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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Audacious Aotearoa
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コンテンツは Christopher Carroll によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Christopher Carroll またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Christopher Carroll is the presenter of Audacious Aotearoa, a thoughtful podcast about international events impacting New Zealand and the world.
…
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13 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 3334649
コンテンツは Christopher Carroll によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Christopher Carroll またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Christopher Carroll is the presenter of Audacious Aotearoa, a thoughtful podcast about international events impacting New Zealand and the world.
…
continue reading
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Audacious Aotearoa
![Audacious Aotearoa podcast artwork](/static/images/64pixel.png)
1 Reform and Factors Shaping the Success of Ukraine’s Military in Fighting Russian Forces (Interview - Liam Collins) 20:02
20:02
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Liam Collins is the executive director of the Madison Policy Forum and a permanent member of the Council on Foreign Relations. As a former Colonel in the United States Army, Liam was a career Special Forces officer serving combat deployments in Afghanistan, Iraq, Bosnia, South America, and the Horn of Africa. He worked alongside now-retired General John Abizaid who was the Senior Defense Advisor to Ukraine, appointed by the then-Secretary of Defence. Today we talk about the reform of Ukraine's military since 2014 and how it has contributed to Ukraine's success in fighting Russian forces at the present moment. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 Implications of Foreign Fighters from New Zealand becoming involved in a Conflict Abroad (Interview - Marnie Lloydd) 38:22
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Marnie Lloydd is a lecturer at Victoria University of Wellington whose research looks into international law related to armed conflicts. Marnie worked for more than ten years as a Protection Delegate and Legal Adviser with the International Committee of the Red Cross, undertaking deployments in Ethiopia, Sri Lanka, Chad, Afghanistan and DR Congo. Today we talk about foreign fighters leaving New Zealand and how these individuals could become open to prosecution from international law and terrorism laws here in New Zealand. We also discuss the Geneva Conventions and how they would apply in this context, looking at the political issues for legislation that might look to prevent individuals fighting in a conflict abroad. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 Understanding War Between Ukraine and Russia with the Lens of Game Theory (Interview - Douglas Atkinson) 24:40
24:40
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Douglas Atkinson is a Postdoctoral University Assistant at the University of Salzburg. His line of research uses game theory to understand wars like the one playing out between Ukraine and Russia at the moment. Here we discuss costs, where they come from and how they influence a conflict. Discussing war as a political activity, Douglas talks about how actors impose costs on each other and the role international actors have in shaping how the war in Ukraine will progress going forward. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 The Biden Brand, White House Messaging, and Navigating the Current Crisis (Interview - Kenneth Cosgrove) 32:39
32:39
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Professor Kenneth Cosgrove, at Suffolk University in Boston, has written extensively on branding and how it can be used effectively in politics. He has a lot to say about Republican and Democratic candidates and what is needed in order for them to market their message effectively to the American voter. Today we talk about the Biden Administration and how White House messaging is doing at the present. Does the Biden Brand from the last election continue to resonate with voters? We also talk briefly about Trump and whether his recent messaging makes him a candidate that can still resonate with American voters. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 Military Strategy and the Evolving Conflict in Ukraine (Interview - Frank Ledwidge) 37:53
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Frank Ledwidge is a Senior Lecturer in Military Strategy and War History at the University of Portsmouth in the United Kingdom. A former reservist officer and holding a doctorate from Kings College London in War Studies, he has written extensively on the subject of strategy and war. Today we talk about the conflict in Ukraine, the strategy of Ukrainian and Russian forces and what events on the ground tell us about how this conflict might unfold in the medium to long term. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 Australia’s Stance on the Threat China Poses and the Russian Invasion of Ukraine (Interview - John Blaxland) 21:15
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John Blaxland is a Professor of Intelligence Studies and International Security at Australian National University. A former director of Joint Intelligence Operations, John is an academic who has written prolifically about Australia's military history and strategy as it applies to strategic challenges in the Indo-Pacific. In this interview, I talk to him about tensions with China, events in Ukraine and how they are shaping strategic thinking in Australia and Asia. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 Relations Between Japan and South Korea and Strategic Challenges For East Asia (Interview - Grant Newsham) 44:43
