45 - B2B vs B2C AI Implementation Discussion

00:12:30 - The Future of AI Sales Assistants

00:18:20 - Training Budgets and Resources

00:22:45 - Closing Thoughts

Connect with Our Hosts:

Dennis Collins: https://wizardofads.org/partner/dennis-collins/
Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey

77 つのエピソード

すべてのエピソード

1
077 - Building a Family Business Legacy: The Flaman Story: Part II 22:27

約 22 日前22:27

22:27

Join us for an enlightening conversation with Mark Flaman as he shares the remarkable story of how his family's business evolved through innovative marketing, strong customer relationships, and dedicated employee development. In this episode, Mark reveals the three pillars that have guided their success and shares entertaining stories about their memorable marketing campaigns, including exploding water tanks and pet-friendly treadmill commercials. Key Takeaways: The Flaman Group's three pillars - customer responsibility, achieving goals, and making things better - form the foundation of their business success Their unique hiring practices, including creative interview questions, help identify candidates who align with company culture Leadership by example, from the CEO picking up trash to promoting from within, creates a strong company culture Creative marketing approaches, like filming exploding water tanks and dogs on treadmills, set them apart from competitors Featured Links & Resources: Flaman Group Website: https://www.flaman.com Flaman Group on LinkedIn: https://www.linkedin.com/company/flaman-group-of-companies/ Connect with Dennis Collins: https://wizardofads.org/partner/dennis-collins/ Connect with Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/ Timestamps: 00:00:00 - Introduction 00:00:26 - The Three Pillars of Success 00:01:36 - Customer Responsibility Philosophy 00:02:32 - Goal Setting and Employee Development 00:04:12 - Making Things Better Initiative 00:10:03 - The Famous Treadmill Story 00:15:08 - Creative Marketing Campaigns 00:17:33 - The Spy Equipment Story About Our Guest: Mark Flaman represents the next generation of leadership at the Flaman Group of Companies, a family-owned business that has grown from agricultural roots to encompass fitness equipment, security systems, and more. His insights into maintaining family business values while driving innovation make him a valuable voice in the family business community.…

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076 - Building a Family Business Legacy: The Flaman Story 32:03

5 weeks前32:03

32:03

Step into the remarkable world of family business success as Mark Flaman shares the fascinating journey of how his grandfather transformed a simple grain bin sale into a multi-division agricultural empire. In this first episode of our two-part series, discover how innovative thinking, community investment, and strategic succession planning have kept the Flaman Group of Companies thriving across three generations. Key Takeaways: Family business succession requires separating emotional meaning from business decisions, with external mentorship playing a crucial role in maintaining both family harmony and business success Diversification and innovative marketing strategies, like Frank Flaman's airplane sales calls and Mexico bus tours, can create unique business opportunities and customer relationships Community investment and giving back through initiatives like the Frank Flaman Foundation (over $25 million in donations) strengthen both business and family legacy Resources Mentioned: "Leaving a Legacy" by David C. Benthal Unstoppable Conversations Workshop Hoffman Process Landmark Group Timestamps: 00:00:00 - Introduction and special offer 00:02:15 - Frank Flaman's origin story and early business ventures 00:08:30 - Business diversification strategy and expansion 00:15:45 - Frank Flaman Foundation and community impact 00:22:30 - Family business succession planning insights Connect with Today's Guest: Mark Flaman represents the third generation of the Flaman Group of Companies, a leading agricultural equipment retail company in Western Canada. With locations across Saskatchewan, Alberta, and Manitoba, the company has grown from its humble beginnings in Southey, Saskatchewan, to become a major player in the agricultural equipment industry. Connect with Our Hosts: Dennis Collins: https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/…

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075 Sales Coaching Secrets: Transform Your Team's Performance - Gordon Wilson 49:12

