Episode 24: How the San Francisco Giants Digital Diamond Keeps Fans on Base.

Bite Sized Finance

Bryan Srabian, the digital wizard behind the Giants' fan-favorite tweets and trending TikToks, joins us for a homerun discussion on the evolution of sports media. From the MySpace era to the fast-paced world of Instagram, we're taking you behind the scenes of the Giants' game plan for winning hearts in the digital realm. Bryan reflects on his own trajectory from a budding sports broadcaster to a social media strategist, navigating the seismic shifts in fan interaction and content creation that keep supporters on the edge of their seats on and off the field. Our conversation takes an insightful turn as we examine the finesse of blending authentic fan engagement with the business of monetizing social media. Bryan opens up about the challenges of keeping the essence of fandom alive amidst targeted ads and sponsorships. We also touch on the personal side of social media, contemplating its influence on our kids and the imperative of fostering genuine connections in an increasingly virtual world. It's a heartfelt discussion with passion if you've wondered how sports teams score big with fans online. Rounding third and heading for home, we'll celebrate the San Francisco Giants' legacy, reminiscing about unforgettable plays that have etched themselves into baseball lore. Bryan shares the electricity of live-tweeting history in the making and the off-the-field enhancements that elevate the beloved Oracle Park. For those dreaming of a career in sports PR or marketing, this episode is your front-row ticket to the insights and networking strategies that can transform passion into profession. This is a grand-slam episode that's as much about the love of the game as it is about the power of connection—both in the ballpark and beyond. For more information on what we provide at Captrust visit www.captrust.com. You can contact me, Kelly Brothers, through the show at: [e-mail] To reach me at Captrust visit www.captrust.com/locations/sacramento-ca/