About Jon Sneider: Jon Sneider is the founder and president of Wild Gravity, a multi-award-winning creative production agency disrupting the advertising industry. A veteran marketing executive, Sneider has led global campaigns for brands like L.L.Bean, Windows, and Redfin, where he experienced firsthand the inefficiencies of traditional agencies. Determined to create a faster, more cost-effective approach, he built Wild Gravity to streamline creative services, production, post-production, and CGI under one roof. His upcoming book, Hacking Advertising , provides a blueprint for brands to bypass the outdated agency model and produce world-class ads without unnecessary costs and delays. Today, Sneider and his team work with industry giants like Amazon, Microsoft, Hasbro, and the NBA, proving that great advertising doesn’t have to be slow, expensive, or complicated. In this episode, Ted and Jon Sneider discuss: Evolution of advertising models and the inefficiencies of traditional agencies Role of creative production agencies in delivering faster, more cost-effective ad campaigns Importance of five key advertising metrics in measuring campaign success Strategies for businesses of all sizes to streamline ad creation without sacrificing quality Key Takeaways: Many traditional advertising agencies operate inefficiently by outsourcing production, leading to long timelines and high costs, whereas companies like Wild Gravity consolidate all services under one roof to speed up the process and lower expenses. The most successful advertisements score highly across the "Five Magic Metrics"—breakthrough, brand/product recall, message recall, likability, and purchase intent—ensuring they are not just memorable but also drive actual business results. Large enterprises like Microsoft are increasingly moving away from legacy agency models in favor of more agile creative production studios that can deliver high-quality content in weeks rather than months. Businesses looking to optimize their advertising strategy should consider building an internal creative team, eliminating unnecessary agency services like strategy and focus group testing, and shifting toward a direct-to-production approach for faster and more effective content creation. "Instead of focus group testing, the best focus group is the market—you can see how the market responds. " — Jon Sneider Connect with Jon Sneider: Website: https://www.wildgravity.net/ Book: Hacking Advertising: https://hackingadvertising.com/ LinkedIn: https://www.linkedin.com/in/sneider/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Jeremy Corray: Jeremy is an Emmy and Golden Gavel-winning producer who has been creating commercials and digital video content strategies for over 20 years for Fortune 500 companies and law firms across the country. As a digital content creator, he has extensive experience in producing branded entertainment, digital distribution, community management, and consumer licensing. Currently serving as Executive Vice President at Coolfire Studios, he leads campaigns that drive targeted audiences to interact with branded content in meaningful ways—boosting traffic and accelerating conversions. In this episode, Ted and Jeremy Corray discuss: Content marketing as a powerful tool for audience engagement Authenticity and personality as key factors in branding Video storytelling as a way to build trust and credibility Evolving strategies for standing out in competitive industries Key Takeaways: Creative, personality-driven content can make businesses more relatable by using engaging formats like casual discussions, food shows, or storytelling-based video series to break through traditional marketing noise and build stronger audience connections. A well-executed content strategy can establish authority and open unexpected opportunities, where niche content can evolve into larger speaking engagements, media features, and brand recognition that extends far beyond initial expectations. Many businesses rely too heavily on traditional ads without creating genuine engagement, but blending education, entertainment, and personal storytelling into marketing strategies helps connect with audiences on a deeper level. Investing in high-quality video content is crucial for standing out in increasingly competitive industries, especially as larger or out-of-market firms enter new spaces, making creative and high-production storytelling a key advantage. "So how do you get attention in a world where no one wakes up and says, 'I can't wait to watch any lawyer commercials. Where are they at? Give them to me, right? I want them, right?' You've got to build a little bit of trust, build a little credibility before you start talking. " — Jeremy Corray Connect with Jeremy Corray: Website: https://coolfire.com/lawstars/ Email: jcorray@coolfire.com LinkedIn: