The Overnight Sensation of Podcasting (Big Podcast Insider Issue 196)

Build A Big Podcast - The Marketing Podcast For Podcasters

Learn how to grow your podcast, find quality equipment on a budget, and make your show truly matter in this episode of Build a Big Podcast!

Main Objectives of this Episode

• Growing your podcast audience

• Making a podcast that sponsors are interested in

• Creating a podcast that people will miss if it's gone

Topics Covered in This Episode

1. Building a Successful Podcast

   • Importance of perception in life and podcasting

   • Example of the podcast "20VC" and its growth journey

   • Realistic expectations about the time it takes to succeed in podcasting

   • David’s first radio experience and its evolution

   • Coming soon ... 30-day Solo Podcast Challenge to improve hosting skills

   • Big Podcast AMP (Audio Monetization Program)

2. The $99 Miracle

   • Reduction in costs for quality podcasting equipment

   • Example of Shure SM 57 and SM 58 microphones

   • Cost comparison of recording equipment over the years

   • What's your "$99 miracle" story?

3. Exclusive Podcast Deals

   • Historical example of exclusive deals in media ... MTV and Friday Night Videos

   • Potential pitfalls and benefits of exclusive deals

   • David's personal experience with CBS offer

   • Joe Rogan's Spotify exclusive deal and its evolution

4. 70,000,000 Listeners Can't Be Wrong

   • Marketing vs. product quality

   • The importance of editing and making content look effortless

   • Example of Michael Jackson’s “Thriller” and the extensive effort put into the final product

   • Reference to an NPR-style narrative piece David is working on

5. Free Productivity App: Twos

   • Features and benefits

   • Collaboration capabilities

   • Comparisons to other productivity apps like Things and Marvin

6. Free Sound Effects: Audio

   • Website for high-quality, free sound effects

   • Encouragement to utilize sound effects to enhance podcast production

7. A Light-hearted Joke

   • Instagram model and soldier on Call of Duty joke

   • Analogy about the importance of real-world experience and engagement with the audience

Episode Timestamps

• 03:21 Success in podcasting: patience, persistence, daily effort
• 06:44 Radio career shifted from promotion to hosting
• 11:51 Audacity helps remove tape hiss
• 15:08 Exclusive deals risk isolating broad audiences
• 19:15 Podcast creation: Editing is the real work
• 23:05 Instagram model vs Call of Duty soldier
• 25:59 Grow your podcast audience and monetize effectively
• 27:20 Grateful

The Newsletter for Podcasters

• Big Podcast Insider - Weekly Podcasting Newsletter ​

This episode of Build a Big Podcast is brought to you by Riverside ...​

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About this episode of Build a Big Podcast:​

This is the audio companion to Issue 196 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more. ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Want more help growing your podcast audience?

• Big Podcast Extra - Podcasting Tips
• Big Podcast AMP (Audio Monetization Program)