51 - Rejoice Ojiaku on how brands can get Black History Month right

Azeem Digital Asks - The All-Round Digital Marketing Podcast

I invited Rejoice Ojiaku back onto the podcast to discuss what Black History Month is, and how brands can get Black History Month messaging right, without sounding tokenistic. This episode was recorded during the week of another period of individual attacks on Black people in our industry, for wanting a more diverse and inclusive space for us all.

Rejoice is a content SEO creator, and co-founder of B-DigitalUK, a digital marketing platform which showcases Black talent in the digital industry.

In this episode, we discuss:

What is Black History Month?

What value does she see in brands highlighting Black History Month.

Where in the past have brands got Black History Month wrong.

How to sound genuine/authentic when using Black History Month in messaging.

Advice for brands thinking about posting content for Black History Month.

Advice for agencies/in-house companies who are considering highlighting the importance of Black History Month to their staff.

Staying resilient in the face of racial adversity and attacks online.

...and much more!

** FULL EPISODE TRANSCRIPT AVAILABLE AT https://www.iamazeemdigital.com/blog/rejoice-ojiaku-podcast-interview/**

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful Links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

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Rejoice Twitter: https://twitter.com/RejiYates