It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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コンテンツは #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、#AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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58: Eliminating Advertising Waste using Advanced Analytics with Dr. Michael Cohen
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コンテンツは #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、#AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution. Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show: Discover hard to find relationships between marketing channels Learn the exact type of analytics required to reduce spend Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations How to develop a granular media plan? What is the ideal media mix strategy in the uncertain market? How data privacy is impacting marketers and digital leaders? Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit us on www.analyticstodaypodcast.com
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コンテンツは #AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、#AnalyticsTODAY Show, Dr. Jeremy Roberts, and Sameer Khan またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
According to latest TrafficGuard study, digital advertisers will waste $100M over the next 5 years. Interestingly, only 10% of all the advertising efforts produce results while businesses continue to invests billions in advertising. In this show, we had an opportunity to interview Dr. Michael Cohen who is the Chief Data and Tech officer at Marketing Evolution. Dr. Cohen and his company have specialized in creating solutions for digital organization to reduce wasted ad spend. Here are the insights you will uncover during this content rich show: Discover hard to find relationships between marketing channels Learn the exact type of analytics required to reduce spend Uncover the concept of Flexible Marketing and how it can be a game changer for modern marketing organizations How to develop a granular media plan? What is the ideal media mix strategy in the uncertain market? How data privacy is impacting marketers and digital leaders? Reach out and leave your feedback on iTunes: https://podcasts.apple.com/us/podcast/analyticstoday-podcast/id1044308732 Visit us on www.analyticstodaypodcast.com
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