Revolutionising Period Care and Gender Equality - Em Anastasi, In the flow

Bring Your Product Idea to Life

Today on the podcast we have a powerful and important conversation with Em Anastasi. Em Anastasi is a Gender Equality Advocate, Period Poverty Activist and founder of the social enterprise, intheflow. Em is on a mission to save the planet, tackle period poverty, and transform workplace cultures. Through fundraising, she is addressing period poverty by providing eco-friendly period products to those in need.

Em explains what period poverty is, and how it is very much a domestic problem, as well as global, citing a survey in Brighton where 43% of the participants said they struggled to afford period products each month. Em is really keen to destigmatise menstrual health. Em explains how she created her product and set up a buy one give one format. We discuss the unique challenges of marketing a period product, getting the pricing right so the product is accessible, and the changes that need to happen to eradicate period poverty in the UK.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

In The Flow Website

Emma Anastasi Linkedin

In The Flow Instagram

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