Player FMアプリでオフラインにしPlayer FMう!
How to Succeed in the Age of the Anonymous Buyer
Manage episode 324706469 series 1066855
Maura Rivera is the CMO of Qualified, a conversational marketing vendor that infuses Salesforce data into chat to give the sales team a better idea of who is visiting their website. In this episode of B2B Nation, we talk to Maura about marketing in a space with a dominant brand, B2B marketing tactics she’s re-examined over the past two years, and why conversational marketing goes beyond chatbots.
197 つのエピソード
Manage episode 324706469 series 1066855
Maura Rivera is the CMO of Qualified, a conversational marketing vendor that infuses Salesforce data into chat to give the sales team a better idea of who is visiting their website. In this episode of B2B Nation, we talk to Maura about marketing in a space with a dominant brand, B2B marketing tactics she’s re-examined over the past two years, and why conversational marketing goes beyond chatbots.
197 つのエピソード
Minden epizód
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。