https://www.linkedin.com/in/jeremy-corray-027b8027/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Carl Downey: Carl Downey is a Fractional Chief Marketing Officer (CMO) and founder of Complete Law Marketing (CLM), specializing in legal marketing. With over 20 years of experience, he helps law firms optimize marketing strategies, improve lead generation, and drive revenue growth. His expertise spans digital and traditional advertising, including SEO, PPC, social media, TV, radio, and billboards. By partnering with CLM, firms gain a seasoned strategist who ensures marketing investments are effective and measurable, allowing lawyers to focus on their practice while he handles the complexities of advertising and agency management. In this episode, Ted and Carl Downey discuss: The value of a fractional CMO for law firms Managing and optimizing marketing agencies Effective digital and traditional legal marketing strategies Using data and KPIs to drive better marketing decisions Key Takeaways: Many law firms struggle to measure their marketing effectiveness, but by extracting data from CRMs and analyzing it in a structured way, they can identify which channels are generating valuable cases and which are draining their budgets. Establishing a strong niche and refining brand messaging, like positioning a firm around child welfare law, not only increases credibility and visibility but also attracts higher-value clients willing to pay premium rates. While often overlooked in legal marketing, social media has proven to be a powerful client acquisition tool, with some firms generating 20-30% of their cases purely through Instagram and other platforms. With so many marketing agencies overpromising and underdelivering, law firms must take a proactive approach by vetting potential partners, demanding client references, and continuously monitoring performance to ensure accountability. "Most law firms are doing the spray-and-pray approach of marketing—they see something that they heard was working for somebody else, try it, spend money on it… and often find success, but don’t know why. Since they don’t know why, they can’t strategically place more marketing dollars in a particular category. " — Carl Downey Connect with Carl Downey: Website: http://www.completelawmarketing.com/ Email: carl@completelawmarketing.com LinkedIn: https://www.linkedin.com/in/carldowney/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Andrew Orlander: Andrew Orlander is one of the founding partners at Razor Rank, a full service digital marketing agency. He is a frequent speaker at MTMP and PILMMA conferences. He has extensive knowledge in technical SEO and Google Ads advertising for law firms. In this episode, Ted and Andrew Orlander discuss: The importance of attribution in digital marketing Optimizing Google Ads for law firms The role of AI in PPC performance Challenges in legal marketing data integration Key Takeaways: Most law firms unknowingly waste a significant portion of their Google Ads budget because they rely on basic conversion tracking that treats all phone calls, form submissions, and chats as valuable leads, even though many do not turn into signed cases. Full Circle Attribution is a system that allows law firms to send real-time case outcome data back to Google, enabling the platform’s AI to refine targeting and deliver higher-quality leads at a lower cost. One law firm using Full Circle Attribution was able to scale its Google Ads spend from $80,000 to $890,000 per month while simultaneously reducing its cost per acquisition by nearly 50%, proving that better data leads to better ad performance. Despite the massive benefits of optimizing for cost per acquisition instead of cost per lead, only about 1% of law firms are implementing this approach correctly, meaning most firms are missing out on substantial growth and cost savings. "Google is just trying to do the best they can based on the information you're giving them. If you know how to give them the right information, you will be shocked at how well you can do. " — Andrew Orlander Connect with Andrew Orlander: Website: https://razorrank.com/ Email: info@razorrank.com LinkedIn: https://www.linkedin.com/in/andrew-orlander-6b66b05/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Shamil Shamilov: Shamil Shamilov is the founder of dNovo Group, a digital marketing agency specializing in online marketing solutions for law firms, medical clinics, home improvement companies, and other service businesses in North America. With 13 years of digital marketing under his belt, Shamil understands that every industry and business requires an individual approach. As such, he works closely with his clients to understand the intricacies of their businesses and provide them with a personalized digital marketing strategy that includes SEO, PPC, web design, content, and much more. In this episode, Ted and Shamil Shamilov discuss: Challenges businesses face in