213. A Strategic Approach to Mini Courses

Coaches on a Mission

Before I introduce today’s episode, I’ve got an invitation for you. I’m hosting a special workshop that you simply must attend. It’s called The Profitable Coach Roadmap and it’s one part training session, one part roundtable discussion. In fact, one of the guest speakers is Liz Thogerson, who’s actually my guest on this very episode.

Liz went from earning $17K to $150K in about a year and half and she’s going to take you behind the scenes of exactly how she made that happen. She’ll be joined by two other Hive members who’ve got similar stories and tools to share with you, so I hope you'll join us at the Profitable Coach Roadmap. I’ll also break down the step-by-step, 12 month journey you can take to move from floundering coach to thriving CEO. Yes, there’s even a snazzy worksheet for you to devour. Plus, if you’ve been thinking about The Hive, this will give you the perfect behind the scenes look at what that program is truly like.

You can grab your free spot to join us on Tuesday at dallastravers.com/roadmap.

Key Takeaways

• Understanding Target Audience Psychology
• Strategic Development of Low-Cost Offers
• Effective Marketing Strategies
• Provide Tangible Wins
• Strategic Messaging

Timestamps & Key Topics
[03:55] Liz shares her remarkable revenue growth since implementing the Ripple Effect system
[05:23] Liz shares her goal of creating more top-of-funnel offers and her objectives
[06:49] Why paid programs are more effective at building an email list than free lead magnets
[10:47] Identifying Liz's core programs and defining the outcomes for clients
[14:00] Difference between belief-oriented approach and action-oriented approach to prepare clients for success
[14:40] Liz and Dallas define an action-oriented approach to prepare her clients for success
[16:00] Brainstorming potential mini-course topics
[21:15] Dallas recommends a key strategy for client success
[22:05] Developing a marketing strategy to promote the mini-courses
[23:55] Strategies to ensure a seamless transition from mini-courses to upselling to higher-tier programs
[32:50] Refining checkout process as well as follow up emails and nurture strategies for those who decline the upsell
[38:10] The benefits of segmenting your audience in your email system
[45:55] Liz and Dallas define action steps and a timeline

CONNECT WITH LIZ:
INSTAGRAM: @rise.styling

WEBSITE: www.risestyling.com

Want to see the courses Liz created? She put this conversation into action and her mini courses are ready for the world.

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CONNECT WITH ME:
INSTAGRAM: @dallastravers