7 weeks前49:12

49:12

Ready to revolutionize your sales team's performance? Join hosts Dennis Collins and Leah Bumphrey as they welcome Gordon Wilson, a veteran sales leader with over four decades of experience transforming sales teams. In this powerful episode, Gordon shares his proven coaching techniques and reveals why traditional management approaches often fail to deliver results. KEY POINTS Understanding individual motivations is key to sales team success - Gordon shares how getting "into their head" through meaningful one-on-one interactions can transform performance Traditional management metrics and processes often hinder rather than help sales performance - learn why trust and autonomy are crucial for sustainable growth Recognition and positive reinforcement drive better results than constant criticism - discover how to balance accountability with encouragement Technology in sales coaching (like RILA) can be powerful when used correctly, but should never replace personal connection and understanding TIMESTAMPS 00:00 - Introduction and welcome 04:15 - Understanding team motivation 12:30 - The power of one-on-one coaching 18:45 - Managing upper management 25:10 - Building sustainable growth 32:20 - Technology in sales coaching 38:45 - Closing thoughts and recommendations LINKS Dennis Collins: https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/ Gordon Wilson: [LinkedIn Profile URL] BIO & BACKGROUND Gordon Wilson brings over 40 years of sales and management experience to the conversation. Currently serving as a Sales Coach at Alaskan AC in Phoenix, Gordon has a proven track record of transforming sales teams and driving unprecedented growth. His approach helped increase closing averages from 47% to 55-65% and raise ticket averages from $15,800 to $18,900 in just six months. Gordon's unique perspective comes from working across multiple industries and his commitment to understanding the human side of sales performance. RELATED EPISODES "Building a High-Performance Sales Culture" - Episode 074 "The Psychology of Sales Success" - Episode 068 "Leadership Lessons from Top Sales Performers" - Episode 071 sales coaching techniques, sales team management, sales leadership development, coaching sales teams effectively, transformational sales leadership…

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074 The Hidden Value of Studying Business Failures 19:46

9 weeks前19:46

19:46

Dive into Warren Buffett's unconventional wisdom as hosts Dennis Collins and Leah Bumphrey explore why the Oracle of Omaha actively studies business failures. Discover how complacency becomes the silent killer of successful businesses and learn practical strategies to keep your company growing in an ever-changing marketplace. Key Takeaways: Complacency is the number one reason businesses fail - even successful companies must constantly evolve or risk decline "Toxic positivity" in business can mask critical warning signs that need attention Creating a network of honest advisors who meet monthly to discuss potential market changes is crucial for long-term success There's no such thing as maintaining the status quo - you're either growing or declining Episode Timestamps: 00:00 - Welcome and Introduction 02:15 - Warren Buffett's Philosophy on Studying Failure 04:30 - Understanding Toxic Positivity in Business 07:45 - Real-World Examples: Sears and Blockbuster 12:30 - Creating Early Warning Systems 15:45 - Essential Questions for Business Growth 18:00 - Closing Thoughts Connect With Us: Dennis Collins: https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/ Email Dennis: denniscollins@wizardofads.com Email Leah: leahbumfrey@wizardofads.com Featured Guest: Paul Boomer (Producer Paul) - Marketing strategist and business consultant who specializes in helping companies identify and adapt to market changes. Paul shares valuable insights about creating networks of honest advisors and preparing for rapid market shifts.…

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073 Managing High-Performing Sales Teams: The Right Approach 23:24

10 weeks前23:24

23:24

In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey challenge the common wisdom of letting top sales performers operate independently. They share invaluable insights on why maintaining engagement with your best talent is crucial for long-term success and retention. Key Takeaways: Completely hands-off management of top performers can lead to disconnection and eventual talent loss Effective feedback should be data-driven and presented as a partnership discussion rather than criticism Building trust requires understanding individual motivations and creating personalized management approaches Team integration and regular engagement are crucial, even for highly independent sales professionals Timestamps: 00:00:00 - Introduction and topic overview 00:02:15 - The risks of ignoring top performers 00:05:30 - Effective feedback strategies 00:08:45 - Building team connection 00:12:20 - Data-driven management approaches 00:15:45 - Trust-building techniques 00:18:30 - Closing thoughts and contact information Connect with the Hosts: Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/ Email: dennis@example.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/ Email: leah@example.com About the Hosts: Dennis Collins brings decades of experience in radio management and sales leadership. His practical approach to sales management is informed by real-world successes and challenges in managing high-performing teams. Leah Bumphrey is a seasoned sales professional and consultant with extensive experience in media sales. As one of the pioneering female salespeople in her radio group, she brings a unique perspective to sales team dynamics and management.…