converting leads into paying clients Strategies for optimizing websites for performance and SEO Transparency and trust in client-agency relationships The evolving role of AI and automation in digital marketing Key Takeaways: Businesses often lose potential clients not because of poor marketing but due to weak intake and follow-up processes, making it crucial to respond quickly and persistently across multiple channels. Pre-built website templates may seem convenient, but they often slow down site performance and hurt SEO rankings, which is why custom-built WordPress sites with clean code are a far superior long-term solution. Locking clients into long-term contracts may provide short-term security, but operating on a month-to-month model forces marketing agencies to consistently deliver results and build trust through accountability. Many businesses underestimate the power of online reputation management, but proactively collecting positive reviews and addressing negative ones can significantly improve credibility and lead generation success. "It's not about being perfect; it's about continuously doing it right, like a routine. Persistence beats resistance. " — Shamil Shamilov Connect with Shamil Shamilov: Website: https://dnovogroup.com/ Email: shamil@dnovogroup.com LinkedIn: https://www.linkedin.com/company/dnovo-group-digital-marketing-seo-agency/ & https://www.linkedin.com/in/shamil-shamilov/ Facebook: https://www.facebook.com/dNOVOGroup/ Instagram: https://www.instagram.com/dnovogroup/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Charley Mann: Charley Mann is the host of "They Don't Teach This in Law School" and founder of Law Firm Alchemy, providing resources and coaching for law firm growth. Charley has extensive experience in the legal industry, guiding law firm owners to optimize their practices and achieve success. He emphasizes networking, providing value, and maintaining strong client relationships, focusing on both business operations and personal growth. Known for his approachable demeanor and deep industry knowledge, Charley values integrity, transparency, and genuine connections. In this episode, Ted and Charley Mann discuss: How law firm owners can scale their business while avoiding common pitfalls Why shifting from lawyer to entrepreneur is essential for success The key business skills every law firm owner must master The biggest challenges law firm owners face and how to overcome them Key Takeaways: Law firm owners who spend most of their time on legal work should gradually shift to spend at least half their time on business development, as this transition is key to scaling beyond a solo or small firm. Focusing too much on weekly revenue fluctuations can create unnecessary stress and short-term decision-making, so law firm owners should shift to tracking monthly and quarterly financial trends for a clearer growth strategy. Many law firms struggle with financial instability because they only track cash flow and not total case value, but monitoring both allows for better hiring, budgeting, and long-term planning. Hiring entry-level support staff can free up time, but true business leverage comes from bringing in experienced paralegals or associate attorneys who can handle nearly all legal production work, allowing the owner to focus on strategy. “A lot of times, they feel like, ‘Oh, I've got this great family atmosphere in the firm.’ But it's not a family—it's a business, and we’ve got to help them change that mindset. " — Charley Mann Connect with Charley Mann: Website: https://www.lawfirmalchemy.com/ Email: charley@lawfirmalchemy.com Show: They Don't Teach This in Law School: https://podcasts.apple.com/us/podcast/they-dont-teach-this-in-law-school/id1640557971 LinkedIn: https://www.linkedin.com/in/charleymann/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Chad Kerby: Chad Kerby is the author of Speak and Get What You Want and host of the podcast by the same name. A seasoned speaker and communication expert, Chad has traveled the globe inspiring business leaders and entrepreneurs to harness the power of effective communication to drive action and achieve their goals. With a career that’s taken him to stages alongside world-renowned figures like former presidents, Dave Ramsey, Ryan Deiss, Simon Sinek, and more, Chad is passionate about teaching others how to communicate with clarity, influence, and purpose. When he’s not speaking or coaching, Chad is devoted to his greatest adventure—his family. He’s married to the love of his life, Cassie and together they have nine amazing children. In this episode, Ted and Chad Kerby discuss: Effective communication in business and leadership Common communication mistakes that hinder success Strategies for engaging an audience and delivering a powerful message How clear messaging can drive business growth and personal success Key Takeaways: Many professionals