Ep. 107: Social Commerce in China with Miro Li

China Business Cast

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4y ago 52:47

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About Miro Li

Miro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 Universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.

In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1. Double V. is specialized in Chinese niche social platforms, including but not limited to the most popular Chinese social commerce APP RED/XiaoHongShu, and the Gen Z video sharing platform Bilibili.

In 2019, Miro founded CHINAble Academy, a training and resources sharing platform for industry leaders to offer courses and workshops about China business, Internet, e-commerce and marketing.

Episode Content:

Consumer behavior on social platforms
More about platforms like Xiaohongshu (Red APP) and Bilibili
Other social-driven platforms
How to use these niche platforms for cross-border e-commerce platforms
Why the Gen-Z (post '95) population is so important for platforms
Gen-Z behavior characteristics
What are bullet screens, such as AWSL
Biggest trends on social platforms in 2020
Insights and expectations on Singles Day (11-11)
CHINable platform offering free knowledge on Cross-Border E-commerce

Episode Mentions:

Reach out to Miro via info@doublevconsulting.com or on LinkedIN
Website: www.doublevconsulting.com and www.chinableacademy.com
WeChat ID: miro509
Social shipping platforms: Pinduoduo, Toutiao, Douyin, Kuaishou, Xiaohongshu
Platforms: JD.com, Tmall.com, Yangmatou, Jumei, Kaola, Xiaohongshu, VIP
KOL = Key Opinion Leaders & KOC - Key Opinion Consumers
UGC - User Generated Content
ACG - Animation Comics & Games
AWSL - a wo si le, literally "I am dying", but used by Gen-Z to express excitement.
O2O - Online to Offline and Offline to Online

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#Business #China #China Entrepreneur #Jons Slemmer #China Business Cast