))
What Is MarTech?
Manage episode 425918347 series 3537661
コンテンツは Chris L. Davis: Marketing Automation Expert によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Chris L. Davis: Marketing Automation Expert またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.
What You'll Learn:
- 4:15 - How MarTech can be used as both an adjective and a noun
- 9:07 - The differences between a digital marketer and a MarTech marketer
- 11:30 - How MarTech relates to automation in marketing
- 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
- 15:20 - How is the increasing complexity of marketing technology affecting the industry?
- 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
- 19:30 - The relationship between technology and software in the context of MarTech
Resources:
- ASG 195 - The Subjective Approach to Marketing
- Subscribe to the Automation Bridge Newsletter
- Start Your Automation Bridge Community Membership
- Watch the 3 Segments Webinar Training
201 つのエピソード
シェア
