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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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気に入った28:17![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The NASM-CPT Podcast With Rick Richey
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コンテンツは NASM Podcast Network によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、NASM Podcast Network またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Are you studying to become a personal trainer or just started your training career? NASM Master Instructor Rick Richey takes listeners on an informative and engaging journey to help establish a solid foundation in your fitness path.
…
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482 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 2925980
コンテンツは NASM Podcast Network によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、NASM Podcast Network またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Are you studying to become a personal trainer or just started your training career? NASM Master Instructor Rick Richey takes listeners on an informative and engaging journey to help establish a solid foundation in your fitness path.
…
continue reading
482 つのエピソード
すべてのエピソード
×T
The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
Personal training is an art. So, too, is establishing and building your client base. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, details several different strategies to help keep your schedule booked with training sessions. Rick reviews the results of a recent survey he sent out on social media asking for examples of how establish a strong list of clients. From being persistent, to asking for referrals and, maybe most importantly, providing results, these examples, and more, are ones you’ll want to learn more about. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
If his clients have questions, Rick Richey has answers. In this episode of the “NASM-CPT Podcast,” Dr. Richey addresses if there’s a correlation between soreness and building muscle. The NASM Master Instructor answers the question directly, as well as provides clarity, through researched findings, on a few of the misconceptions attached to the topic. Plus, the importance of knowing your own limitations and listening to your body to maximize your workouts. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
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Sciatica and piriformis are very similar pain symptoms. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, deep dives into the different types of discomfort each may present along the nerve pathway, the risk factors for both, the importance of consistent, full-body exercises, and several other helpful tips on the topic. Enjoy this in-depth monologue presentation straight from Rick’s mailbag! If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
1 Big & Small: Prioritizing Your Guidelines to Exercise 17:02
17:02
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気に入った17:02![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
Big or small, it’s all in the details as a personal trainer. On this episode of the “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, discusses why it’s important to emphasize regular movement throughout the day. He also deep dives into the importance of prioritizing your movements, mixing up your workouts, navigating through what clients, as well as what they don’t, and many more useful tips to help tighten up your coaching techniques. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
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Let’s have a “heady” conversation about exercise and the brain. See what we did there? On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, explores the five cortices of the brain and how consistent exercise add immense value to the ‘ole thinker. Dr. Richey breaks down the five, which are all named after the part of the skull, and each offer unique functions which process different things. Plus, a full breakdown of the “FPOTB” acronym, which is the first letter of the first word of the cortices used, and a clever way to help keep your knowledge of the topic on point. So, get ready to exercise your brain with this monologue presentation from Dr. Richey. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
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It’s common for people to get caught up in the loss of muscle, as well as the loss of bone. In this episode, let’s separate some facts from fiction. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, deep dives into researched findings and the programs that they wrote regarding resistance training. Dr. Richey will also break explore some of the stigmas with strength training, how social media can somewhat skew reality on the benefits, how strength training can be readily available to everyone, and much more. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
Sometimes in life we want something…but we really don’t want it. You’re simply being ambivalent. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, provides ways for you to overcome this in your personal training practices. He will help you with working through fitness pitfalls with your clients when they’re in the ambivalence stage, being honest with what’s “really going on,” examining if your client truly wants to change, or simply stay the same, and much many more useful practices. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
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As a personal trainer, attention to detail is key. It’s vital to be purposeful with all the clients you’re training. On this episode of the “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, deep dives into the specifics of training. Dr. Richey will explore the importance of prioritizing every assessment, stressing proper position and technique, and why communicating in-workout with your clients can not only help them reach their fitness goals, but keep your training techniques sharp, as well. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
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We recently discussed setting attainable goals. Now that you have those in place, how do you track the? On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, explores this essential topic in-depth, including keeping a PR chart with recorded specific exercises to help organize your clients’ workouts. Plus, Dr. Richey explains why it’s wise to keep the old PR’s with dates to compare with the new PR’s and the progress they have made over time. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
1 Mailbag: Does De-loading Cause Me to Lose Gains? 13:01
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気に入った13:01![icon](https://imagehost.player.fm/icons/general/red-pin.svg)
It’s time to dip back into the mailbag. On this episode of the “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, deep dives in with a focus on periodization when addressing this question regarding de-loading. Dr. Richey also adds his usual unique insights and suggestions to help expand your personal training mindset and abilities in the industry. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
So, you’ve decided to increase your session rates. Now, what is the best way to go about it? But, with so many modern food consumption plans, it’s crucial to stay “in the know” with the high volume of strategies. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, explains the best practices for trainers to present when it’s time to ask for more money from their clients. He’ll disclose four technique suggestions to help smooth out the increase, as well as the exact script he uses with his clientele and a few more useful tips, as well. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
Diets are popular topics whenever the calendar turns into another year. But, with so many modern food consumption plans, it’s crucial to stay “in the know” with the high volume of strategies. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, deep dives into the topic to help separate fact from fiction when it comes to not only dieting, but the types of diets, as well. He also explains why it’s acceptable to enjoy unhealthy foods occasionally and why it can be important to your well-being to do so. Let’s help get your diet this year trending in the right direction! If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
This is the time of year many decide to shift their health and wellness priorities. However, it’s important to remember to have a method to the madness. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, provides a detailed road map to help keep your goals on track for this year and beyond. He’ll explore steps like clearly defining your goals, being realistic, setting a time frame, the importance of writing it down and creating action plan, plus many more. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
Let’s kick off 2025 with a closer look at the shoulder. On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, deep dives into the anatomy of the shoulder joint and how the muscles of the shoulder move the shoulder. He’ll discuss the concentric actions, as well as share a variety of different shoulder-specific workout examples to help you, as well as the clients you train. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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The NASM-CPT Podcast With Rick Richey
![The NASM-CPT Podcast With Rick Richey podcast artwork](/static/images/64pixel.png)
So, you’re thinking about making a career change? Don’t worry, we’re here to help! On this “NASM-CPT Podcast,” host, and NASM Master Instructor, Rick Richey, helps transition you through some of the uncertainty, and fears, of pivoting into a non-traditional leap into the fitness industry. Hear plenty of insider tips on making the leap, a few details to consider before your pivot, and why it’s vital to get certified in advance of your move in this special encore presentation. If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community! Introducing NASM One, the membership for trainers and coaches. For just $35/mo., get unlimited access to over 300 continuing education courses, 50% off additional certifications and specializations, EDGE Trainer Pro all-in-one coaching app to grow your business, unlimited exam attempts and select waived fees. Stay on top of your game and ahead of the curve as a fitness professional with NASM One. Click here to learn more. https://bit.ly/4ddsgrm…
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