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"BBC's Branding Brilliance" — Steve Folland, Being Freelance Podcast
Manage episode 383768315 series 3476185
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The British Broadcasting Corporation (BBC) is podcaster Steve Folland's favourite brand. Listening to Simon Mayo on Walkman. Rushing home to watch 'The Broom Cupboard' after school. 'Ski Sunday' signalling the end of the weekend. Steve's childhood is wrapped up in warm memories of the BBC: a trusted friend with whom he has journeyed ever since. Expect to hear why this is a brand that—perhaps like no other—gets under our skin.
EPISODE TRANSCRIPT: www.pilgrimage.design/18-bbc
Steve's website: www.stevefolland.com
Being Freelance podcast: www.beingfreelance.com
What is this podcast?
Case studies in brand loyalty, equipping you to better connect with your audience. In each episode, a top guest picks their favourite brand. I then invite them to unpack why it means so much. As they share, we gain invaluable insights into what makes audiences tick. Not with strategy or theory, but through that undeniable proof of successful branding: emotion.
Podcast artwork created with the help of Canva AI.
AI policy: www.pilgrimage.design/ai-policy
Who am I?
I'm Sam Thorogood. I help Christian entrepreneurs clarify and communicate their mission through branding.
My website: www.pilgrimage.design
Final thing (I promise)!
I'd love for you to check out my newsletter at the crossroads between Christianity and design: pilgrimagedesign.substack.com
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