CIP 004: Attracting Your Perfect Client - How to Create Magnetic Messaging with Tom Krol

Coaching Inc with Tom Krol

In this episode, I dig into the nuts and bolts of what makes messaging truly magnetic in the coaching world. I'm talking about the practical stuff – the strategies that attract the clients you actually want to work with and how to level up your coaching. No fluff, just real talk and actionable advice.
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Key Takeaways

[1:40] - Breaking down what you need to say to create that magnetic messaging. This is about the words that catch attention and make your ideal clients think, "That's exactly what I need!"
[2:33] - Why taking massive imperfect action is CRITICAL to your success. This isn't about getting it perfect; it's about taking action (fast) and making real progress (revenue) in your business.
[3:19] - Enthusiasm in your messaging trumps EVERYTHING. If you're not excited about what you're talking about, why should your clients be?
[5:03] - RODs – Radical Outrageous Differences. This is how you stand out in a crowded market. It's what makes your coaching unique and unforgettable.
[7:31] - 10,000 talking points, getting your "bits and bytes" right. This is about having an arsenal of topics that resonate with your prospects and keeps them engaged.
[11:50] - Lastly, we'll tackle how to bring real value to people when you speak. This part is crucial – it's what turns interest into action and gets clients on board.

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Resources:

•Check out www.coachinginc.com and turn your coaching passion into a thriving business!

If you would like Tom's help in building/scaling your coaching business, go to www.coachinginc.com and fill out an application for your opportunity to work with him personally.