fall into the "credential trap," where they feel the need to list their accomplishments upfront to gain credibility, but this often backfires because audiences care more about how a speaker can solve their problems than about their background. Overloading people with excessive details, also known as the "too much information trap," can cause audiences to disengage because people naturally resist thinking too hard, making it essential to simplify messages and focus on what truly matters to them. The most effective communicators prioritize their audience’s needs and interests over their own, structuring their message in a way that immediately captures attention and creates a connection before establishing their own credibility later. Business leaders struggling with retention often fail to link company initiatives to team benefits. Shifting focus to highlight employee wins instead of corporate goals can significantly boost engagement and loyalty. "The ability to speak is not an art. It’s a science, and you can learn it, and you can become good at it and be effective at speaking. " — Chad Kerby Connect with Chad Kerby: Website: http://speakandgetwhatyouwant.com/ Email: chad@sagwyw.com Book: Speak and Get What You Want: https://www.amazon.com/Speak-Get-What-You-Want/dp/B0D4S5DTFP Show: Speak And Get What You Want: https://podcasts.apple.com/us/podcast/speak-and-get-what-you-want/id1754434603 LinkedIn: https://www.linkedin.com/in/chadkerby/ Instagram: https://www.instagram.com/speakandgetwhatyouwant/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About RJon Robins: RJon Robins is a trailblazing entrepreneur, attorney, and bestselling author who has transformed the lives of thousands of business owners by helping them break the seven-figure barrier. He is the founder of How to Manage a Small Law Firm , a company that has propelled over 600 law firms to achieve remarkable operational and financial success. RJon’s journey from financial hardship to building multiple eight-figure businesses exemplifies his commitment to sustainable growth and empowering others. Known for his unique approach to business and his ability to turn adversity into strength, RJon’s work continues to inspire entrepreneurs to embrace clarity and take bold action. In this episode, Ted and RJon Robins discuss: Scaling small law firms effectively Aligning business goals with core values Achieving growth by reducing workload Optimizing key functions like marketing, sales, and staffing Key Takeaways: Law firm owners can double or even surpass their revenue by delegating essential tasks to specialized hires, such as non-attorney salespeople, who can focus full-time on converting leads and nurturing client relationships. Establishing and promoting clear core values ensures alignment with the right clients and staff while minimizing wasted effort on mismatched prospects and unproductive team members. Delegating tasks in areas where the owner excels allows for effective training and monitoring of new hires, enabling the business to scale with confidence while maintaining quality. Structured processes for marketing, sales, staffing, and financial controls create a foundation for sustainable growth, empowering owners to focus on strategy rather than being consumed by daily operations. "Most law firm owners could make a lot more money if they would be willing to work less. " — RJon Robins Connect with RJon Robins: Website: https://howtomanageasmalllawfirm.com/ & https://profitfirstforlawyers.com/ Email: rjon@howtomanage.com Book: https://www.amazon.com/stores/author/B0CCSYNQD9 YouTube: https://www.youtube.com/user/HTMASLF/videos Facebook: https://www.facebook.com/HowToManageASmallLawFirm Instagram: https://www.instagram.com/howtomanageasmalllawfirm/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Wes Lungwitz: Wes Lungwitz is the Managing Partner and Co-Founder at Civille, a digital tech company for law firms. He has worked in the digital space for over a decade, specializing in SEO and content marketing. In this episode, Ted and Wes Lungwitz discuss: The role of ultra-fast, mobile-first websites in driving lead conversions Leveraging SEO, content marketing, and local search tools to increase visibility The transformative impact of CRM integration on lead management Adapting to AI and evolving trends in digital advertising for law firms Key Takeaways: Proprietary website optimization with a mobile-first design and streamlined WordPress framework ensures fast load times, green Google PageSpeed Insights scores, and better search rankings. SEO strategies leverage in-depth keyword research and legal-specific content written by professionals like paralegals to meet compliance needs and ensure accuracy beyond what AI-generated content can provide. CRM integration bridges gaps in lead management by seamlessly connecting website-generated leads with case management