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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Travelers Rest United Methodist Podcast
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コンテンツは Travelers Rest United Methodist Church によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Travelers Rest United Methodist Church またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A United Methodist Congregation located in downtown Travelers Rest, SC, right on the Swamp Rabbit Trail. Visit our website: www.trmethodist.net Find us on Facebook, Twitter and Instagram: TRMethodist Rev. Brian Gilmer & Rev. Christine Matthews, Pastors
62 つのエピソード
すべての項目を再生済み/未再生としてマークする
Manage series 1160859
コンテンツは Travelers Rest United Methodist Church によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Travelers Rest United Methodist Church またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
A United Methodist Congregation located in downtown Travelers Rest, SC, right on the Swamp Rabbit Trail. Visit our website: www.trmethodist.net Find us on Facebook, Twitter and Instagram: TRMethodist Rev. Brian Gilmer & Rev. Christine Matthews, Pastors
62 つのエピソード
すべてのエピソード
×Finding Rest in a World That Won’t Slow Down Life moves fast. Between work, family, commitments, and endless to-do lists, it’s easy to feel stretched thin and constantly on the go. How do we find rest when everything around us demands more? This Sunday, we continue our Overwhelmed sermon series with "Overwhelmed by Hurry," based on Mark 6:30-31 . Jesus invites His disciples to step away and find rest—something we all need in a world that never seems to stop moving. Join us as we discover how to slow down, create space for what truly matters, and embrace the peace God offers.…
Life moves fast. Between work, family, commitments, and endless to-do lists, it’s easy to feel stretched thin and constantly on the go. How do we slow down and focus on what truly matters? This Sunday, we continue our Overwhelmed sermon series with "Overwhelmed by Busy," based on Luke 10:38-42. We’ll explore the story of Mary and Martha and learn how to find balance, peace, and purpose in a world that never seems to stop moving. Join us as we seek to create space for what matters most!…
In a world filled with constant noise and endless distractions, it’s easy to feel like we’re being pulled in every direction. How do we quiet the chaos and hear what truly matters? This Sunday, we continue our Overwhelmed sermon series with "Overwhelmed by Noise," based on 1 Samuel 3:1-10, 19. We’ll look at Samuel’s story and discover how we, too, can learn to recognize and respond to God’s voice amid the clamor of life. Come and join us as we seek clarity, peace, and purpose in the midst of the noise.…
Life can often feel overwhelming—whether it’s the pressures of work, family responsibilities, financial concerns, or the uncertainty of the future. These burdens can weigh heavily on our hearts, leaving us feeling anxious and exhausted. Today, we’ll begin our new sermon series, Overwhelmed , with the message "Overwhelmed by Worry," based on Matthew 6:25-34. We’ll explore Jesus’ teachings about worry and how we can find peace by trusting in God’s care and provision. What are the things that overwhelm you, and how can Jesus’ words help you find calm in the chaos?…
Due to last week's winter weather, we missed our time of worship. This Sunday, we will gather to celebrate Baptism of the Lord Sunday with the sermon "Plain Ordinary Water," based on Mark 1:4-11. As we reflect on Jesus’ baptism by John, let’s take a moment to consider the meaning of our own baptism.
As the light of Christmas continues to guide us, we gather this Epiphany Sunday to reflect on the journey of the Three Kings and their search for the newborn King. In the sermon "The Three Kings," we’ll explore Matthew 2:1-12, delving into the wonder and wisdom of these travelers and their response to God’s guiding star. Join us in worship as we celebrate the revelation of Christ to all nations and the call to follow the light of His love. Together, let’s begin the new year by seeking God’s presence in our lives and sharing His hope with the world.…
Merry Christmas! Tonight we celebrate the birth of Christ. We will share in communion and light candles together. His light shines in the darkness and the darkness will never put it out.
This service is held during the Advent season on the longest night of the year to support those grieving the loss of loved ones during the holiday season.
This Sunday, join us for a special Lessons and Carols service as we prepare our hearts for the joy of Christmas. Through scripture readings and beautiful music, we’ll journey through the story of God’s love revealed in the birth of Christ.
As our Advent journey continues, we turn our hearts toward the extraordinary ways God’s presence breaks into the world. This Sunday, in the sermon "God with Mary, the Faithful," we’ll reflect on Luke 1:26-38 and the courage and trust Mary displayed in answering God’s call, showing us how faith can lead to incredible transformation.…
As we continue our Advent journey, we reflect on the thin places—moments where heaven and earth seem to meet, and God’s presence becomes profoundly real. This Sunday, in the sermon "A Thin Christmas," we’ll delve into Micah 5:2-5 and discover how Christ’s birth brings hope, peace, and closeness to a weary world. Come and worship as we embrace the sacred mystery of God breaking through into our lives, offering reassurance and joy in this holy season. Let’s prepare our hearts together for the true gift of Christmas.…
As Advent begins, we enter a season of sacred time—a time to awaken to God’s presence, prepare for Christ’s coming, and reflect on the hope of the season. This Sunday, in the sermon "Advent = Sacred Time," we’ll explore Romans 13:11-14 and consider what it means to live with anticipation and readiness. This special Hanging of the Greens service invites us to decorate with symbols of the season, reminding us of the light and promise of Christ. Join us as we begin this journey together, embracing the sacredness of this holy time.…
What does it mean to set the table for others? How can our lives prepare the way for grace, hope, and belonging? This Sunday, in the sermon "We Are the Table Setters," we’ll reflect on these questions through the words of John 17:1-11. As we explore Jesus’ prayer for his disciples, we’ll consider how we’re called to create spaces where God’s love can be experienced by all. Join us as we discover the impact of living with purpose, serving with intention, and fostering unity in our communities.…
This Sunday, we’ll gather to explore how our perspective shapes our lives and relationships in the sermon, "Attitude is Everything." Reflecting on Luke 17:11-19, we’ll consider the story of the ten lepers healed by Jesus, focusing on gratitude and the power of a thankful heart. As we dive into this message, we’ll reflect on the blessings that often go unnoticed and how gratitude can transform our experiences and outlook. Join us as we give thanks, celebrate life’s gifts, and discover how an attitude of gratitude brings deeper fulfillment and connection.…
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1 Episode 274: 'What Would Be Enough' (Worship, November 10th, 2024) 1:03:41
1:03:41
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Today, we gather to reflect on what it means to live a life of trust and gratitude, exploring Jesus’ teaching on finding peace and sufficiency in God’s provision. In our sermon, “What Would Be Enough?,” drawn from Matthew 6:25-33, we’ll look at the anxieties and concerns that often weigh us down and how faith can offer a path to peace.…
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