Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
What exactly is basic needs insecurity, and why must it be addressed in our colleges and universities? Join Amanda Key, the inaugural Director of Opportunity, Success and Achievement, and Phillip Smith, inaugural Assistant Dean for Student Basic Needs at Rutgers University as they share insights into the most common forms of insecurity among college students. Amanda and Phillip provide strategies that have transformed students' access and success.…
Struggling to help motivate students or help them understand the concept of motivation? In this episode of Friday 5 Live, Dr. Amy Baldwin and Dr. Laurie Hazard share their firsthand experiences and examine how motivation can be cultivated and sustained, even in the face of challenges. We examine the psychological underpinnings of motivation, discuss the importance of setting clear, achievable goals, and the transformative potential of a supportive community. Want to continue the conversation? Connect with Amy at the Curious Professor and Laurie at Recognize Your Potential .…
We are excited to welcome back Dr. La’Tonya “LT” Rease Miles to Friday 5 Live as we examine the hidden curriculum in higher education.In our conversation, we explore the harm caused by the assumption students “know how to college" and discuss strategies faculty and staff can take to address these implicit set of expectations that impact student success. Don’t miss out on this important conversation!…
This year in our podcast series we want to explore the idea of engagement - how do we create opportunities for our students that are so meaningful they cannot be disengaged from learning, from our school communities, from their higher education journeys. In this episode, Dr. Shantell Strickland-Davis shares with us strategies faculty and staff can take to build community even before class begins! Shantell’s research, which has recently been published, will provide us with tips and insights into how we can foster a sense of community and connection in classrooms outside of the limits of the semester. Tune in to gain valuable perspectives and tools that will make a positive difference in our students' academic journey from day one!…
Are you curious about the latest trends and developments in higher education? Join our panel of distinguished experts as they explore words that best encapsulate the year in higher education. Andrea Harris and Naomi Sigg share their insights and analysis of the trends that have defined higher education in the past year and a glimpse into what the future holds for 2024.…
Approximately 40% of college students nationwide exit before obtaining a degree, with a quarter not making it past their first year. In our latest Friday 5 Live podcast episode, we discuss a recent study published in the journal Science with Dr. Chris Hulleman, exploring how educational institutions can cultivate a profound sense of belonging among students to combat these alarming dropout rates.…
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