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072 Will AI Take Your Sales Job? The Truth About AI in Sales 33:09

11 weeks前33:09

33:09

WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALES Introduction: Is artificial intelligence coming for your sales job? In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey, joined by AI implementation specialist Paul Boomer, explore the transformative impact of AI on sales. From Walmart's groundbreaking AI negotiation system to the future of human-AI collaboration, discover what every business owner needs to know about this revolutionary technology. Key Takeaways: AI negotiators are already outperforming humans in B2B sales, with Walmart Canada's AI system achieving 3% better deals and preferred by 75% of vendors The "90-10 split" theory suggests AI will handle 90% of routine sales tasks while humans retain control of the crucial 10% involving relationship building Small businesses should view AI as an enhancement tool rather than a replacement, particularly for data processing, follow-ups, and administrative tasks Maintaining investment in human sales training remains crucial even as AI technology advances Resources Mentioned: AI Sales Assistant "Cleo" - Real-time coaching and client analysis system Book: "The AI Edge in Sales" by Jeff Blount Free 60-minute discovery call with our sales experts Timestamps: 00:00:00 - Introduction and snow talk 00:03:15 - Walmart's AI Negotiation Experiment 00:07:45 - B2B vs B2C AI Implementation Discussion 00:12:30 - The Future of AI Sales Assistants 00:18:20 - Training Budgets and Resources 00:22:45 - Closing Thoughts Connect with Our Hosts: Dennis Collins: https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey…

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071 Business Strategy vs Tactics: What Small Business Owners Need to Know 30:08

12 weeks前30:08

30:08

Think following your passion is enough for business success? Think again. In this eye-opening episode, marketing experts Dennis Collins and Leah Bumphrey, along with producer Paul Boomer, challenge conventional wisdom about business strategy. Drawing from Seth Godin's latest insights, they reveal why strategy should be your compass, not just a map. KEY TAKEAWAYS: Strategy is a philosophy of becoming - it's about who you'll serve and who you'll become, not just what you'll do Good decisions don't always lead to good outcomes (and vice versa) - understanding this difference is crucial for strategic planning Effective business strategy requires an "umbrella approach" that aligns multiple aspects of your business, from marketing to team management Sharing your strategy with your team is essential for success - most small business owners only share tactics, missing the bigger picture TIMESTAMPS: 00:00:00 - Introduction and special offer 00:04:15 - Why passion isn't enough for business success 00:08:30 - Understanding strategy vs tactics 00:12:45 - The importance of multiple aligned strategies 00:16:20 - Good decisions vs good outcomes 00:20:00 - Sharing strategy with your team CONNECT WITH OUR HOSTS: Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/ Email: Dennis.Collins@wizardofads.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/ Email: Leah.Bumphrey@wizardofads.com GUEST BIO: Paul Boomer serves as the producer for Connect and Convert. With his extensive experience in business strategy and marketing, Paul brings valuable insights to the conversation about strategic planning and implementation. His perspective on leadership and creating future-focused business visions adds depth to the discussion.…

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070 How to Build and Maintain Trust as a Leader 31:12

13 weeks前31:12

31:12

BUILDING TRUST IN THE WORKPLACE: A LEADER'S GUIDE TO CREATING SAFE SPACES Introduction: Join hosts Dennis Collins and Leah Bumphrey as they explore the crucial elements of building workplace trust through a compelling real-world case study. In this episode, they examine why traditional approaches like "open door policies" often fall short and introduce practical tools for measuring and improving trust within organizations, including the invaluable TORI assessment. Key Takeaways: Simply having an open door policy doesn't create trust - leaders must actively demonstrate they're safe to approach and will support their team The TORI assessment (Trust, Openness, Realization, Interdependence) provides a framework for evaluating and improving organizational trust Multiple strategies are needed when addressing trust issues, as direct confrontation isn't always possible or safe in certain power dynamics Documentation and proper escalation channels are crucial when addressing workplace trust issues Timestamps: 00:00:00 - Introduction and discussion of discovery calls 00:04:15 - Case study: Trust breakdown in education setting 00:08:30 - TORI Assessment explanation and implementation 00:12:45 - Creating safe spaces at work 00:18:20 - Strategic approaches to building trust 00:22:30 - Closing thoughts and contact information Connect with Our Hosts: Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/ Email: denniscollins@wizardofads.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/ Email: leahbumphrey@wizardofads.com Featured Expert: Producer Paul brings his expertise in organizational development and assessment tools to the conversation, sharing valuable insights about the TORI assessment and its practical applications in building workplace trust.…