44:43
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Grant Newsham is a Senior Research Fellow at the Japan Forum for Strategic Studies and is a former Colonel in the United States Marines. He writes regularly for the Asia Times and has been involved in advising private corporations on a number of strategic matters. Today we talk about the relationship between Japan and Korea and how this relationship might turn a corner in the future. We look at strategic thinking in Japan and how the perceptions of the Japanese public continue to evolve towards China. The challenges posed by North Korea and China towards Taiwan are also discussed.…
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Audacious Aotearoa
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1 Leaders Around the World and the Lens of Political Marketing (Interview - Edward Elder) 52:17
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Dr. Edward Elder is a Professional Teaching Fellow at the University of Auckland in New Zealand. His research looks at candidates through the lens of marketing. Playing close attention to key aspects of how candidates communicate with their constituents, his research looks to understand what makes a candidate's leadership style successful. We discuss here former Presidents of the United States, Prime Ministers of New Zealand like John Key and Jacinda Ardern. We also discuss the leadership of Boris Johnson in the United Kingdom and Scott Morrison in Australia going forward. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 China, America, and the Competition for Technology Supremacy (Interview - Nigel Inkster) 38:43
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Nigel Inkster is the former Director of Operations and Intelligence at MI6 and is a Senior Advisor in Cyber Security and China at the International Institute for Strategic Studies. He has recently published a book: The Great Decoupling: China, America and the Struggle for Technology Supremacy . In this episode, we discuss the rise of China and technology dominance, how the United States might engage with this challenge going forward, and where this leaves other countries like the United Kingdom. Existing threats from China and potential ones associated with technology dominance are also discussed. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 American Foreign Policy Decision-Making in the Biden Administration (Interview - Thomas Preston) 42:00
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Dr. Thomas Preston is a Distinguished Professor at Washington State University. He specializes in American Foreign Policy, with published research in political psychology and foreign policy decision-making in the White House. In this episode, I am going to be asking him about former President Trump as well as current President Biden and how they fit compared to historical presidents. We also discuss foreign policy matters on the horizon for the Biden Administration and what kind of leader Biden is likely to be. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 Challenges for Japan’s Foreign Policy Going Forward (Interview - Corey J. Wallace) 27:34
27:34
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Corey Wallace is an Assistant Professor at Kanagawa University in Yokohama, Japan. In this interview, we discuss Japan-China relations with a focus on historical issues like the Senkaku Islands. We also discuss Japan's relationship with New Zealand, concerns about China's military posturing within the Indo-Pacific, and how events are going to continue to shape the development of strategic alliances throughout the region. https://linktr.ee/audaciousaotearoa Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 Looming Challenges for New Zealand-China Relations and the ’One Belt One Road’ Policy (Interview - Jason Young) 43:47
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Jason Young is an Associate Professor at Victoria University of Wellington. In this interview, we discuss New Zealand-China relations and what recent challenges may loom for the relationship. We discuss the ramping up of reform in Hong Kong and China's opposition to Taiwan in the World Health Organisation. I also ask Jason about the looming challenge of debt on various nation-states resulting from the 'One Belt One Road' initiative and what the policy is likely to look like going forward. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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Audacious Aotearoa
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1 Korean Politics, North-South Relations and A Looming Tinderbox (Interview - Kevin Kester) 39:55
39:55
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Kevin Kester is an Assistant Professor at Seoul National University in South Korea. His background is in Global Studies and International Relations, with a Ph.D. from Cambridge University in Educational Peace Building. In this interview, we talk about politics local to South Korea, and North-South Korean relations. We discuss the impact COVID19 is having on South Korea, and what strategic and economic ramifications it is having for state relations throughout East Asia. Credit to Composer: Scott Holmes: Scottholmesmusic.com…
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