How to prove your marketing effectiveness through attribution

Built to Market

Are you ready to revolutionize your marketing and sales efforts and prove your impact on the bottom line? In this episode of the Built to Market podcast, you'll discover the power of attribution and how it transformed one marketer's career. Here's why you should listen:

• Learn how to create an attribution system for your marketing and sales efforts.
• Get insights into the technology and tools you need to track attribution effectively.
• Understand the importance of a single-source system for your data.
• Discover three critical reports for demonstrating the attribution of your efforts.

Here are the key takeaways from this episode:

1. Brand Reach Report:

   • Focus on growing your brand's audience and community.
   • Measure reach, interaction, and brand community.
   • Track metrics like social media followers, website traffic, and print media engagement.
   • Calculate your overall brand reach to gauge your brand's effectiveness.

2. Lead Generation Report:

   • Concentrate on converting your audience into leads.
   • Track website leads, social media leads, phone call leads, and print leads.
   • Segmentation shows leads by source and assesses the effectiveness of different lead magnets and offers.
   • Calculate your brand reach-to-lead ratio to understand conversion rates.

3. Customer Report:

   • Measure how many leads became customers.
   • Segment and analyze data for website leads, social media leads, phone call leads, and print leads.
   • Create an attribution report to understand the contribution of marketing efforts to sales.
   • Include post-sale customer statistics like the time between lead and close, customer churn, and repeat purchases.

With these reports, you'll be armed with the insights needed to showcase the impact of your marketing and sales efforts on the bottom line. Say goodbye to uncertainty and hello to the scarlet A of Attribution. Tune in now to level up your data-driven marketing game!