Intentions vs Goals and How To Combine Them for a Winning Strategy

Branding Room Only with Paula T. Edgar

Setting a big, exciting goal can feel amazing at the start—the motivation is high, and the journey feels full of possibility. But what happens when the excitement fades or the path gets bumpy? That’s when the power of intention can make all the difference.

In this episode of Branding Room Only, I’m diving into the difference between intentions and goals and how combining the two can create a winning strategy. We’ll explore why intentions are key to building a personal brand that feels authentic and sustainable—and how they can keep you grounded and moving forward, even when you don’t hit the mark.

1:38 - Why an intention is different from a goal

3:19 - Why you must have intentions if you want to build a strong brand

6:49 - How combining your intentions and goals leads to a winning strategy

9:14 - Actionable steps to help you bring it all together

Mentioned In Intentions vs Goals and How To Combine Them for a Winning Strategy

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at [e-mail], and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

I'm offering exclusive personal branding strategy sessions tailored for mid to senior level professionals who are serious about taking their careers to the next level. Whether you're aiming for that board seat, looking to make a career pivot, or simply ready to amplify your influence, these sessions are designed to get you there.
Book your session today at paulaedgar.com/brandingstrategy.

章

1. Intentions vs Goals and How To Combine Them for a Winning Strategy (00:00:00)

2. Why an intention is different from a goal (00:02:23)

3. Why you must have intentions if you want to build a strong brand (00:04:04)

4. How combining your intentions and goals leads to a winning strategy (00:07:34)

5. Actionable steps to help you bring it all together (00:09:59)