Buyer Beware, The Cost of Using the Wrong Software feat. Kronda Adair

All Systems Go! Marketing Automation and Systems Building with Chris L. Davis

Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options like Wix, MailChimp, Kajabi, Mighty Networks, and so many more. With real-world examples and expert insights, Chris and Kronda’s goal with this conversation is to help you better learn how to strategically select software that aligns with your needs, integrates seamlessly with your systems, and avoids data imprisonment. Avoid the costly mistake of choosing the wrong tools for your business by hitting play on this episode!

What You'll Learn:

• 0:00 - Intro
• 3:51 - The stress your business may face when using the wrong software
• 6:47 - How to create an effective job description for the software you need
• 12:03 - Which website builders should be avoided for marketing purposes
• 18:52 - The major drawbacks of using email marketing tools like MailChimp and Constant Contact
• 27:38 - Which onboarding platforms will limit you in terms of data access and integrations
• 37:18 - The limitations with using course platforms like Kajabi, Thinkific, and Teachable
• 46:59 - Chris’s personal experience with community software and how it affected his membership retention
• 51:38 - Why it’s crucial to back up your data and document your systems and processes
• 56:39 - Updates Kronda has made to the CRM to Sales service to streamline the process

Resources:

• Book a Power Hour with Kronda
• Bad Business Software is Costing Your Business
• Subscribe to the Automation Bridge YouTube Channel
• Start Your Automation Bridge Community Membership
• Watch the 3 Segments Webinar Training