Episode Notes [03:47] Seth's Early Understanding of Questions [04:33] The Power of Questions [05:25] Building Relationships Through Questions [06:41] This is Strategy: Focus on Questions [10:21] Gamifying Questions [11:34] Conversations as Infinite Games [15:32] Creating Tension with Questions [20:46] Effective Questioning Techniques [23:21] Empathy and Engagement [34:33] Strategy and Culture [35:22] Microsoft's Transformation [36:00] Global Perspectives on Questions [39:39] Caring in a Challenging World Resources Mentioned The Dip by Seth Godin Linchpin by Seth Godin Purple Cow by Seth Godin Tribes by Seth Godin This Is Marketing by Seth Godin The Carbon Almanac This is Strategy by Seth Godin Seth's Blog What Does it Sound Like When You Change Your Mind? by Seth Godin Value Creation Masterclass by Seth Godin on Udemy The Strategy Deck by Seth Godin Taylor Swift Jimmy Smith Jimmy Smith Curated Questions Episode Supercuts Priya Parker Techstars Satya Nadella Microsoft Steve Ballmer Acumen Jerry Colonna Unleashing the Idea Virus by Seth Godin Tim Ferriss podcast with Seth Godin Seth Godin website Beauty Pill Producer Ben Ford Questions Asked When did you first understand the power of questions? What do you do to get under the layer to really get down to those lower levels? Is it just follow-up questions, mindset, worldview, and how that works for you? How'd you get this job anyway? What are things like around here? What did your boss do before they were your boss? Wow did you end up with this job? Why are questions such a big part of This is Strategy? If you had to charge ten times as much as you charge now, what would you do differently? If it had to be free, what would you do differently? Who's it for, and what's it for? What is the change we seek to make? How did you choose the questions for The Strategy Deck? How big is our circle of us? How many people do I care about? Is the change we're making contagious? Are there other ways to gamify the use of questions? Any other thoughts on how questions might be gamified? How do we play games with other people where we're aware of what it would be for them to win and for us to win? What is it that you're challenged by? What is it that you want to share? What is it that you're afraid of? If there isn't a change, then why are we wasting our time? Can you define tension? What kind of haircut do you want? How long has it been since your last haircut? How might one think about intentionally creating that question? What factors should someone think about as they use questions to create tension? How was school today? What is the kind of interaction I'm hoping for over time? How do I ask a different sort of question that over time will be answered with how was school today? Were there any easy questions on your math homework? Did anything good happen at school today? What tension am I here to create? What wrong questions continue to be asked? What temperature is it outside? When the person you could have been meets the person you are becoming, is it going to be a cause for celebration or heartbreak? What are the questions we're going to ask each other? What was life like at the dinner table when you were growing up? What are we really trying to accomplish? How do you have this cogent two sentence explanation of what you do? How many clicks can we get per visit? What would happen if there was a webpage that was designed to get you to leave? What were the questions that were being asked by people in authority at Yahoo in 1999? How did the stock do today? Is anything broken? What can you do today that will make the stock go up tomorrow? What are risks worth taking? What are we doing that might not work but that supports our mission? What was the last thing you did that didn't work, and what did we learn from it? What have we done to so delight our core customers that they're telling other people? How has your international circle informed your life of questions? What do I believe that other people don't believe? What do I see that other people don't see? What do I take for granted that other people don't take for granted? What would blank do? What would Bob do? What would Jill do? What would Susan do? What happened to them? What system are they in that made them decide that that was the right thing to do? And then how do we change the system? How given the state of the world, do you manage to continue to care as much as you do? Do you walk to school or take your lunch? If you all can only care if things are going well, then what does that mean about caring? Should I have spent the last 50 years curled up in a ball? How do we go to the foundation and create community action?…
コンテンツは Jon Reed によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Jon Reed またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
This is the special annotated audio edition of The Book of Last Resort - The Book of Last Resort: A Subversive Guide for Artists in the Digital Economy. The main audio version provided here is narrated by Rajeer Alford. Jon Reed may add special annotations over time as well. This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. The goal? Turning hard truths about the digital economy into a methodology that artists can use. And yes, this book does address the impact of AI on your creative pursuits. AI is an unfolding part of this story that will pose additional obstacles to creators, both in terms of finding audiences and monetization. Is free content a potent marketing tactic, or a trap? How do you effectively build an online audience, as exclusionary algorithms cater to deep pockets or push vacantly viral memes? Until you unravel your creative identity, success is a trap. But your true creative power is found in your scars - and imperfections - that you might try to mask over. The episodes will get into all these topics and more - and fuse them into an action plan of sorts, that artists can appropriate and apply to their own lives.
