189 - From Failed Coffee Shop Owner to Multiple Seven-Figure Locations with Craig Avera of Cali Coffee

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Imagine opening a gym in your twenties only to see it go out of business a couple years later.

Now imagine re-opening a gym under the same name in your thirties, and it reaching such a massive amount of success that you quickly scale to multiple locations and have franchisees knocking down your doors.

That's what happened to my good friend Craig Avera, but with his drive-thru coffee concept, Cali Coffee.

After seeing his dream coffee business fail over a decade ago, Craig spent nearly a decade growing personally and professionally through CrossFit, working at Brick Los Angeles, and competing for their teams at the CrossFit Games.

We hired him and his girlfriend Rose to coach at FitTown in early 2017, as they were working to find a location to re-open their new and improved Cali Coffee concept.

Today, Craig and Rose have 2 thriving locations in South Florida, with many more on the way.

They are incredible business owners that have mastered the art of branding, taking action, and building culture in their business. Craig joins the show today to talk about his journey in CrossFit and in business, why he was successful the 2nd time around, and what it was like training high-profile celebrity clients while working at Brick.