#12: Q&A: Passive income, getting customers, and naming your business

Build a Badass Business with Diane Sanfilippo

In this episoside, I'm answering listener questions:

Jeffrey asks-

What different ways are there to reach a million people and generate passive income, and how would you go about it?

I am not exceptionally educated in nutrition or fitness. I am certified as a personal trainer. I am not sure if acquiring a more thorough education is a must in order to make this work.

Claudia asks-

What are some of your best strategies to get customers? And do you have a specific marketing strategy--like posting to social media X amount of times a day, amount of times you market your products, do you market in-person as much as online? Sorry, that's more than 1 question!

It's been a slow start to sell my online programs as well as get a larger client base. Thanks!

Sherry asks-

I am wondering about the pros and cons of using your own name or creating a business name.

I have a couple different websites that have their own names - one is entertainment that I do with my husband and the other is health related. I also do freelance copywriting, content, social media, and marketing consulting - I currently do that under my own name and I'm going back and forth on creating a business name for it.