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069 - 5 Pillars of Strategic Recognition: Reduce Employee Turnover by 45% 32:38

14 weeks前32:38

32:38

Discover the science behind effective employee recognition and how it can dramatically reduce turnover costs. In this episode, Dennis Collins and Leah Bumphrey break down Gallup's latest research, revealing how well-recognized employees are 45% less likely to leave their positions within two years. Learn the five essential pillars that make recognition programs truly effective. Key Takeaways: Employee turnover is extremely costly: 200% of salary for leadership positions, 89% for technical staff, and 40% for frontline employees The five pillars of effective recognition are: fulfilling, authentic, personalized, equitable, and embedded in culture Recognition must be tailored to different personality types and departments - one size does not fit all Well-implemented recognition programs can reduce turnover by 45% over two years Timestamps: 00:00:00 - Introduction and turnover cost discussion 00:02:15 - The true cost of employee turnover 00:05:30 - Breaking down the five pillars of recognition 00:12:45 - Implementation strategies for recognition programs 00:18:20 - Case studies and real-world examples 00:22:30 - Action steps for business owners Connect with Our Hosts: Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/ Email: denniscollins@wizardofads.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/ Email: leahbumfrey@wizardofads.com About Our Hosts: Dennis Collins is a business growth strategist with over three decades of experience in media and sales management. His expertise in employee retention and organizational culture has helped numerous businesses achieve sustainable growth. Leah Bumphrey is a sales performance expert specializing in recognition programs and team development. Her unique perspective combines both management and support role experience, giving her valuable insights into effective recognition strategies. Ready to transform your business's recognition strategy? Email denniscollins@wizardofads.com or leahbumfrey@wizardofads.com to schedule your complimentary 60-minute discovery call.…

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068 Breaking Through Career Barriers: A Sales Woman's Professional's Story 33:33

15 weeks前33:33

33:33

In this revealing episode of Connect and Convert, co-host Leah Bumphrey shares her personal journey from warehouse worker to successful sales professional. Through candid storytelling, she illustrates how determination and intuition can overcome traditional career barriers, offering invaluable insights for sales professionals and business owners alike. Key Takeaways: Traditional barriers like lack of formal education shouldn't stop you from pursuing your career goals Success comes from balancing emotional drive with logical decision-making Continuous learning through reading and self-education is crucial for professional growth Trust your intuition while maintaining a strategic approach to career decisions Timestamps: 00:00:00 - Introduction and Canadian Thanksgiving 00:04:15 - Early Career Challenges 00:08:30 - Breaking Into Sales at Pitney Bowes 00:12:45 - Lessons in Determination 00:18:20 - The Power of Intuition 00:22:40 - Reading and Professional Growth 00:25:30 - Final Thoughts and Contact Information Connect with Our Hosts: Dennis Collins - https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey - https://wizardofads.org/partner/leah-bumphrey/ Email: Leah.Bumphrey@wizardofads.com Dennis.Collins@wizardofads.com About Leah Bumphrey: Leah Bumphrey is a seasoned sales professional with extensive experience in radio sales and business development. Starting her career in a computer parts warehouse, she overcame traditional barriers to build a successful career in sales. Her journey exemplifies the power of determination, continuous learning, and trusting one's intuition in professional development.…

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067 Steve Jobs Presentation Techniques That Still Work Today 20:07

