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Lost Trying to Find Your Ideal Audience? Here's Where to Find Them When It's Not So Obvious (and Where You Might Be Overlooking)
Manage episode 377022104 series 3440416
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On this week's Ask The Brand Therapist Personal Brandin Talk Show:
Question:
Why is it SO hard to find your ideal audience? Where and how do I find them when it's not so easy to obvious to search for them?
(Especially on LinkedIn when they don't exactly have what they do in their headlines?)
Answer:
Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.
FEATURED LISTENER:
This week's audience question is from Mike Fesko, PMP, who’s ready to start building a personal brand around mentoring aspiring and new PMP professionals.
LINKS
VOICE OF CUSTOMER MINING - the process of discovering the wants and needs of customers as described in the customer's own words.
TOOLS/PLACES TO USE:
https://answerthepublic.com/.com
Quora
Reddit
Google News
Google Trends
Amazon Reviews
Podcasts
YouTube
Calls/Zoom Call
Coffee Chat
Client Interviews
Online Reviews
Industry Blogs/Publications/Social Profiles/Associations/Groups/Conferences
LinkedIn
LinkedIn Hashtags
LinkedIn Posts/Article
LinkedIn Ideal Clients Posts
LinkedIn Industry Experts/Thought Leader Posts
GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show
Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.
Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.
Michelle B Griffin is a thought leadership-focused personal brand and PR strategist and founder of Standout Women Media who positions established women experts and authors into visible industry authorities.
If you're ready to up-level, a powerful personal & PR brand foundation are key. Become clear, confident, and cohesive in your branding, positioning, messaging, LinkedIn, and PR strategy in 30 days with my Visible Brand Authority Accelerator™.
Learn more MichelleBGriffin.com
WORK WITH ME: Launch Your Authority Brand in 30 Days
SPEAKING: Thought Leadership & Empowerment for Women
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