CMA Talks: Audience Research on a Budget Part 2

Chamber Music America's Podcasts

In part two of our podcast with Bob Harlow we’ll listen to selections from his 2019 CMA Conference session, Audience Building on a Budget. Market Researcher Bob Harlow has spent the last two decades helping arts organizations, foundations, and corporations understand how different audiences think and make decisions. He currently leads his own market research organization based in New York City. Listen-in as he addresses conference attendees and discusses the unique uses of focus groups by Orchestra X and the Minnesota Opera. To learn more about Bob Harlow visit www.bobharlow.com CMA’s National Conference receives support from the National Endowment for the Arts and the New York City Department of Cultural Affairs. Additional support for this podcast was provided by the Wallace Foundation’s "Building Audiences for the Arts" initiative. www.wallacefoundation.org/knowledge-ce…default.aspx. Learn more by visiting our Audience Engagement Resource page: www.chamber-music.org/audience-engagement