16 weeks前20:07

20:07

EPISODE INTRODUCTION Can focusing on purpose actually drive better business results than chasing profits? In this eye-opening episode, Dennis Collins and Leah Bumphrey explore the transformative power of purpose-driven business strategies, drawing insights from Lisa Earl McLeod's groundbreaking book "Selling with Noble Purpose." Discover why salespeople who focus on making a difference consistently outperform those focused solely on hitting targets. KEY TAKEAWAYS Purpose-driven salespeople consistently achieve better results than those motivated purely by financial goals Organizations need to align their entire team around purpose, starting from top leadership Modern workforce, especially younger generations, actively seek purpose-driven companies Making a difference in customers' lives leads to sustainable profit growth naturally RESOURCES MENTIONED TIMESTAMPS 00:00 - Introduction and episode overview 02:15 - Introduction to noble purpose concept 05:30 - Real-world examples of purpose vs profit 08:45 - Implementation strategies for businesses 12:30 - Leadership's role in purpose-driven organizations 15:45 - Measuring impact beyond financial metrics CONNECT WITH THE HOSTS Dennis Collins Website: https://wizardofads.org/partner/dennis-collins/ Email: denniscollins@wizardofads.com Leah Bumphrey Website: https://wizardofads.org/partner/leah-bumphrey/ Email: leahbumphrey@wizardofads.com ABOUT OUR PRODUCER Paul Boomer brings extensive experience in helping businesses transition to purpose-driven models, with a proven track record of achieving significant growth through value-based strategies. His insights on generational shifts and organizational change have helped numerous businesses achieve sustainable growth.…

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066 How Selling with Purpose Drives Better Business Growth 24:49

17 weeks前24:49

24:49

Introduction: Are you struggling to balance profit goals with making a meaningful impact? In this eye-opening episode, Dennis Collins and Leah Bumphrey, joined by producer Paul Boomer, explore why businesses that prioritize purpose over profit often achieve greater success in both areas. Drawing insights from Lisa Earl McLeod's "Selling with Noble Purpose," they reveal how this approach transforms sales performance and company culture. Key Takeaways: Salespeople focused on making a difference in customers' lives consistently outperform those solely focused on hitting sales targets Purpose-driven organizations experience better employee engagement, easier recruitment, and stronger customer relationships Implementing a purpose-driven approach requires leadership commitment and organizational alignment The shift from profit-first to purpose-first thinking can lead to sustainable business growth Timestamps: 00:00:00 - Introduction and episode overview 00:02:15 - The concept of noble purpose in business 00:05:30 - Research findings on purpose-driven sales 00:08:45 - Real-world examples and case studies 00:12:30 - Implementation strategies 00:15:45 - Leadership's role in purpose-driven organizations 00:18:20 - Measuring impact and results Connect with Our Hosts: Dennis Collins: https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/ About Our Producer: Paul Boomer brings extensive experience in business growth strategies and has helped numerous organizations implement purpose-driven approaches, achieving remarkable results including a case study of 32% year-over-year growth over six years through purpose-driven leadership.…

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Radio Industry Veteran Transforms Legal Marketing Gary Sarner Pt II 27:32

18 weeks前27:32

27:32

Building ROI 360 Plus: How Gary Sarner Revolutionized Law Firm Marketing Part 2 Introduction: In this powerful second part of our interview, Gary Sarner reveals how he transformed an unexpected career shift into a thriving law firm marketing enterprise. Through candid discussion and lightning-round questions, Gary shares invaluable insights about team building, business ownership, and the profound importance of putting people first in business relationships. Key Takeaways: The power of specialization: Focus on mastering one niche rather than trying to serve everyone True success comes from prioritizing the end user's experience over immediate client satisfaction Building a strong team requires hiring for character and potential rather than just experience Business relationships should be partnerships built on transparency, not traditional client-vendor dynamics Time Stamps: 00:00 - Lightning Round Questions Begin 02:15 - The Birth of ROI 360 Plus 05:30 - Team Building Philosophy 12:45 - The Power of Partnership Approach 18:20 - Marketing Philosophy 22:30 - Future Growth Vision Guest Bio: Gary Sarner is the founder and CEO of ROI 360 Plus, bringing over 35 years of radio industry expertise to revolutionize law firm marketing. After serving in key roles at major radio corporations, Gary transformed his deep understanding of media and advertising into a unique business model that has helped law firms expand across multiple states. His approach emphasizes transparency, genuine partnership, and a deep commitment to both client and end-user success. Connect With The Hosts: • Dennis Collins: https://wizardofads.org/partner/dennis-collins/ • Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/ Recommended Episodes: • "Part 1: Gary Sarner's Radio Industry Journey" Connect with Gary Sarner: ROI 360 Plus website: https://roi360plus.com Connect with Gary Sarner on LinkedIn https://www.linkedin.com/in/garysarner/…

