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The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.
See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.
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コンテンツは Salesforce によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Salesforce またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
The Marketing Cloudcast, the marketing podcast from Salesforce, is for Trailblazers who are leading the way in their companies and careers. Every episode offers key marketing campaign tactics, popular trends, interviews with marketing leaders, and relevant insights — such as social media stats and data management strategies in marketing today. Hosts Tina Rozul and Martin Kihn will dive into topics such as performance on individual marketing channels, marketing career advice, the future of marketing, and beyond. Subscribe, be inspired, and become a Trailblazer.
See episode recaps and resources at marketingcloudcast.com, and connect with us at @crozul and @martykihn on Twitter.
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The Marketing Cloudcast
1 Humanizing Marketing: Episode 6 - How Marketers Can Build Trust In The Future 44:07
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気に入ったThe final episode of our Humanizing Marketing series looks at how digital engagement will evolve in the years ahead. Hosts Marty Kihn and Tina Rozul chat with Salesforce futurists, Vala Afshar and Brian Solis about the role of trust in customer relationships. We also dig into "Atomic Content Personalization" with Mark Abraham of Boston Consulting Group. Listen in to find out if your organization is ready for what's coming our way. LINK: Learn more about Atomic Content Personalization Presented in partnership with WordPressVIP…
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The Marketing Cloudcast
1 Humanizing Marketing: Episode 5 - Ethical Marketing with the World Economic Forum 31:33
31:33 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った31:33
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったWe won't fulfill the promise of artificial intelligence and machine learning without a robust discussion about the ethics of it all. As marketers start to use AI tools day-to-day, it's essential to understand the origin of bias in AI and machine learning models and how to mitigate the harm to your customers and to your business. In this episode, hosts Tina Rozul and Marty Kihn chat with Sheila Warren of the World Economic Forum. Sheila pinpoints the sources of bias and how organizations can implement checks and balances to ensure inclusive, authentic marketing. Presented in partnership with WordPressVIP…
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The Marketing Cloudcast
1 Humanizing Marketing: Episode 4 - Humanizing 'AI in Marketing' 38:15
38:15 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った38:15
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったArtificial intelligence (AI) is being used in Marketing more and more every day. In episode 4 of our Humanizing Marketing series, Tina Rozul and Marty Kihn demystify what happens behind the scenes of AI and machine learning. They sit down with Melinda Han Williams, Chief Data Scientist at Dstillery, to discuss the impact AI will have on personalized and empathetic marketing, including how it will evolve with privacy laws and what impact it will have on future marketing career paths. They also discuss the intersection of AI and marketing software with Armita Peymandoust, VP of Product Management for Einstein in Marketing at Salesforce. Listen in! Presented in partnership with WordPressVIP.…
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The Marketing Cloudcast
1 Humanizing Marketing: Episode 3 - Transform Your Marketing with a "da Vinci Approach" 31:48
31:48 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った31:48
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったWordPress VIP CMO Joyce Solano joins us for Episode 3 of our Humanizing Marketing series. We'll cover how to connect with customers in ways that are authentic, genuine, and human. For Joyce, that means building a team filled with people who have a wide range of skills, just like the famous artist and scientist Leonardo da Vinci. Listen in to learn more about how data and creativity intersect to build meaningful marketing moments. Presented in partnership with WordPress VIP.…
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The Marketing Cloudcast
1 Humanizing Marketing: Episode 2 - How to Create a Unified Customer Profile 35:42
35:42 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った35:42
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったYou can't achieve empathy and personalization at scale unless your data game is sound. In episode 2 of our Humanizing Marketing series, hosts Tina Rozul and Marty Kihn are joined by David Raab, founder of the Customer Data Platform (CDP) Institute, and Chris O'Hara, VP of Product Marketing at Salesforce. They discuss how organizations can create a unified customer profile with a CDP and the challenges that can be solved with a "single source of truth". This includes scaling personalization without overstepping personal preferences and privacy regulations. Are Customer Data Platforms worthy of the hype? Take a listen and decide for yourself! Presented in partnership with WordPressVIP.…
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The Marketing Cloudcast
1 Humanizing Marketing: Episode 1 - Why Empathy is Crucial in Digital Engagement 36:07
36:07 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った36:07
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったOur new Marketing Cloudcast series explores the intersection of technology and human connection in brand messaging. Specifically, how do you build a data-driven model that delivers relevant, personalized messages to customers and prospects? In episode 1, hosts Tina Rozul and Marty Kihn are joined by Shannon Duffy, EVP of Digital 360 Marketing at Salesforce. They chat about why authenticity and empathy are crucial to marketing today, and the role of technology in making that happen at scale. Presented in partnership with WordPressVIP.…
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The Marketing Cloudcast
Hear from our guest Douglas Burdett, host of the Marketing Book Podcast who shares his 5 favorite books and must read list for 2021. Also after interviewing 100+ marketers, Megan shares her key takeaways from being a host on the Marketing Cloudcast and time at Salesforce. She bids us adieu but you can stay in touch by tweeting to her at @ CollinsMeMegan and let @ marketingcloud know your thoughts on this episode or ideas for a future topic.…
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The Marketing Cloudcast
1 How to Speak ABM: Episode 8 – Our Key Takeaways 13:04
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「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったWe're wrapping up our How to Speak ABM series with a quick recap. We brought on the whole podcast team for this one to share our key takeaways. We hope you enjoyed this series and we look forward to dropping a new one in the new year. Talk to you soon!
