This month on Creator: Behind the Influence, we’re thrilled to feature Sion Walton-Guest, one-half of The Globetrotter Guys. Sion and his husband Ben, based in Manchester, share their global adventures and travel tips with their audience. Since 2018, they’ve explored destinations from South America to Southeast Asia, offering unique insights and LGBTQ+-friendly travel advice. Join us as we delve into their journey, and discover: - Sion’s secrets from the TikTok viral Gay cruise - Why it’s detrimental for brands to work with LGBTQ+ influencers just to tick boxes - Tips on managing burnout and balancing a relationship in the public eye…

Ruth Crilly, also known as A Model Recommends has built her presence online over the past 15 years, making her a true OG in the influencer space. From blogging about beauty tips to injecting humor into her branded content, Ruth is a certified OG creator. Ruth has hit some major milestones throughout her career thanks to her loyal community joining her on each stage in her journey, and we were honored to get an inside scoop on her latest venture, her must-read memoir which is now available to pre-order! Plus, Ruth told us… - Why she can’t stand TikTok. - Why the word ‘growth’ in the influencer space gives her the ick. - How leaning into humor in her branded content has paid off! Old-school YouTube enthusiasts, it’s time to tune in… Subscribe to Ruth: https://www.youtube.com/@RuthCrilly Pre-order Ruth’s book: https://geni.us/hownottobeasupermodel Follow on Instagram: https://www.instagram.com/ruthcrilly/…

Gabriel Sey, aka Active Black Dad, has been a strong figure in the fitness community on YouTube for over a decade. Recently, his fitness content bore a heavy weight on his shoulders – that's when he started sharing more about his family, mental health, and humor online. On this episode of Creator: Behind the Influence, Jenny, who was Gabriel’s YouTube Partner Manager some time ago, sat down with Gabriel to catch up about: - His new content direction - Why some fitness influencers are toxic - The importance of being open about your mental health Subscribe to Gabriel: https://www.youtube.com/@GabrielSeyOfficial Follow on TikTok: https://www.tiktok.com/@gabriel_sey_ Follow on Instagram: https://www.instagram.com/gabriel_sey/?hl=en…

Off the back of his rebrand and new challenge launch, we chatted with Jack Hodgson about saying goodbye to HODGACK and hello to Jando. In the latest episode of Creator: Behind the Influence, Jack Hodgson speaks about the changing pace of the Creator Economy, clickbait vs. creativity, and how he was given a lifetime supply of PRIME by KSI. Subscribe to Jack: https://www.youtube.com/@JandoTime Follow on TikTok: https://www.tiktok.com/@jackhodgsonweewoo Follow on Instagram: https://www.instagram.com/jandotime/…

Creator: Behind the Influence is back for 2024, and our first guest of the year is the incredible Joel Rochester, also known as Fictional Fates. Joel’s primary platform is YouTube, where he has 112k subscribers, but he’s also built a loyal following across Instagram, TikTok, and Discord where his followers go to enjoy in-depth book reviews, bookish trends, and a sprinkle of lifestyle content too. Our Strategy Director, Pete Bamforth, took the hosting hot seat for the first time to dive deeper into what inspires Joel’s content, and what being a content creator means to him. In this episode, Joel speaks about the balance between creating content his audience loves and content that will attract viral attention, empowering the LGBTQ+ community and people of color in the bookish community, and lets brands know how to get the most out of influencer partnerships by embracing creative freedom. Subscribe to Joel: https://www.youtube.com/@fictionalfates Follow on TikTok: https://www.tiktok.com/@fictionalfates?lang=en Follow on Instagram: https://www.instagram.com/fictionalfates/ Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/…

Dive into the final 2023 episode of Creator: Behind the Influence! Join Senior Creative Strategist Jennifer Adetoro as she chats with fashion and lifestyle creator Debbie Crown. Discover Debbie's journey from a trio to a solo creator, hitting 200k YouTube subscribers this year. In this episode, Debbie Crown opens up about inclusive fashion, YouTube Black, and her personal experiences, including bariatric surgery and single parenthood. Explore her passion for representing all body sizes, insights on the fashion industry, and why she brings followers on her journey. Don't miss this engaging discussion on fashion, lifestyle, and personal growth! Subscribe to Debbie: https://www.youtube.com/@imdebbiecrown Follow on TikTok: https://www.tiktok.com/@imdebbiecrown Follow on Instagram: https://www.instagram.com/imdebbiecrown/…