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Radio Industry Veteran Transforms Legal Marketing: Gary Sarner's Story Pt. 1 30:53

19 weeks前30:53

30:53

Step into the fascinating world of media buying with Gary Sarner, founder of ROI 360 Plus, as he shares his incredible journey from landing his first $10,000 radio sale to revolutionizing client-focused media strategy. In this episode, Gary reveals how his transition from traditional radio sales to comprehensive media buying transformed his approach to advertising and client relationships. Key Takeaways: The importance of market ownership: "If you don't own it or own a segment, you've got nothing" Why understanding client authenticity is crucial for effective advertising strategies How auditing media placements can reveal significant inefficiencies in advertising spend The value of patient, strategic media planning over quick sales Resources Mentioned: ROI 360 Plus Services Y100 Radio History Morgan & Morgan Marketing Case Study Episode Timestamps: 00:00 - Introduction and welcome 02:15 - Gary's first sale at Y100 Radio 08:30 - Lessons learned from his father's retail success 12:45 - Transition from radio sales to media buying 17:20 - Legal marketing transformation story 22:45 - Modern advertising strategy insights Connect with Your Hosts: Dennis Collins: https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey: https://wizardofads.org/partner/leah-bumphrey/ About Our Guest: Gary Sarner is the founder of ROI 360 Plus, a comprehensive media buying and strategy firm. With over three decades of experience in broadcast media, Gary transformed from a successful radio sales professional to a trusted media buying consultant. His unique approach to client relationships and market ownership has made him a respected figure in the advertising industry, particularly in legal marketing and strategic media placement. Connect with Our Guest: Gary Sarner • LinkedIn: https://www.linkedin.com/in/garysarner/ • Website: ROI 360 Plus…

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From Sales Failure to Success: A Career-Changing Story 22:55

20 weeks前22:55

22:55

INTRODUCTION When Dennis Collins was labeled "least likely to succeed" in sales training, it could have ended his career. Instead, it sparked a lifelong journey of learning and excellence that transformed him into a respected sales leader and coach. Join hosts Dennis Collins and Leah Bumphrey as they explore how career setbacks can become the foundation for extraordinary success. KEY TAKEAWAYS • A negative assessment doesn't define your potential - your response to it does • The crucial role of supportive leadership in career development • The power of becoming a lifelong student in your field • Why focusing on the "why" rather than just the "what" leads to lasting success RESOURCES MENTIONED • How to Win Friends and Influence People by Dale Carnegie • Seven Habits of Highly Effective People by Stephen Covey • Books and training materials by Zig Ziglar • Brian Tracy's sales training programs • Robert Cialdini's "Influence" TIMESTAMPS 00:00:00 - Introduction and special offer 00:03:45 - Dennis's early career and New York training experience 00:07:15 - The devastating feedback 00:12:30 - How a supportive manager changed everything 00:15:45 - Becoming a student of sales 00:18:30 - Biggest misconceptions when starting a business 00:21:15 - The importance of purpose and focus CONNECT WITH THE HOSTS Dennis Collins - https://wizardofads.org/partner/dennis-collins/ Leah Bumphrey - https://wizardofads.org/partner/leah-bumphrey/ ABOUT THE HOSTS Dennis Collins is a veteran sales trainer and business coach with decades of experience in broadcast media and sales leadership. His personal journey from being labeled "least likely to succeed" to becoming a respected sales leader has shaped his approach to coaching and training. Leah Bumphrey brings her expertise in business development and sales strategy to help entrepreneurs and sales professionals reach their full potential.…