The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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#PPCChat Roundup - Behind the Scenes of Paid Search
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コンテンツは TheMarketingAnu によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、TheMarketingAnu またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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311 つのエピソード
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コンテンツは TheMarketingAnu によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、TheMarketingAnu またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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311 つのエピソード
すべてのエピソード
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#PPCChat Roundup - Behind the Scenes of Paid Search

1 EP315 - Evolving with Paid Search with Amet Khabra 42:28
42:28
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気に入った42:28
Q1 How has your journey in the industry been? Q2 What are your biggest frustrations with the industry right now? Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances? Q4 What are your thoughts on PMax? Exit velocity: What’s one thing you want to leave people with Best advice have you've been given Imposter Syndrome moment…
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#PPCChat Roundup - Behind the Scenes of Paid Search

1 EP314 - Lead Gen & PMax Campaigns with Boris Beceric 41:05
41:05
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気に入った41:05
#ppcchat Anu Adegbola chats with Paid Search expert Boris Beceric about account structure and AI Q1 What is it like being a LinkedIn influencer Q2 What are your biggest frustrations with the industry right now? Q3 Smart versus manual bidding, what is your position on which strategy to use and under what circumstances? Q4 What is your position on using PMAX and under what circumstances? Q5 SKAG or STAG, what is your position on which strategy to use and under what circumstances? What is a horror story regarding a platform (performance, support, etc.) that you have experienced? What’s one thing you want to leave people with Advice to freelancers wanting to pitch - what is important to you as a client What advice have you been given Imposter Syndrome moment Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Anu Adegbola chats with in-house Paid Search expert, Helen Dooner , about how her in-house team uses AI and giving PPC-ers advice on how to approach PPC in 2025" Q1 What was the biggest shift for you in how you run PPC campaign when you moved in-house Q2 What are your general feelings towards AI Q3 What wouldn’t you allow AI to touch Q4 What has AI changed the most for you Q5 Does your Lead Gen team use Performance Max Exit questions: What’s one thing you want to leave people with Advice to freelancers wanting to pitch - what is important to you as a client Best advice you have been given Imposter Syndrome moment Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

1 EP312 - Account Structure and AI with Chris Ridley 45:53
45:53
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気に入った45:53
#ppcchat Anu Adegbola chats with Paid Search expert Chris Ridley , about account structure and AI Q1. Does Account Structure Even Matter Anymore? Q2. Do you think account structure matters anymore? If so, does it vary by platform? And if not, why not? Q3. Have you changed the way you structure accounts and/or campaigns? If so, does it vary by platform? And if not, why not? Q4. What are your biggest frustrations with account and/or campaign structures right now? Q5. If you could change something in a platform to make account or campaign structures better or easier, what would it be? Q6. Best campaign type for Eco Q7. Best campaign type for LeadGen What’s one thing you want to leave people with? Advice to freelancers wanting to pitch - what is important to you as a client? What is your favourite agency story to tell? What's the best advice have you been given? Share your imposter syndrome moment…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Anu Adegbola chats with in-house Paid Search expert Matt Beswick , about the latest updates in Search Marketing, giving PPC-ers advice on how to approach PPC in 2025" Q1 How did you get into client-side Q2 What frustrates you most about all the new updates Q3 How is your PPC workload as a client-side professional Q4 What’s one thing you want to leave people with Q5 Advice to freelancers wanting to pitch Q6 What is your favourite agency story to tell Q7 What best advice have you been given? Q8 Do you suffer from Imposter Syndrome and how do you deal with it…
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#PPCChat Roundup - Behind the Scenes of Paid Search

1 EP310 - Finding Leads & Building Your Brand in Today’s Social Landscape 36:27
36:27
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#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q2 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q3 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025? Q4 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025? Q5 What are your top priorities for building your brand and/or finding business and leads in 2025? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

1 EP309 - What now? Navigating ad platforms decisions 29:59
29:59
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気に入った29:59
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally? Q2 Has any of last week’s happenings with Meta given you pause over continuing to recommend advertising on their platform? If so, why and how? And if not, why not? Q3 Do you think as advertising managers we have any responsibility in where our clients or brands advertise? Or do we just do what the client/brand wants no matter what? Q4 Is “brand safety” a concern of yours and/or your clients or stakeholders? If so, is it a primary concern? Q5 Which ad platforms do you think are the “safest” for brands to be advertising on today? What makes you feel they are safer than others? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Sarah Stemen ( @runnerkik ) Q1 Do you do research as part of your PPC strategy and management? If so, what types? Q2 Is research something you do once or is it ongoing? If it is ongoing, at what frequency are you doing it and what types are you doing? Q3 Do you have any tools you use for PPC research? Q4 What is your biggest struggle or challenge when doing PPC research? Q5 Is there a tool you wish existed for PPC research? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)? Q2 What are your predictions for paid social advertising (Meta, LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, etc.)? Q3 Are there any platforms that you think will gain ground in PPC in 2025 that we are not really talking about much in 2024? Q4 What are your predictions for the PPC industry?…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping season 2024? Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why? Q4 What is on your holiday wish list for Google Ads or Microsoft Ads? Q5 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q6 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be “wasted spend” and does it vary by platform? Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform? Q3 Are you seeing an uptick in wasted spend in your accounts? If so, does it differ by platform? Q4 Are you doing anything to try to combat wasted spend in your accounts? If so, does it differ by platform? And how effective is it? Q5 What could the platforms do to help combat wasted spend? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does “ethical marketing” mean to you? Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why? How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical or unethical or a bit of both? Q4 Have you ever been in a position where you’ve been asked to do something unethical by a client/boss? How did you handle it? Q5 What, if anything, can we do to make the world a more ethical place without sacrificing the pragmatic need to make a living? v Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced? Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be! Q3 What is a horror story regarding a mistake you made in PPC? Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not? Q2 Do you have anything new that you are trying for this year’s Q4 season? Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, nervous, etc.? Q4 What is your gut feeling on how Q4 will be this year - strong, weak, similar to 2023? Q5 Are you running into any issues yet with your Q4 strategy? If so, how are you solving them? Q6 What are your biggest concerns in Q4 for your accounts and/or in general? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not? Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you? Q3 Do you have a reaction to AI-generated content when you recognize it in advertising or on landing pages? If so, what is your reaction? Q4 What do you think are the best use cases for using AI in PPC (meaning for content, images, etc. not automation within platforms)? Q5 Are there things you wish AI could do for PPC that it does not yet do? Q6 What are your biggest concerns about AI-generated content and images/videos in PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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