systems, streamlining client acquisition and tracking. Active Google Business Profile optimization, including responding to reviews, posting updates, and refining services, helps firms rank higher locally and engage with potential clients effectively. "With the emergence of AI content, outsourcing content, and everything else, we just feel like, in the legal space—and I'm sure attorneys feel this way too—you shouldn't just have AI or anybody else writing your content, because there's a lot on the line, and it has to be correct. " — Wes Lungwitz Connect with Wes Lungwitz: Website: https://getciville.com/ Email: wes@getciville.com Instagram: https://www.instagram.com/getciville TikTok: https://www.tiktok.com/@getciville Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Alex Melen: Alex Melen is an award-winning entrepreneur, keynote speaker, best-selling author, and early digital pioneer. He is the co-founder of SmartSites, a digital marketing agency that has grown from a handful of digital visionaries to a team of over four hundred full-time employees, spanning six offices worldwide. SmartSites has been featured in AdWeek and the Inc. 5000 for numerous consecutive years as one of the fastest-growing digital agencies. SmartSites continues to be America’s top-rated digital marketing agency with a data-driven and customer-centric approach applicable to every industry. Alex is a sought-after thought leader in the digital space, keynoting almost one hundred conferences in the span of the last three decades. He has also been featured in dozens of publications including Business Week’s Top 25 Entrepreneurs, Forbes, Bloomberg, NPR, and more. In this episode, Ted and Alex Melen discuss: Adapting to rapid changes in digital marketing Effective strategies for scaling businesses Decline in consumer brand loyalty post-COVID Importance of agility in marketing and technology Key Takeaways: Despite increasing costs and decreasing conversion rates, paid search on platforms like Google remains the most effective way to capture in-market demand, particularly for SMBs. E-commerce businesses can scale more effectively than service-oriented companies because they are not constrained by operational limits like staffing or time. Google’s move to eliminate credit card payments for ads and require credit lines or ACH disproportionately impacts small businesses, potentially forcing some out of digital advertising. The erosion of brand loyalty, coupled with the growing competitiveness of markets, demands that businesses focus on maximizing customer lifetime value rather than short-term transactional profits. "Every market has become so competitive that if you’re not on your A-game, you’re just going to go out of business very quickly. More quickly than ever before. " — Alex Melen Connect with Alex Melen: Website: https://www.alexmelen.com/ & https://www.smartsites.com/ Email: alex@smartsites.com LinkedIn: https://www.linkedin.com/in/alexmelen/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Harlan Schillinger: Harlan Schillinger, widely regarded as the Grandfather of Legal Advertising, has over 46 years of experience in legal marketing, intake, and conversion. He was the first to produce and market television advertising for the legal community, with commercials airing nationwide starting in 1978. Harlan has consulted with more than 140 law firms across 98 markets in North America, emphasizing accountability and high-value case acquisition. He is a co-founder of Lead Docket, software designed to enhance intake and conversion, boosting law firms' profitability without additional advertising spend. Passionate about community and philanthropy, Harlan co-chairs fundraising efforts with Hamsters USA®, raising over $4.2 million for the Children's Care Hospital in South Dakota. In this episode, Ted and Harlan Schillinger discuss: Evolution of legal marketing from traditional TV to digital strategies Differentiation tactics for law firms in competitive markets The critical role of CRM tools in improving client intake The relevance of TV advertising in a digital world Key Takeaways: Inefficient client intake processes are the biggest weakness in law firms, and tools like Lead Docket can increase case conversion by up to 30% without additional ad spend. Effective advertising relies on understanding how your target audience consumes information and crafting strategies that meet them where they are, whether through digital platforms, OTT, or traditional TV. Differentiation in legal advertising comes from authenticity, storytelling, and showcasing credibility, often through testimonials and clear messaging that resonates with clients in their most vulnerable moments. While Super Bowl ads may offer prestige, their high cost and fleeting impact make them a poor choice for most law firms aiming for measurable results, compared to focused multi-channel