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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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コンテンツは The Crate によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Crate またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A gaming podcast.
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156 つのエピソード
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コンテンツは The Crate によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、The Crate またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A gaming podcast.
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156 つのエピソード
すべてのエピソード
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The Crate and Crowbar

The distant troglodyte descendants of Jamie and Marsh relive memories of the before-times and the joyous videogames that were once played, namely: 1000xResist, Type Help and Pathologic 3: Quarantine. Pathologic 3: Quarantine is the demo for a larger forthcoming game, and is harrowing in about every way it can be. 1000xResist is a brilliant game about many things, including generational trauma and big pigeons. Contains mild jumping. This is a good video deep dive into the game. Type Help is an information game with a killer discovery mechanic and a wicked mystery. Bloody devil! Tom Francis, who has the best sheets, and now an IGF Award for Excellence in Design, did a video review of Type Help, here . You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us via the Questions sub-channel on our Discord or email it to questions@crateandcrowbar.com . You can also listen to it on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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1 Episode 443: It’s Totally OK to Kill a Lizardman 1:38:50
1:38:50
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Tom S joins Marsh to be baffled by BAFTA noms, enjoy the chaotic departure from military fiction in Black Ops 6, put on a purple frenzied bone hat in Monster Hunter, and bolster our collection of severed tongues in Avowed like the nimdoots we are. The BAFTA website has been designed by maniacs. You can just put things in a list! In a text list! There wasn’t a problem to solve there! Why am I expanding subcategories and scrolling horizontally just to see six fucking names, you FIENDS? Tactical Breach Wizards deserves to win all the categories, but was only nominated for Best Game Design. Black Ops 6 is the silliest Call of Duty yet, and, not coincidentally, also the best. Monster Hunter is a series I will never understand, but I will admit that it looks cool to wallop the big lizards in Monster Hunter Wilds. Fungal fantasy RPG Avowed is a 7/10 (extremely complimentary). You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us via the Questions sub-channel on our Discord or email it to questions@crateandcrowbar.com . You can also listen to it on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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Jamie and Marsh wallop their way through a sea of fascists in Indiana Jones and the Great Circle and enjoy the peaches, pots and permadeath of Shiren the Wanderer 6. Indiana Jones and the Great Circle is made by Machine Games, also known for the Wolfenstein reboot, its sequels and some brilliant level packs for Quake and Quake 2. Quinns Quest is a cool Youtube channel about TTRPGs Shiren the Wanderer 6: The Mystery Dungeon of Serpentcoil Island. You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us via the Questions sub-channel on our Discord or email it to questions@crateandcrowbar.com . You can also listen to it on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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1 Episode 441: Spaff Doubly With A Vengeance 1:34:57
1:34:57
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Chris, Jamie, and friend of pod Paul Canavan squat doon in a cundie with a bottle of buckie and some (probably vegan) haggis tae blether aboot Scottish games and games that aren’t Scottish. We talk the excellent thrills, chills, and repeated drops off of oil rigs of fab walking sim Still Wakes The Deep, the hand crafted psychedelia of indie curio Judero, as well as the addictive properties of Xenotilt, the visceral Clinton jump scares of CODBLOPS6 and the ugly, bonkers world of Straftat (Straftat! Straftat!). Still Wakes The Deep Judero and its charming making of video . Straftat Xenotilt Call Of Duty: Black Ops 6 Music for today’s episode: Fiddles McGinty by Kevin MacLeod, licensed under a Creative Commons Attribution license ( https://creativecommons.org/licenses/… ) Source: http://incompetech.com/music/royalty-… Artist: http://incompetech.com/ Back Gold Teeth , look at Pale Tides , and buy Chris’ books here . You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us via the Questions sub-channel on our Discord or email it to questions@crateandcrowbar.com . You can also listen to this episode on on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is (usually) by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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1 Episode 440: Arcane Mark Versus Evil Greg 1:55:31
1:55:31
