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E003 - Brand-Building Paradox - With Avocet
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We were lucky enough to get two for the price of one this week, with both Joey Henderson and Anna Kennedy from Avocet joining Jack the third episode of Discussing Digital!
Avocet are known for being a key player in the programmatic world, but we decided to leave our programmatic portfolios at home to talk about digital marketing in a much broader sense.
Can digital marketing really help build a brand?
This is something that has long been debated, so we decided to dust off the theories and discuss if anything has changed.
Is digital marketing just good for driving clicks and conversions? Is it even possible to track brand building in digital? Or is TV the king of brand?
Email your thoughts and questions to jack@appraise-consulting.com / jack@appraisedigital.com!
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