Bridging the Expert to Business Mindset Gap

Business Habitat with Sam Dean

In Episode 79 of the Business Habitat (formerly The In Demand Accountant), Sam identifies the missing link between having a business built on expert knowledge alone, and building a thriving business designed on your own terms. If the purpose of business is to solve a problem, and that problem is created by the need for compliance to government or financial regulations, as it often is in the case of accounting, then the demand for services is automatically created. The situation changes when you provide services that add value beyond legal requirements. When you're defining a problem that isn't immediately obvious and need to build a client base from scratch, the skillset that's required begins to change. Recounting her own experiences with Treebiz, Sam shares the lessons she learned going from an expert mindset into a business where her technical knowledge base wasn't the key service. Covering everything from sales and marketing to communication and boundaries, Sam provides insight into the skills gaps that are common in business, and what to do about them. Here at BlueprintHQ, we are here to help. We are super passionate about the professional services industry and supporting you with what you need. We are offering a short, sharp 15 minute consultation call to help you with this process. Go to https://www.blueprinthq.com.au/consultation