209. Build Your List To Land More Clients

Coaches on a Mission

We are wrapping up our special list building series today. And I know I’ve been talking a lot about how list building provides every coach and course creator with more options. But it’s also the thing that helps you move beyond relying on referrals to bring in private clients.

Which is why today, we’re going to craft a list building strategy with private client attraction in mind. My guest, Michelle Cox, teaches people the learnable skills to embrace their secret dream of writing a book so that they can go from feeling like an imposter with a silly book idea to being an author who did the hard work and wrote a damn good book. Michelle has a very clear vision about where she wants to take her business.

That vision looks like:
➡️8-10 private clients
➡️1-2 VIP Days each month
➡️1 small group and maybe a membership down the road.

This vision is totally possible for Michelle and for you. But only if you make list building your top priority. Why? Because 1-3% of your list will end up becoming customers. So, if you can’t find customers, it’s probably a sign that list building has fallen to the wayside.

Today, Michelle and I craft a simple plan of (boring) habits she can repeat, every week, in order to become more visible and build her list. None of it is complicated or fancy, but it is essential because if Michelle wants to work with 16 clients, she needs a list of 1600 subscribers.

So, as you listen along, think about your client-getting goal. If your list building efforts don’t match that number, then this episode is for you.

Timestamps
[02:40] Michelle shares her experience with the coaching content
[03:28] Michelle discusses growing her coaching business and the challenges she faces
[04:43] Dallas helps Michelle envision her ideal business model for scaling
[07:13] Dallas explains the difference between outcomes and offers
[07:55] Michelle discusses the obstacles she has faced that lead to a lack of sustainability
[09:44] Dallas identifies the challenges Michelle faces with list building
[12:38] A repeatable plan for Michelle to build her list and nurture her audience effectively
[14:45] Strategy to create engaging content on Instagram using reels and client success stories
[21:07] The importance of consistent email marketing and a strategy to engage the audience
[23:55] How podcast pitching can attract an ideal client
[28:45] Summary of plan to build Michelle’s list through social media and podcast pitching
[29:30] A process to move subscribers from your mailing list to discovery sessions
[31:45] Using direct messages (DMs) to engage potential clients and how to incorporate into a marketing strategy
[34:42] Making building your mailing list the top priority for scaling a business
[39:05] Michelle summarizes her action steps

Key Takeaways:

• Clarity Leads to Growth
• Focus on Strategy Over Tactics
• Engage Your Audience
• Consistency is Key
• Focus on List Building
• Play the Long Game

CONNECT WITH MICHELLE:
INSTAGRAM: @michellemeltoncox_bookcoach
WEBSITE: www.bookcoachingworks.com
CONNECT WITH ME:
INSTAGRAM: @dallastraversbizmentor