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The Marketing Cloudcast
1 How to Speak ABM: Episode 7 – The Future of Lead-Gen 20:51
20:51 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った20:51
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったOur new series demystifies the world of Account-Based Marketing (ABM). In our final episode, we bring in Jenifer Ho, Head of Business Growth Marketing and Marketing Operations at Lyft. We discuss the future of lead-generation and how Account Based Marketing fits in. Resources: Blog: Trends From “State of Marketing” that Every B2B Marketer Should Know: https://sfdc.co/HOPUI…
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The Marketing Cloudcast
1 How to Speak ABM: Episode 6 – The Digital Handshake 18:52
18:52 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った18:52
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったOur new series demystifies the world of Account-Based Marketing (ABM). In episode 6, we bring in a 36 year industry veteran to discuss what ABM looks like in the manufacturing space. We discuss the cancelation of in person trade shows (an $18B industry) and how that has impacted lead generation, resulting in a new era we’re calling, the digital handshake. Guest : Lester McHargue, Executive Strategist, Manufacturing at Salesforce Resources: Data Sheet: State of Marketing Report for Manufacturing https://sfdc.co/BHy2j Blog Post: How AI Is Keeping Supply Chains Running Throughout the Pandemic. https://sfdc.co/b26XOP…
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The Marketing Cloudcast
Our new series demystifies the world of Account-Based Marketing (ABM). In episode 5, we take a peak into the relationship between Salesforce's marketing, sales and service teams. We then discuss a recent report from Boston Consulting Group that shows the benefits for companies who are moving towards an Account-Based Engagement approach. Guests : Rob Archacki , Partner and Associate Director, B2B Marketing & Sales at BCG Lisa Perry , Sr. Manager, 1:1 Enterprise ABM, Salesforce Cinzia Bazzo - National Vice President Retail Canada, Salesforce Resources : Webinar - How Marketers Are Driving Account Engagement and Growth with ABM: https://sfdc.co/MOeXW BCG Report - Moving Beyond ABM to Account-Based Engagement: https://sfdc.co/ApQwH…
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The Marketing Cloudcast
1 How to Speak ABM: Episode 4 – 3 Steps to Success 20:56
20:56 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った20:56
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったOur new series demystifies the world of Account-Based Marketing (ABM). In episode 4, we get an inside view of how an ABM program is executed through the lens of global solutions provider ATS, Advanced Technology Services. Guest: Sandra Marchand , Director of Marketing at ATS, Advanced Technology Services. Resources: The B2B Marketer's Guide to ABM - https://sfdc.co/bkNZ8z A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1…
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1 How to Speak ABM: Episode 3 – Account Anthropology 23:24
23:24 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った23:24
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったIn this episode we’re discussing account anthropology where we’ll unpack what it takes to discover the accounts you want to target for your Ideal Customer Profile (ICP) - looking at their pain points, deal size, and who's on their buying committee. Guests: Daniel Englebretson - Co-founder and Head of Client Services at Khronos Neha Shah - Director, Product Marketing at Salesforce Pardot Resources: A Practical Approach to Designing Your ABM Strategy: https://sfdc.co/eN6Q1…
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1 How to Speak ABM: Episode 2 – The Data Imperative 26:31
26:31 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った26:31
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったOur new series demystifies the world of Account-Based Marketing (ABM). In episode 2, we build on the fundamentals of ABM and talk about the data that's imperative to make your ABM plans successful. Guests: Chris Golec , Founder of Demandbase Jon Miller, Chief Product Officer at Demandbase Karen Holmgren, Senior Manager, Global Marketing Operation at Pitney Bowes Resources: Marketing and Your CRM: Better Together https://sfdc.co/ccgGm4 Marketing Intelligence Report - https://sfdc.co/bu3LHs A Tale of Data-Driven Advertising - https://sfdc.co/cc5glA…
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The Marketing Cloudcast
1 How To Speak ABM: Episode 1 – Getting Started with Account-Based Marketing 22:41
22:41 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った22:41