strategies. "The number one rule in advertising is: you get what you ask for. The number two rule in advertising is: find out how the person you're trying to reach is consuming information and give them more of it. " — Harlan Schillinger Connect with Harlan Schillinger: Website: https://www.harlanschillinger.com/ Email: harlanschillinger@gmail.com LinkedIn: https://www.linkedin.com/in/harer54215/ Facebook: https://www.facebook.com/Harlan.Schillinger.Legal.Marketing.Expert Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Sam Bretzmann: Sam Bretzmann is an SEO consultant with six years of experience running BretzMedia, specializing in helping attorneys and law firms grow leads and traffic. Combining his background in technology and non-profit work, Sam uses AI, voice search, proprietary link-building strategies, and high-quality content to achieve results like a 144% traffic increase in three months. Beyond SEO, he has co-founded a non-profit supporting street children in Nairobi, traveled to over 27 countries, and hiked Kilimanjaro, embodying a passion for both digital and real-world impact. In this episode, Ted and Sam Bretzmann discuss: Importance of SEO strategies for local businesses Role of AI advancements in reshaping search behavior and SEO Challenges and timelines in achieving effective SEO results The evolution of SEO practices over the years Key Takeaways: To succeed in local SEO, businesses need to focus on optimizing their Google Business Profiles, creating detailed service and location pages, and earning strong reviews and citations on industry-specific platforms like Justia and Yelp. With more people using conversational search through tools like ChatGPT, businesses should rethink their content to match how people naturally ask questions online. A good SEO agency should provide clear updates on their work, track keyword rankings and organic traffic, and show how these efforts are turning into leads for the business. SEO takes time to show results, often six months to a year, and progress depends on competition, the business’s starting point, and consistent effort in key areas like content and links. "Right now, there's still a pretty clear distinction between a ChatGPT tool and a Google search. However, as Google and Bing begin to layer AI overviews into normal search results, my assumption is that we’re going to start talking to Google more conversationally." — Sam Bretzmann Connect with Sam Bretzmann: Website: https://www.sambretzmann.com/ Email: sam@bretzmedia.com YouTube: https://www.youtube.com/@sambretzmannmarketing LinkedIn: https://www.linkedin.com/in/sam-bretzmann/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Jaime Ellithorpe: Jaime Ellithorpe is a business growth consultant, international best-selling author, speaker, and the founder of 540 Strategies, a marketing consulting firm that equips entrepreneurs and business professionals with marketing strategies, lead gen and appointment-setting systems, and self-empowerment tools to make growing a business effortless. In this episode, Ted and Jaime Ellithorpe discuss: Using LinkedIn as a tool for lead generation Developing relationship-focused marketing strategies Supporting small businesses and service-based entrepreneurs Integrating AI with human-centered networking efforts Key Takeaways: A relationship-first approach on LinkedIn, avoiding quick pitches, allows businesses to recreate in-person networking online and build trust over time, which is crucial for nurturing potential leads into clients. Effective LinkedIn strategies include sourcing the right audience, establishing connections tailored to the user’s business needs, and facilitating ongoing communication to ensure opportunities develop organically. The success of a LinkedIn lead generation strategy is evidenced by clients expanding their business operations, such as hiring additional staff to manage the influx of leads and referrals. Combining AI technology with human oversight ensures authenticity in outreach, maintaining meaningful interactions while leveraging technology to scale networking efforts. "We use technology to find the right people, but we're still focused on creating real relationships, not faking them with bots and technology or removing the human element from those connections. " — Jaime Ellithorpe Connect with Jaime Ellithorpe: Website: https://jaimeellithorpe.com/ LinkedIn: https://www.linkedin.com/in/jaime-ellithorpe-business-marketing-leadgen-consultant/ Facebook: https://www.facebook.com/540Strategies1 Instagram: https://instagram.com/540strategies/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Kyle Hebenstreit: Kyle Hebenstreit serves as the CEO of PMP Marketing Group (Practice Made Perfect), a full-service legal marketing agency dedicated to helping law firms grow and attract more clients through innovative website and advertising strategies. Prior to joining