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Chris, Senior Tom and Marsh convene to talk Metal Gear Rising Revengeance, Diablo 4, Rise Of The Golden Idol, Xenotilt, Destiny 2 and then Chris talks about Dragon Age: Veilguard non-stop for about 45 minutes and it’s kind of incredible. Metal Gear Rising: Revengeance is a game about cutting robots into many bits, or just two bits. Diablo 4 is a game about killing many things and number go up, but at what cost. Xenotilt is a pinball game that Jamie is now completely addicted to, thanks Chris. Rise Of The Golden Idol might be a tad disappointing. Dragon Age: Veilguard is a game about the Arcane Mark/Evil Greg dichotomy. Back Gold Teeth , Pale Tides , and buy Chris’ books here . You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us via the Questions sub-channel on our Discord or email it to questions@crateandcrowbar.com . You can also listen to this episode on on YouTube, and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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In which Tom Senior, Marsh Davies and Jamie Brittain convene on a perfectly normal and entirely non-epoch defining night in early November 2024 to discuss God Of War: Ragnarök at length, as well as providing various witterings about trailers good, names bad, books read and John Wayne movies for some reason. At one point Jamie gleefully imagines Kratos pulling the arms of a sacred deity. A good time is more or less had by all. God Of War: Ragnarök Monster Hunter Wild Caravan SandWitch Jamie is reading The Great When by Alan Moore, Educated by Tara Westover and In The Days Of Rain by Rebecca Stott Tom is reading Never Let Me Go by Kazuo Ishiguro, Blame! by Tsutomu Nihei, Akira by Katsuhiro Otomo Marsh is reading Maclom Gaskill’s The Ruin Of All Witches. Back Gold Teeth , Pale Tides , and buy Chris’ books here . You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us via the Questions sub-channel on our Discord or email it to questions@crateandcrowbar.com . You can also listen to it on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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Tom S, Jamie and Marsh gather, like a drift of dead leaves, to discuss some seasonally spooky games: Alan Wake 2 and Mouthwashing. Also mentioned: Arco and Grunn. Painshill Park . The crystal grotto is closed on Mondays. Alan Wake 2 Remember Quantum Break ? My sympathies. Garth Marenghi is a better writer than Alan Wake, and he’s meant to be awful. Mouthwashing Arco Grunn Youtuber Lazy Game Reviews talks about The Sims You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us via the Questions sub-channel on our Discord or email it to questions@crateandcrowbar.com . You can also listen to it on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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The Crate and Crowbar

Marsh, Jamie and Chris convene to navigate the bouncy balls of Peglin, the less bouncy but surprisingly solid shooty-bangs of Warhammer 40K Space Marine 2, before failing to enjoy UFO 50 as much as they probably should. Games Discussed: Peglin Warhammer 40K: Space Marine 2 UFO 50 Back Gold Teeth here! You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us at questions@crateandcrowbar.com , or look for the newly added questions forum on our discord. You can also listen to it on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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1 Bonus Episode: Gold Teeth, Strange Stories and TTRPGs 1:15:51
1:15:51
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Jamie kindly permits Marsh to talk about Gold Teeth, the tabletop roleplaying game he’s Kickstarting, which is just an excuse to ramble at length about roleplaying games more broadly with excellent chums Jim Rossignol and Chris Lackey. Gold Teeth ! It’s a game of piracy and occult horror! Strange Studies of Strange Stories – an excellent podcast that deftly unpicks literary tales of the sinister, supernatural or simply weird. Well worth a sub . Patton Oswalt thinks so! Strange Stories is also soon to be a roleplaying game. Free League’s Alien RPG Mothership (and I don’t think it’s too spoilery to say that the time-loop module is Time After Time ) Call of Cthulhu Marvel Superheroes Gamma World Star Frontiers Broken Compass is the game which inspires the matching-dice mechanism of Strange Stories Daggerheart is the system developed to replace D&D for Critical Role Thistle & Hearth – a dice-less game Starforged – a GM-less game with extremely elaborate world generation The Quiet Year is a map game in which the Frost Shepherds are coming. The Burning Wheel , Mouseguard and Miseries & Misfortunes are all games by Luke Crane. You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us at questions@crateandcrowbar.com or tweet us @crateandcrowbar . You can also listen to it on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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Chris, Jamie and Marsh return to explain where the hell they’ve been, before launching into discussions of effervescent pie-em-up comedy game Thank Goodness You’re Here, following that with some entirely unbiased discussion of glorious turn based tactics game Tactical Breach Wizards. We also discuss cosmetic etiquette in the grimdark future hellwarscape of Warhammer: Space Marine 2, as well as briefly wandering betwixt the fireboys, electro-crocs and Spidermans of Shunt: Hoedown Hunt Showdown. Sign up to notified when Marsh and Jim’s kickstarter goes live And read more about it and see some of Marsh’s delicious art in their newsletter : Chris’s book for the Black Library ‘Darkoath’ Games Discussed Thank Goodness You’re Here Tactical Breach Wizards Games Mentioned Warhammer: Space Marine 2 Deus Ex: Human Revolution Deus Ex: Mankind Divided Hunt: Showdown You can hang out with us and our community on our Discord channel . If you have a question for a future episode, send it to us at questions@crateandcrowbar.com . You can also listen to it on YouTube , and subscribe to our YouTube channel , if you like. The Crate and Crowbar is kindly funded by our Patreon backers. If you’d like to know more about supporting our podcast and its spinoffs, click here . Our intro music is by The Mandibles from their track Clambake . Many of the band members now tour as Count Bobo And The Bullion.…
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