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったOur new series demystifies the evolving B2B strategy called Account-Based Marketing (ABM). In episode 1, we introduce the fundamentals of ABM and explain how it's helping marketing and sales teams target accounts that are the best fit for potential business. Guests : Mike Kostow , GM Pardot at Salesforce Emma Chalwin , SVP Global Field Marketing at Salesforce Resources : The B2B Marketer's Guide to ABM: https://sfdc.co/crK9NC 6th State of Marketing Report: https://sfdc.co/p5LXG…
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The Marketing Cloudcast
We're wrapping up our Moment Makers series with a quick recap. We brought on the whole podcast team for this one. We hope you enjoyed this series and we look forward to dropping a new one in just a few weeks where we're talking all things ABM. Tune in as we demystify yet another marketing acronym. Talk to you soon!…
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The Marketing Cloudcast
1 Moment Makers: Episode 7 – The Skills You Need to Stand Out 44:25
44:25 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った44:25
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったYou have aspirations to be a marketing leader, but what do you need to do to get there? What skills should you develop to keep connecting with customers as technologies evolve? What are the moments you need to make in your career? Guests: Thomas Barta - Author of The 12 Powers of a Marketing Leader Rochelle Hinds - VP of social media at OneUnited Bank Karin Holmgren - Senior Manager Global Marketing Operations at Pitney Bowes Resources : The 12 Powers of a Marketing Leader Book: https://sforce.co/3hOvEgK Twitch: twitch.tv/BlackCompat The ESHcast: https://sforce.co/359V5FM Rochelle’s Xbox MVP Profile: https://mvp.xbox.com/profile/5000942…
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The Marketing Cloudcast
1 Moment Makers: Episode 6 – You’re in Charge. What’s Next? 23:17
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「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったToday’s marketing leaders are faced with a big challenge. Their job is to ensure their team is creating these moments that resonate with customers, but this can't be done without the right pieces in place. How do you build a future-proof team Moment Makers? Tune in to find out! Guests: Jay Baer, Founder of Convince & Convert Sergio Alcocer, Founder of the Cultural Marketing Agency, Rest of the World Resources: Holiday Readiness Webinar featuring Jay Baer: https://sfdc.co/AjEd5 Social Pros Podcast Episode with Tatiana Holifield, VP/Head of Digital Strategy at Pacers: https://sforce.co/34EyVeQ…
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The Marketing Cloudcast
While the future may seem unpredictable, one constant is monitoring marketing ROI. A good understanding of ROI can help you optimize processes and build inspiring marketing moments over the long term. Tune into this episode to help narrow focus and prioritize the marketing moments that lead to success. Guests: Mike McGuirk, Lecturer at Babson College Doug Morneau, author of 3 Big Lies Anand Kishore, CEO and Co-Founder at AspireIQ…
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The Marketing Cloudcast
1 Moment Makers: Episode 4 – How Real Is Real-Time Personalization? 34:50
34:50 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った34:50
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったWe often hear the term “real-time personalization” but what does it really mean? And how can it help marketers create moments that truly resonate with customers? Join us for answers to these questions and more with expert marketers from Merkle and Reverie! Guests: Jose Cebrian - Senior Vice President Marketing Strategy, Merkle Lisa Tan - Chief Marketing Officer, Reverie Deena Gardner Reverie - Vice President of Marketing and Communications, Reverie Resources : Salesforce + Google Virtual Adventure - sforce.co/virtualadventure https://www.merkleinc.com/what-we-do/salesforce-partnership…
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The Marketing Cloudcast
1 Moment Makers: Episode 3 – You’ve Got the Data. Now What?! 37:02
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「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったYou've got the data - now what? In this episode, we unpack the complex world of data management and activation in order to create moments that surprise customers and offer experiences that truly matter. We’re talking with digital transformation veteran Vikalp Tandon, the Global President of Dentsu Commerce, to set the stage for what activation means in this new decade. We’re also diving into an interesting marketing role with Rahul Kak, Executive Director of Behavior Change Marketing at CVS Health. And we’ll hear what it takes to build the ideal preference center, or in Shane Smyth’s words, an experience center. Shane is the Marketing and Analytics Lead at Horizontal. Resources : Aetna Advice: https://youtu.be/Q5tOnF-_0qo No-Code Preference Center Landing Page: https://sforce.co/33wW0iU No-Code Preference Center PDF: https://sforce.co/2EUzpCB…
