020 Dylan Ciaccio: Problemotional Advertising

Agency Forward

Hey everyone, today I’m joined by Dylan Ciaccio.

Dylan is the Director of Marketing at Black Camel Agency and an evangelist of problemotional marketing, which we dive into in the episode.

If you’ve heard me on other podcasts or follow my LinkedIn content, you’ll know I’m a firm believer that all marketing starts with a problem. So when I stumbled across Dylan’s content, I immediately knew I needed to get his perspective on the show, and he didn’t disappoint.

In the episode, we discuss:

• How to identify the core problem you solve
• Why your messaging isn’t resonating with you audience
• How to start problemotional advertising for your own brand
• and more…

You can learn more about Dylan on LinkedIn.

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