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Succession Planning: What's the Role of Sales and Marketing?
Manage episode 442774287 series 3555562
コンテンツは John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、John Tyreman & Mark Wainwright, John Tyreman, and Mark Wainwright またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Leadership transition is a major brand milestone and a cultural crossroads.
So what role does sales and marketing play?
In this episode, John and Mark explore how sales and marketing both support succession planning and leadership transition. In this conversation, you'll learn:
- Why it's important to expose young team members to sales and marketing early in their careers
- How practice, failure, and learning play a pivotal role in developing the next generation's sales acumen and business skills.
- The impact of a firm’s marketing and branding strategy during leadership transitions
- Techniques for democratizing expertise within the firm to reduce over-reliance on individual leaders and shield the organization from turnover risks.
- The significance of systematizing the business development process
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