What's EBIDTA Spelled Forwards? ELUMYNT (Welcome William Harris to BVR!)

Brand Voice Runway with Hersh Rephun

In this episode, Hersh Rephun chats with William Harris, founder of Element Growth Agency. They discuss the challenges of maintaining a unique brand message, the evolution of a company's voice with revenue growth, and how to incorporate humor into brand messaging.

To help us kick off BRAND VOICE RUNWAY, I sat down with special guest William Harris, Founder & CEO, ELUMYNT, an ecommerce growth agency focused on PROFIT instead of ROAS that AdWeek ranked as the 12th fastest-growing agency in the world. He's helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M, so he definitely understands "brand voice." William helps ecommerce and SaaS businesses accelerate their revenue and user growth using modern, intelligent strategies. He's a regular contributor to many large publications including Entrepreneur, Fast Company, and you can find him at: https://www.elumynt.com/

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(0:00) Introduction to the episode with Hersh Rephun and William Harris (1:46) Introduction of guest William Harris, founder of Element Growth Agency (2:03) Greatest messaging challenge faced by Element Growth Agency (4:12) Maintaining a unique message and brand identity (6:34) The evolution of a company's voice with increasing revenue (7:58) Cutting through the noise when starting a brand (9:06) Incorporating humor and fun in brand messaging (11:59) Closing remarks and appreciation for guest William Harris