Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The FEW is a weekly college football podcast where co-hosts Ryan Kerley and Jackson Strickland analyze the game with predictions, reviews, and debates. As current students at the University of Georgia, we want to give viewers a unique perspective on college football, with an emphasis on UGA and SEC. Follow us on Instagram @thefewpodcast! Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
The FEW is a weekly college football podcast where co-hosts Ryan Kerley and Jackson Strickland analyze the game with predictions, reviews, and debates. As current students at the University of Georgia, we want to give viewers a unique perspective on college football, with an emphasis on UGA and SEC. Follow us on Instagram @thefewpodcast! Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
The FEW is back. Football is back. Ryan and Jackson kickoff the 2020 season of The FEW with some opening thoughts. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
The guys speak to 5-star wide receiver Emeka Egbuka over the phone and discuss who they think were the biggest winners and losers from the NFL combine. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
Listen to the guys talk with 3-star WDE recruit Khristian Zachary over the phone and talk about who they think will perform well at the NFL Combine. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
What’s going on with Zachary Evans’ recruitment? The guys debate conference champion and playoff predictions. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
Ryan takes back his USC prediction and the guys rank the Heisman winners of the 2010s. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
Listen to the guys debate what’s going to happen in the 2020 CFB season and discuss the coaching carousel. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
Listen to guys preview the National Title Game between Clemson and LSU, talk about www.thefewpodcast.com, and some of the SEC West coaching changes. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
The guys look back on a rivalry weekend that did not disappoint, discuss all sorts of playoff scenarios, and give their takes on the conference championships ahead. As always, thanks for listening. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
We look ahead into what’s going to be a legendary rivalry weekend as well, as talk about a mix up at the top of the rankings and different scenarios for the playoff. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
The guys talk about the impacts of Tua Tagovailoa’s hip injury, the big matchup between the Buckeyes and the Nittany Lions, and players’ use of social media. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
We dive into what was a dramatic Week 11 filled with playoff implicating games. Burrow got it done in Tuscaloosa, and the Golden Gophers won in the spotlight. The guys end with a new segment, “Take It or Leave It.” --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
We break down the UGA-Florida game and Memphis’ shootout victory over SMU. The College Football Playoff Rankings have finally arrived. The guys argue about the PAC-12 and the Bama-LSU matchup. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
Listen to Ryan talk about the NCAA unanimously voting for college athletes to be paid and Joey Gatewood transferring. He also previews what looks to he a boring week 10 --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
Listen to us break down what was a crazy week 9 of college football. Should there be an offensive and defensive Heisman trophy? --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
This is our week 9 preview episode. Listen to us discuss past Heisman winner, as well as the current Heisman odds. We also have a little fun with some Start-Bench-Cuts. --- Support this podcast: https://podcasters.spotify.com/pod/show/thefew/support
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