Manufacturers, E-tailers and Retailers Leveraging Warehouse Distributors for Success!
Manage episode 401115416 series 3552615
In Episode 4, we dive deep into the backbone of our industry, the Warehouse Distributor. They are a critical piece of our industry in which deliver products to our customers cost-effectively and efficiently. Historically, manufacturers & WDs have been primarily B2B, but the landscape is changing. We touch on how manufacturers & eTailers can run a D2C program, eliminating channel conflict and dropping the demand generation off with partner WDs to grow market share strategically and obtain consumer data.
- Warehouse Distributors are the backbone of the industry
- Manufacturers can operate a D2C program that will seamlessly connect WDs to fulfill the demand
- Manufacturers can organically grow shelf space without adding sales personnel
- Etailers seamlessly tie into WDs to grow their e-commerce presence
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