This month we have our first-ever duo on Creator: Behind the Influence, Iconicakes. Our CEO Jenny welcomed sister duo Sara and Avni, also known as iconicakes, into the podcast studio for an eye-opening discussion on navigating their lives not only as immigrants in the UK but as growing social media superstars, and the ever-important topic of representation of brown people in the media. Sara and Avni share how their Riverdale fan account ‘face reveal’ ended up in the launch of Iconicakes, the difficulties of collaborating as sisters and business partners, and what sharing their dual culture online might look like in the future. This episode is a must-watch, and for Iconicakes, this is just the beginning… Subscribe to iconicakes: https://www.youtube.com/@Iconicakes Follow on TikTok: https://www.tiktok.com/@iconicakes Follow on Instagram: https://www.instagram.com/iconicakes Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on… Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter: https://twitter.com/digitalvoicesuk…

Join us for an inspiring episode of Creator: Behind the Influence with Lucy Moon, an original lifestyle creator who started her YouTube journey at just 14! In this podcast, we explore Lucy’s sobriety journey, discuss how content creation has changed over the years, chat about mindful fashion tips, and more. Discover Lucy Moon’s thoughts on being vulnerable online, her goals for the future, and the tips that she would give to aspiring creators. Lucy Moon's wisdom and experience make this episode a must-listen for anyone interested in lifestyle content and the ever-changing world of online platforms.…

Robbie Knox is a UK based YouTuber and co-host of the Happy Hour podcast alongside fellow YouTubers, Jaackmaate and Stevie White. With a background in TV production for shows such as Soccer AM, Robbie Knox started his YouTube channel in 2018, initially sharing stories from his television career. 5 years later, he boasts 120k subscribers on the platform, and has welcomed creator guests to his channel including Bambino Becky, Jaackmaate, and Alfie Indra. In this episode of Creator: Behind the Influencer by Digital Voices, Robbie Knox speaks on the realities of being a YouTuber in your forties, the ethics of sharing his children online, the what it’s really like to go on tour with a group of YouTubers! Subscribe to Robbie Knox: @RobbieKnox Follow on TikTok: @megarobbieknox Follow on Instagram: @megarobbie…

Madeleine Borge, also known as Macerly is a Norwegian creator, living in London. She has been creating lifestyle and educational content under her ‘Macerly’ alias for almost a decade. Since kicking off her career, Macerly has grown her audience to over 1 million followers across her YouTube, Instagram and TikTok channels. Macerly’s content empowers young graduates to feel passionate about their future, and acts as an older sister figure for young people in their early twenties trying to figure out life. In this episode of Creator: Behind the Influencer by Digital Voices, Macerly reveals why she met Melinda Gates, why she speaks about her period online, and battling hate comments when it comes to talking about finances. Subscribe to Madeleine Borge: @Macerly Follow on TikTok: @macerlyofficial Follow on Instagram: @macerlyofficial Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on: Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter: https://twitter.com/digitalvoicesuk 00:00 Intro 00:35 Interviewing Madeleine Polk 01:50 Choosing a Purposeful Pseudonym 03:33 Setting Content Boundaries 04:15 Learning from Past Experiences 06:52 Social Responsibility 12:11 Using YouTube Shorts Effectively 13:17 Introducing Period Poverty to Audience 14:34 Working with the Gates Foundation 18:44 Radical Financial Transparency 21:02 Responding to "Daddy's Money" Comments 22:55 Gender Bias About Women & Money 24:01 Wanting to Empower Young Women 25:02 Solo Traveling in Asia 26:31 Considering a Long-Term Creator Career 28:00 Finding a Creative Outlet 29:02 Benefits of Separating Projects 29:12 Outro…

