How Jaguar Plans To Save Itself

CNBC

British automaker Jaguar once made cars that turned the automotive world upside down. But today, after years of slumping sales, its future is uncertain. In a bold bid to reinvent itself, it is all but completely shutting down production and wiping the slate clean. The plan: double down on luxury, and sell EVs that start around $120,000. Watch the video to learn how one of the auto industry's most beloved brands is trying to make a comeback. Chapters: 0:00-1:35 Introduction 01:35 Chapter 1 - Production shutdown 04:59 Chapter 2 - The heyday 11:44 Chapter 3 - What’s next Producer: Robert Ferris Editor: Andrea Miller Animation: Jason Reginato, Christina Locopo Senior Managing Producer: Tala Hadavi Additional footage: Getty Images, Jaguar Land Rover » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision About CNBC: From 'Wall Street' to 'Main Street' to award -inning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video ,and more. Want to earn more money at work? Take CNBC’s new online course How to Negotiate a Higher Salary. Expert instructors will teach you the skills you need to get a bigger paycheck, including how to prepare and build your confidence, what to do and say, and how to craft a counteroffer: https://cnb.cx/3AVpjia Connect with CNBC News Online Get the latest news: https://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC Follow CNBC on Threads: https://cnb.cx/threads Follow CNBC News on X: https://cnb.cx/FollowCNBC Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC #CNBC How Jaguar Plans To Save Itself