Influencer Marketing Talks podcast

Welcome to Influencer Marketing Talks, brought to you by Cure Media - the leading influencer marketing company for fashion brands. This is your weekly podcast to learn more about consumer marketing in the digital age and all things influencer marketing in right around 15 minutes.

Each week Frida Ekholm and Sanna Ödmark from Cure Media cover topics around digital marketing and social media to help you take your marketing strategy to the next level. Also, join the conversations with topic experts from the industry!

This podcast is brought to you by Cure Media, the leading influencer marketing company for brands that want to grow.

www.curemedia.com

Hosted on Acast. See acast.com/privacy for more information.

Influencer Marketing Talks

1
How Music Powers Authentic Creator Collaborations with Epidemic Sound 16:44

19 hours前16:44

16:44

With the rise of video-first content across every platform, from TikTok and Reels to LinkedIn and YouTube, music is no longer a “nice to have” in creator campaigns. It’s a must. And few know that better than Gracie Schram, Senior Creator Partnerships Manager at Epidemic Sound. In this episode, Gracie joins us to explore how music can unlock more authentic, engaging, and high-performing influencer collaborations. Tune in to learn: Why music is becoming a key driver of performance in creator content How brands can give creators freedom and stay license-safe across platforms Why classical and inspirational music is trending in viral content Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
How to Build a Winning Influencer Strategy for 2026 16:02

約 15 日前16:02

16:02

What does a successful influencer marketing plan look like for 2026? In this episode, we explore how forward-thinking brands are already laying the groundwork—not just for next year, but also for the upcoming autumn campaigns of 2025—and what marketers need to consider today to stay ahead. Joining us is Alexander Swärd, Brand Partnership Advisor at Cure Media, who brings years of experience helping B2C brands craft strategies that drive long-term impact. Together, we dive into the most common challenges brands are facing right now, how the influencer marketing landscape is shifting, and what it takes to be a standout brand in the influencer space in 2026. From platform strategy and budgeting tips to the mindset that separates winners from the rest, this episode is packed with actionable insights for any marketer currently planning for what’s next. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
The Truth About Influencer Marketing in 2025: 5 Myths Busted 15:06

約 29 日前15:06

15:06

Think you’ve got influencer marketing all figured out? Think again. In this episode, we bust five of the most common myths brands still believe about influencer marketing in 2025. From the confusion around UGC creators vs influencers, to the outdated idea that it’s “just another media channel”, we’re breaking it all down. We also dive into why influencer marketing isn’t just about big names or over-the-top creative ideas, and why treating it like a pure performance channel could be costing you more than you think. Whether you’re deep in the space or just getting started, this episode will challenge the way you think about strategy, creativity, and what it really takes to succeed with influencer marketing today. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Tacos, Trends & TikTok: Inside Santa Maria’s Digital Activation Strategy 17:58

5 weeks前17:58

17:58

This week, we’re joined by Vera Ebbeson Dahlin, Digital Activation Manager at Santa Maria (part of the Paulig Group), to explore how one of the most iconic food brands in the Nordics is using influencer marketing to drive sustainable and profitable growth. We discuss: Why long-term influencer collaborations are key to building credibility How to tailor content across platforms like TikTok and Instagram The role of digital activation in Paulig’s broader growth strategy Vera also shares how Santa Maria tackles loneliness through purpose-driven campaigns, why consumer insights shape every move, and how her team stays agile in a fast-evolving digital landscape. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Trending Now: What's New on Instagram, TikTok, and Snapchat? 14:57

6 weeks前14:57

14:57

What’s happening on Instagram, TikTok, and Snapchat right now? And what should brands be paying attention to in 2025? We’ve got you covered. In this episode, we dive into the latest updates, trends, and algorithm changes shaping the major social platforms. From Instagram’s new AI tools and the rise of longer Reels, to TikTok's hottest trends like niche content and candid storytelling, and Snapchat’s game-changing AR experiences - we break down what it all means for brands and creators. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
How Snapchat Is Redefining the Creator Economy 20:05

8 weeks前20:05

20:05

This week, we’re joined by Emily McDonnell, Head of Creator Partnerships Nordics at Snapchat, to explore how Snapchat is becoming a game-changer for creators. We discuss: What makes Snapchat different from other social platforms How creators are thriving—and monetizing—on Snapchat Why engagement on the platform is stronger than ever Emily also shares insights on the future of Snapchat’s creator economy and what trends to watch in the coming months. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
What’s Next for Retail? Alex Baker on the Trends Shaping 2025 21:10

9 weeks前21:10

21:10

This week, we’re joined by Alex Baker, one of the Nordics' top retail strategists and a serial entrepreneur, recognised on global influencer lists, to uncover the five key retail trends brands can’t afford to ignore. Fresh from NRF in New York and retail hotspots across the Middle East and Europe, Alex shares insights on five key trends shaping 2025: AI’s evolution—why it’s now a mission-critical superpower, not just hype Retail media’s explosive growth and what it means for brands big and small Agentic AI—the next step in automation and hyper-personalization Experience-driven retail and why Gen Z is redefining the role of physical stores Balancing tech and human connection to create seamless customer experiences Tune in for an expert take on how these trends are reshaping the industry and what brands must do to stay ahead. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Owning the Marketing Moment with a Cultural Calendar 14:38