Fashion and lifestyle creator, AQ Official joins Digital Voices in this episode of Creator: Behind the Influence. Since starting his journey posting relatable content on Twitter and posting on TikTok during the midst of lockdown, AQ has grown his audience to an incredible collective amount of 1.5 million followers across TikTok and Instagram. Today, he uses his platform to express his creativity through styling short-form videos alongside travel and trending content. In this episode of Creator: Behind the Influence, we sit down with AQ to discuss issues around inclusive for all faiths and cultures at industry events, his new found responsibility for sustainable fashion, as well as some exciting new projects! Follow on TikTok: www.tiktok.com/@aqofficial Follow on Instagram: www.instagram.com/aqofficial/ Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on: Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter: https://twitter.com/digitalvoicesuk 00:00 - Introduction 01:05 - Welcome 02:48 - The Challenges of Being an Introverted Creator 05:20 - AQ's Early Days on Twitter and Instagram 07:00 - AQ's Transition to TikTok 08:51 - What AQ did before Content Creation 09:50 - AQ's Experience with Modelling 13:34 - The Business Side of Content Creation 14:39 - AQ's Favorite Video ever Made 16:36 - The Launch of AQ's Clothing Line 18:31 - Creators Launching their Own Business 21:03 - The Importance of Faith in AQ's Content 22:14 - The Need for Inclusion in Brand Campaigns 25:00 - Anything Brand could do Better 25:49 - Events 27:36 - Purpose with your Content 28:53 - Conclusion and Farewell…

Molly Marsh is the self-proclaimed grandma of TikTok, a creator with a sprinkle of musical theatre, and the bubbly best friend to her collective audience of over 680k across Instagram, YouTube, and TikTok. In this episode of Creator: Behind the Influence, Molly shares the tea on meeting TikTokers in real life, her secrets to success, including her modern-day ‘Von Trap family’ as well as some of her biggest OMG moments including entering the Love Island Villa! Subscribe to Molly: @MollyMarsh Follow on TikTok: www.tiktok.com/@_mollymarsh_ Follow on Instagram: www.instagram.com/mollygracemarsh/ Timestamps: 00:00 - Intro 00:37 - Welcome 01:34 - How did it all start? 04:15 - Balancing TikTok with drama school 04:39 - Having a strong support system 05:27 - My modern day Von Trapp family 06:40 - Maintaining a sprinkle of theatre 08:50 - Filming with people works better for me 09:40 - Where do you see the future of the industry going? 10:50 - Drama school discipline helped with my current success 11:48 - The truth behind meeting TikTokers in real life 13:05 - BTS at ITV press trips - Love Island Villa and Britain’s Got Talent 13:53 - Secrets of the Love Island Villa 14:20 - Traditional entertainment is merging with social media 15:58 - Do you feel competitive with other creators? 16:50 - Presenting is my dream job 17:20 - I’d love to be on Reality TV 17:45 - You don’t seem nervous to do anything, why is that? 18:50 - I’d always take every opportunity 19:50 - How does management help you achieve your big goals? 21:50 - Being open about getting botox 23:38 - Jaw lock TikTok 25:00 - Do you feel a sense of responsibility for your younger audience? 26:40 - I’ve never used dating apps and I never will 27:00 - EXCLUSIVE: Big plans for 2023 29:00 - Outro Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on: Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter: https://twitter.com/digitalvoicesuk…