コンテンツは Jon Reed によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Jon Reed またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
This is the special annotated audio edition of The Book of Last Resort - The Book of Last Resort: A Subversive Guide for Artists in the Digital Economy. The main audio version provided here is narrated by Rajeer Alford. Jon Reed may add special annotations over time as well. This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. The goal? Turning hard truths about the digital economy into a methodology that artists can use. And yes, this book does address the impact of AI on your creative pursuits. AI is an unfolding part of this story that will pose additional obstacles to creators, both in terms of finding audiences and monetization. Is free content a potent marketing tactic, or a trap? How do you effectively build an online audience, as exclusionary algorithms cater to deep pockets or push vacantly viral memes? Until you unravel your creative identity, success is a trap. But your true creative power is found in your scars - and imperfections - that you might try to mask over. The episodes will get into all these topics and more - and fuse them into an action plan of sorts, that artists can appropriate and apply to their own lives.
This section containes the foreword by Rachel Meyers, which addresses some burning questions, such as: how we got here - and why you should - or shouldn't - listen to this book. "Jon was haunted by writing projects he hadn’t finished, guitar lessons he hadn’t practiced enough for, creative endeavors he hadn’t even started. He was longing for a different existence, one that centered on his creative self. That longing was terrifying. And contagious. What I didn’t know then was that Jon was testing out the theories and methods you are about to read in this book."…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 2) containes the chapters: - Embrace Your Subversive Creative Power - Who the Heck Is Jon Reed?
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 3) containes the chapters: The Social Noise Threatens Our Creative Endeavors Your Creative Work Thrives on Free “Free” Isn’t Defeat – It’s About Using Digital to Build an Audience Niches Cut Through the Noise The Grateful Dead Didn’t Fight Free – Neither Should We Building Platforms – Why Bother? Creative Manifestation – Cultivate the Edge Master What You’re Good At, Not What You Want to Be Good At…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 4) containes the chapters: To Rise Above the Noise, Find Your Greatness The Cult of Celebrity and the Attention Economy Crossroads The Social Noise Vortex Drowns out the Mediocre The World Craves Artists Who Did the Reckoning Creative Manifestation – Cultivate the Edge Master What You’re Good At, Not What You Want to Be Good At…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 5) containes the chapters: Routine Destroys “Someday" Unplug or All Is Lost – Filter, or Fail Sever the Link Between Art and Commerce Popular Success Is Unlikely – and Irrelevant The Strange Redemption of “Enough” Your Day Job Can’t Suck…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 6) containes the chapters: Pull Gold from the Feedback Loop – and Lose the BS The Artistic Perils of Friendship The Creative Virtues of Selfishness The Strange Logic of “Paint Yourself First” Art Contre Love – Relationships Can Lift You, or They Can Sink You Sacrifice over Gratification – The Art of Saying “No” Giving (Hypothetical) Blood – A Last Resort Jumpstart Your Art – and Save Yourself…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 7) containes the chapters: Your Success Better Be Weird Enough Face the Truth with Asher Lev – and Find Your Flow No Excuses – Punk Rock Your Way Forward Degrees Don’t Make Your Art – Punk Rock Your Learning Too Curation is a Creative Discipline…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 8) containes the chapters: Put Social Media on a Diet – or It Will Hurt You Artistically Unplugging and the Power of Deep Work Social Objects Want to Be Free – Put Them to Work Piracy Is Real – Don’t Let It Break You Make Your Own Social Media Rules…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 9) containes the chapters: Scrape Deep – or Face the Creative Consequences Creativity is an Excavation On Political Activism, Self-Deception, and Art in Dangerous Times…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 10) containes the chapters: The Necessary Redemption of Losing Your Illusions If You Want to Make Big Art, Live a Big Life Don’t Chase Love – Chase Your Muse Instead The Wrap – Buy Your Ticket, and Ride It Out…
Jon Reed is now uploading audio podcast chapters from his new book, The Book of Last Resort - A Subversive Guide for Artists in the Digital Economy. This section (section 11) containes the chapters: Epilogue 1 – The Impact of the Pandemic, and AI Epilogue 2 – Falling Short of Greatness, or Not
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