10 weeks前14:38

14:38

How can brands stay relevant and create authentic connections in an ever-changing landscape? The answer: a Cultural Calendar! In this episode of Influencer Marketing Talks, Frida Ekholm, Creative Lead and Sanna Ödmark, Head of Marketing at Cure Media, break down how brands can strategically align their marketing with key cultural moments—think movie releases, festivals, and viral trends—to boost engagement and brand impact. We highlight brands that have nailed cultural marketing and share practical steps on how to get started with your own cultural trend monitoring. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
The Biggest Content Trends Shaping Social Media in 2025 17:30

11 weeks前17:30

17:30

What will social media look like in 2025? In this episode, we explore the key content trends set to shape the year ahead—trends that don’t exist in a vacuum but are influenced by shifts in consumer behavior, global events, and cultural movements. Joining us is Jade D’econzac Mbay, Creative Strategist at Cure Media, who brings her expertise in crafting standout creative concepts for brands. Together, we unpack three major movements driving the content landscape: Creative Disruption, Community & Belonging, and Captivating Formats. From Joyful Escapism and Creative Cross-Overs to the rise of Chaotic Play, we discuss what these trends mean for brands and how marketers can stay ahead in an ever-evolving digital space. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Balancing Strategy and Wild Cards: How Tre Stands Out in Telecom 17:38

12 weeks前17:38

17:38

This week, we’re joined by Johanna Andrén, Head of Marketing at Tre, to explore what it takes to build a strong, differentiated brand in the competitive telecom industry. We discuss: How brands can stand out in a crowded market The importance of defining your brand’s “star” Why looking beyond your own industry can fuel innovation Johanna also shares her approach to fostering a culture of experimentation, making quick decisions, and learning from failure—key ingredients for staying ahead in today’s fast-moving landscape. Plus, we take a deep dive into Tre’s major investment in 3Arena and why Johanna sees it as a powerful strategy for both customer connection and internal pride. And don’t miss her insights on why every marketing strategy should balance structured planning with bold, unexpected wild cards. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
What TikTok’s US Ban Means for Brands and Marketers 11:42

13 weeks前11:42

11:42

In this week’s episode of Influencer Marketing Talks , we’re tackling one of the biggest disruptions in the social media world: TikTok’s potential ban in the US. What does this mean for brands, creators, and the future of marketing strategies? Tune in as we break down the latest updates, explore key takeaways, and share concrete advice on how to future-proof your social media strategy in today’s ever-evolving digital landscape! Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
UGC Done Right: How Wolt is Scaling Across Markets 16:37

14 weeks前16:37

16:37

Welcome to a new season of Influencer Marketing Talks! In this first episode, we speak with Dilnaz Gemici, Regional Content Manager at Wolt, about how the company integrates both traditional influencer marketing and user-generated content (UGC) to drive growth in multiple markets. Dilnaz shares her practical advice for brands starting out with UGC, discusses the key elements for running effective campaigns, and outlines Wolt’s plans to expand their UGC efforts to 13 markets in 2025. Tune in for a thoughtful discussion on how brands can use UGC and influencer marketing to scale effectively. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
10 Years of Cure Media: Lessons and the Future of Influencer Marketing 19:29

19 weeks前19:29

19:29

In this episode, we’re joined by Sam Foroozesh, CEO and co-founder of Cure Media, to reflect on a decade of shaping the influencer marketing industry. Sam takes us through the evolution of the field, from the early days of blogs and discount codes to today’s influencer entrepreneurs, while sharing key milestones from Cure Media’s 10-year journey. We also explore future trends, industry challenges, and insights to help you make impactful decisions in the years ahead. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
The Beauty Playbook: Influencer Strategies for 2025 18:19

21 weeks前18:19

18:19

In this episode, we’re joined by Julia Arheden, a beauty enthusiast and influencer marketing expert. With extensive knowledge in shaping strategies for top-tier beauty brands like Sephora, Julia brings her expertise to the table as we explore the future of beauty (influencer) marketing. From finding the perfect balance in influencer tiers to tackling the challenge of short-term trends vs. long-term impact, this conversation is packed with insights every beauty brand needs to hear. Hosted on Acast. See acast.com/privacy for more information.…

Influencer Marketing Talks

1
Turning Marketing Insights into Action with Mikael Lenneryd, CMO at Apoteket 22:41

23 weeks前22:41

22:41

In this episode, we’re joined by Mikael Lenneryd, CMO at Apoteket, one of Sweden’s leading pharmacy brands on how they turn data and consumer insights into actionable marketing strategies. Mikael shares how Apoteket balances the needs of a diverse customer base, from traditional pharmacy users to the modern consumers. Plus, Mikael discusses the challenges and opportunities marketers will face in 2025, offering practical advice for staying ahead in a rapidly evolving industry. Tune in for valuable strategies to transform insights into impactful action! Hosted on Acast. See acast.com/privacy for more information.…

聞く価値のあるポッドキャスト

1
How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50