Asking for the Sale: Overcoming the Fear The Role of Authenticity in Branding with Susan Walsh

Because Business is Personal

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In this conversation, Mike Caldwell interviews Susan Walsh, a woman from Australia who has a passion for writing Regency romance novels. Susan shares her experience of self-publishing her own Regency romance novel called Emily and her love for Jane Austen's work. They then transition to discussing Susan's career in loyalty program design and her podcast called More to Marketing. They also delve into the importance of research and validation in business, the value of starting with a minimal viable product, and the significance of asking for the sale. The conversation covers various topics including the power of events in creating connections, the advancements in artificial intelligence, the use of AI in marketing, the impact of authenticity in branding, and the role of empathy in marketing.
Takeaways

• Susan has a passion for writing Regency romance novels and has self-published her own book called Emily.
• Research and validation are crucial steps in business to understand the market and ensure that a product or service resonates with the target audience.
• Starting with a minimal viable product allows for real-time feedback and the opportunity to make improvements based on customer input.
• Asking for the sale is an essential part of the business process and should not be overlooked. Events can be powerful in creating connections and bringing communities together.
• Artificial intelligence is rapidly advancing and has the potential to revolutionize various industries.
• Authenticity is crucial in branding and marketing, and brands should stay true to their values and target audience.
• Empathy plays a significant role in marketing, and understanding the customer journey is essential for effective empathy-driven marketing.

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