Marketing with Personality - with Maddy Shine

Bring Your Product Idea to Life

Today on the podcast I am delighted to welcome Maddy Shine.

Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible Vibes.

She has been described as actual human sunshine - you can even use her GIFs which have been used over 690 million times! Maddy believes it's up to us to find and get booked by those who want to work with us. Maddy also runs a second brand Sassy & Soft designing WordPress websites and SEO projects for women-owned and queer friendly businesses.

Maddy joined me on the podcast a few years ago to talk about SEO, and today is here to talk about marketing with personality. We discuss what marketing with personality means, how that applies to you and your brand, and you can use this to make your business more visible.

It’s a really inspiring conversation, as Maddy is so passionate about the importance and positive impact when women running their own businesses are visible. I know you will come away energised and excited to talk more about your product business.

The Bring Your Product Idea to Life Podcast - Best Business Podcast Award, Independent Podcast Awards 2023

USEFUL RESOURCES:

Maddy Shine Website

Maddy Shine Instagram

Maddy Shine TikTok

Maddy Shine LinkedIn

Visible Vibes Community

Sassy and Soft Website

Maddy’s Previous Podcast Episode: Using SEO To Get Your Products Found

This episode is sponsored by Aubergine Legal

Do you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes? Are you losing sleep worrying about a piece of legislation that you might not be complying with? Perhaps you need some help with your client contracts or your data protection compliance? Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place? Perhaps you have a brand that you want to protect with a trademark?

Do you want to outsource it all and eliminate your worries?

Then get in touch with Aubergine Legal, a friendly commercial legal consultancy. Offering practical and clear commercial legal advice without the overwhelming legal jargon. Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.

Aubergine Legal Website

Get In Touch with Aubergine Legal

Aubergine Legal Blog

Aubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USA

LET’S CONNECT

Join my free Facebook group for product makers and creators

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Buy My Book: Bring Your Product Idea To Life

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Mentioned in this episode:

This episode is sponsored by Therese at Small Business Collaborative.

One of the biggest challenges that product-based business owners often face is pricing their products right! And that is even more important if you’re looking to start wholesaling your products. Right now, listeners can access a free product pricing masterclass. This masterclass will help you set the right prices to maximize profits and appeal to retail buyers. You can sign up for the free pricing masterclass using the link in the show notes. And if you want even more help, Therese's “Start to Wholesale” course is designed to help you confidently break into the wholesale market. From pricing to how to create your first wholesale catalogue, this course covers everything you need to know to get your products into retailers. Don’t miss this opportunity to take your business to the next level with expert guidance from Therese at Small Business Collaborative!

Therese pricing workshop

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