SV2 is one of the biggest YouTuber creators in the UK football scene, with over 2.9 million subscribers. His content spans from showcasing young talent to creating his own World Cup Tournaments - as well as some of the best football challenges on the internet! In this episode of Creator: Behind the Influence, Eman (SV2), sits down to reveal the secrets of filming with professional players including Marcus Rashford, Raheem Sterling and Gareth Southgate, his responsibility of supporting young aspiring footballers and some exciting projects coming very soon! Subscribe to SV2: @SynxcV2 Timestamps: 00:00 - Intro 01:08 - Welcome 02:39 - Is your audience younger? 03:26 - Do you feel a responsibility to champion young talent? 05:16 - You’re like a football scout 06:02 - How do you find the young players you feature? 07:39 - Do you ever have to convince people to come on the channel? 08:50 - Did you always know you wanted to produce football content? 12:36 - You started with gaming videos? 14:45 - How do you balance gaming, real-life football and editing? 18:48 - Why do professional clubs struggle with content? 21:07 - Is grassroots football the future of your channel? 21:36 - YouTube or TikTok? 22:14 - Do you see people you’ve worked with change? 23:21 - Which professional football players have you met that are amazing off camera? 25:04 - Have you had any reality check moments? 27:02 - Russia and Qatar tournaments 27:18 - Jenny throws some shade 27:25 - Jenny changes the subject 28:08 - Do you prefer being a YouTuber compared to a professional footballer? 29:21 - Footballers becoming bankrupt 30:29 - Will you retire from YouTube one day? 31:23 - How was working with Gareth Southgate? 32:32 - Student athletes taking on sponsorships (USA) 34:03 - EXCLUSIVE: What new projects do you have coming up? 35:08 - Do you feel a responsibility to showcase womens’ football? 36:34 - Outro Listen on all streaming platforms: www.digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on: Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter:…

David Larbi is a creator, musician and TV presenter who has shared a multitude of content across his TikTok and Instagram platforms since 2020. From lyrical analysis and comedy; to poetry surrounding topics of mental health and mindfulness. In this episode of Creator: Behind the Influence, David reveals a turning point in his career, why you’re never too old for TikTok and an exciting new opportunity he is working on with Netflix US! 00:00 - Intro. 02:11 - How did you get started? 03:24 - Did you study music from a young age? 06:24 - What were your plans after Uni? 10:22 - After doing accountancy, did you know you’d rather do theatre? 10:59 - Did you start TikTok while doing theatre? 11:52 - Did you start it thinking it would be a profession? 12:45 - How did you get signed by SoundOn (TikTok’s music label)? 14:30 - How do you feel about the artist and label dynamic? 16:18 - Do you feel more in control of your future at this stage? 17:40 - How did becoming an influencer affect your mental health? 19:23 - How did you create a routine to make you feel better? 20:42 - What is your creative process? 23:50 - Exciting upcoming work announcement! 25:58 - How do you choose which deals to take? 34:47 - What do you want to do in the long run? 37:01 - How has presenting changed you? 41:24 - What are you excited about in the next year? 42:55 - What do you see as success? 44:06 - What advice would you give someone starting TikTok now? 44:40 - End plug. Follow David Larbi on TikTok: www.tiktok.com/@davidlarbi_?lang=en Listen on all streaming platforms: https://digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: www.digitalvoices.com Follow us on: Instagram: www.instagram.com/digitalvoicesglobal/ LinkedIn: www.linkedin.com/company/digitalvoices/ TikTok: www.tiktok.com/@digitalvoicesglobal Twitter: https://twitter.com/digitalvoicesuk…

Megan Short is a British YouTube, TikTok and Instagram creator who has shared her entire university experience with her online audience of over 105K subscribers. Megan now inspires and uplifts her community with travel, lifestyle and wellbeing-focused content across her social platforms as well as her very own podcast, ‘Life’s Your Bitch’. We sat down with Megan in this episode of Creator: Behind the Influence to talk about the challenges of studying and being a creator, and her opinion on whether wellness influencers are taking trends too far, or are just being performative for social media. Subscribe to Megan’s channel: https://www.youtube.com/@meganshort/videos Timestamps - 01:57 - Intro 05:47 - How Megan treats her social pages 08:06 - How she got into creating content 12:28 - Getting over the cringe and losing friends 16:07 - Choosing University or full time YouTube 20:35 - How Megan’s content changed during Uni 24:41 - Plans for the channel after graduating 28:29 - Audience demographics 29:09 - Why did you create your podcast? 36:36 - What tips would you give creators and uni goers? 41:33 - Do content creators need more mental health and wellness support? 43:21 - What are you excited to achieve in 2023? 46:08 - Breathing exercise Listen on all streaming platforms: https://digitalvoices.buzzsprout.com/ Keep in touch | Digital Voices Check out our website: https://www.digitalvoices.com Follow us on - Instagram: https://www.instagram.com/digitalvoices/ LinkedIn: https://www.linkedin.com/company/digitalvoices/…