Ep 134: Persistence is key with Fashion Business Owner Crystal Lewis

BlackNFashion With Lenese Calleea

Happy Black Fashion Month! I had the wonderful opportunity of talking with Crystal Lewis who is the owner of Love My Reality. Crystal is a woman with many jobs in many fields. She is a proud graduate of an HBCU “The Southern University” and a Registered Nurse certified in her specialty field. She is also a retired Air Force Major with 21 years under her belt. Her life has been on the go for the past 15 plus years! From working 3-4 12-hour shifts per week, to spending weeks in Military training. Her outfits consisted of scrubs and Military Uniforms. Since transitioning to a position where she primarily works from home. Her days are spent in lounge wear during the week and Military Uniforms on the weekend. When she goes on date night with my hubby or girl’s night with my friends. I want my outfit to be sexy, bold, trendy and fashionable. I like the “Grab and Go” or “Effortlessly Chic” approach. I want to grab a sexy outfit, throw on a cute pair earring, jazzy shoes and walk out feeling like a million bucks! I’m not big on accessories so I like pieces that do well with just a cute pair of earrings. When I step in the room, I want people to think I spent hours putting this together. LMR was created to meet the needs of women who are just like me truly effortlessly chic. You can follow Crystal on all her socials: Instagram: Love My Reality Facebook: Love My Reality Website: www.lovemyreality.com ---------------------------------------------------------------------------------------------------------------------- A word from our Sponsors: Demeanor by Tiara Alexandria® is a black-owned, woman-founded contemporary womenswear brand that provides cocktail attire and elevated capsule pieces to the modern day hyper-feminine alpha woman. We are known for juxtaposing sensuality with sophistication and delivering high-quality fashion pieces at an attainable price point. When you are looking to elevate or refine your personal style and brand, let us provide you with high-quality apparel that is ultra-chic and feminine so that you can command every room and represent yourself with the utmost confidence and sophistication. Use code BNF15 for 15% off your first purchase. ---------------------------------------------------------------------------------------------------------------------- I need to make sure you’ve heard of Charmaine Mischel of CM Design Agency. She’s a startup Fashion Brand consultant with 30+ years of experience in the NY Fashion Industry, and she is helping startup Designers to BRAND and LAUNCH like a pro using the proven pre-selling strategy. Go to bit.ly/presell100 to learn how to “POSITION YOUR BRAND FOR SUCCESS WITH PRE-SELLING,” so you can get working capital to fund your production run. You will not want to miss this training if you want your brand to stand apart from the rest. She’s offering a 20% off promo code exclusively for our listeners: CMDAxBNFP. Plus her Label Launch Checklist is included so you can map out your LAUNCH with clarity from DAY 1. POSITION YOUR BRAND FOR SUCCESS WITH PRE-SELLING: bit.ly/presell100 20% Off Promo Code: CMDAxBNFP Website: cmdesignagency.com Social Media: @cmdesignagency ---------------------------------------------------------------------------------------------------------------------- Check out our new segment "The Black Note" Need advice, tips or just want to vent? Send your notes and we will share perspective. Email: [e-mail] Join "I am BNF Champaign" by submitting your videos and sharing what being black in fashion means to you. Email: [e-mail] Keep up with me on all social sites! @LeneseCalleea @LC_ApparelConsulting @CalleeaVateinInc @BlackGirlzDesignerClub @BlackNFashionPodcast www.lenesecalleea.com Stay Black! Peace Out! #EducateNCreate