PMP, Kyle was part of Deloitte Consulting’s Strategy & Analytics practice, where he collaborated with established companies to drive operational transformation and capitalize on digital growth opportunities. Before Deloitte, Kyle worked in the media and entertainment industry at Skydance Media, where he supported creative development for the feature film department and ultimately became Chief of Staff to the CEO. During his tenure, Skydance expanded into television, gaming, and fashion, producing several major motion pictures. Kyle holds a BS from the University of Southern California and an MBA from Indiana University’s Kelley School of Business. In this episode, Ted and Kyle Hebenstreit discuss: Strategic considerations for law firms in a competitive market The role of paid, owned, and organic media in marketing strategies Impact of institutional capital and market dynamics on legal advertising Evolving trends in digital platforms and their implications for brand visibility Key Takeaways: Increasing competition among law firms is driving up advertising costs, requiring firms to operate more strategically to secure cases. Social media platforms like TikTok and Instagram offer unique opportunities for firms to build brand awareness and foster engagement despite their resource demands. AI tools are augmenting content creation processes, but human oversight remains crucial to meet legal nuances and client expectations. Budget allocations for law firm marketing should vary based on growth ambitions, with new firms prioritizing brand building and established firms focusing on performance-driven leads. "Social media is not necessarily novel or new. I think how you use social media from a paid advertising standpoint is important. Additionally, how you use it from an earned—or owned—media standpoint, or an organic posting standpoint, is also an area of opportunity for folks. " — Kyle Hebenstreit Connect with Kyle Hebenstreit: Website: https://pmpmg.com/ Email: khebenstreit@pmpmg.com LinkedIn: https://www.linkedin.com/in/hhebenstreit/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…

About Jason Barnard: Jason Barnard is an entrepreneur, author, keynote speaker, and CEO of Kalicube, a groundbreaking digital marketing agency based in France. Specializing in Online Brand Management, he excels in reshaping and influencing how Google and AI perceive individuals and companies. With over a decade of experience, Jason has been successfully manipulating Google’s focus since its inception, helping leaders move from being just one of many to The One. His approach isn’t simply optimization, but a strategic manipulation of digital perceptions that empowers clients to take control of their virtual personal brand in a world increasingly shaped by AI. In this episode, Ted and Jason Barnard discuss: Importance of personal brand management in the digital era The role of Google's perception in shaping online reputations Strategies for dominating name-based search results The integration of AI with search engines and its implications for personal branding Key Takeaways: For individuals with common names like "Bob Smith," incorporating unique branding elements, such as adding a middle initial or subtle rebranding, can effectively differentiate their identity and improve their visibility on Google search results. Rather than relying on traditional methods of flooding the internet with new content, Jason’s approach involves amplifying and repositioning existing content to reshape Google’s perception, often achieving significant results within a three-month timeframe. The information displayed in Google’s Knowledge Panel, including images and descriptions, is entirely algorithm-driven and cannot be directly edited, requiring strategic efforts to guide the algorithm toward showcasing accurate and authoritative content. A unified strategy leveraging shared data sources and user expectations ensures consistent and effective results across platforms like Google, ChatGPT, and Bing Copilot, avoiding the inefficiency of creating multiple distinct approaches. "You need one strategy to cover all these machines (Google, ChatGPT, and AI systems). They're using the same data, serving the same audience, relying on the same technology... no need for multiple strategies. One fits all—one strategy to rule them all. " — Jason Barnard Connect with Jason Barnard: Website: https://kalicube.com & https://jasonbarnard.com/ Guides to help you manage your brand online: https://kalicube.com/guides/ Email: jason@kalicube.com LinkedIn: https://www.linkedin.com/in/jasonmbarnard/ Traffic to Leads Information and links JuvoLeads.com contact page: https://juvoleads.com/contact/ JuvoLeads website: https://juvoleads.com/ Connect with show host Ted DeBettencort: ted@juvoleads.com Ideas or guests for the show: ted@juvoleads.com Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.…