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The Marketing Cloudcast
1 Moment Makers: Episode 2 – Walking the Data Tightrope 25:10
25:10 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った25:10
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったData is the key to creating great customer experiences. And with a great amount of data comes great responsibility. In this episode Elyse Blouin, Sr. Director Digital Marketing at Lowe’s discusses how to be clever (and not creepy) when creating marketing moments. We can’t talk about data and not cover how to keep it secure, so we asked two security experts at Salesforce, Saikat Saha and Miku Konsolas, to walk us through how marketers can be more mindful of protecting data and complying with ever-evolving regulations. Resources: Book: Data Driven by Chris O'hara, Tom Chavez, and Vivek Vaidya Webinar: How to Create a Secure and Trusted Environment During Uncertain Times…
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The Marketing Cloudcast
1 Moment Makers: Episode 1 – The New World of Marketing 34:59
34:59 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った34:59
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったThis is the first episode of our newest series, Moment Makers. Where we're focusing on the current state of the customer experience. Fun fact, did you know humans now have a smaller attention span than a goldfish? Our jobs are getting harder by marketers, and customer expectations are at an all time high. Marketers are under pressure to understand their customers and deliver memorable experiences. There’s power to creating a marketing moment – and it doesn’t happen by accident. In this episode, we dive into this new world of marketing. Guests: Antonio Sciuto - Former Nestle CMO, now in Office of the CEO at Salesforce Engelina Jaspers - author of Marketing Flexology Erna Alfred Liousas - CEO and Founder of U*Realized Resources: Marketing Flexology featured on The Marketing Book Podcast: sforce.co/3jpbs6c U*Realized Website: www.u-realized.com/ HR Redefined: www.hr-redefined.com/ Tech Ladies: www.hiretechladies.com/our-story/…
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1 Leading Through Change: Episode 9 – Reflection & New Series Teaser 11:14
11:14 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った11:14
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったIn this episode we brought on our entire podcast squad including producers Sachin Shenolikar and Conor Wiegmann. We discuss our learnings from the past 2 months and highlight our favorite parts of the Leading Through Change mini series. We'll also tease out our upcoming series called Moment Makers. Stay tuned for more marketing conversations very soon!…
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The Marketing Cloudcast
1 Leading Through Change: Episode 8 – Insights from 7,000 Marketers Worldwide 36:28
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「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったDid you know that the growth rate of AI adoption from 2018 is 186%!? In this episode we’re talking about key insights, like this, from the recently launched State of Marketing report. This first party research report surveys almost 7,000 marketing leaders around the world in a double-blind way. It covers 6 continents, 29 countries and a wide range of industries. Chris Jacob, one of the masterminds behind creating this report, joins us to share his take on the findings. We also dig into the research through the lens of an industry expert at Caleres, a fashion portfolio brand. Corrina Cohen, Marketing Cloud Platform Developer, comes on the show to share how this research relates to her day to day job. Resource: 6th Annual State of Marketing Report: sforce.co/marketing…
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1 Leading Through Change: Episode 7 – Using AI as a Catalyst for Change 21:19
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「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったCreating a world without waste is no small task. Data scientists are now leveraging artificial intelligence to support supply chains and manufacturing companies as they adapt to the new normal. In this episode, we talk with Gail Moody-Byrd, CMO at Noodle.ai who shares what a “Noodler” is and why they are important to helping our economy get back on its feet. We also talked with Salesforce’s AI expert, Veda Kumarjiguda to share tips and tricks for any marketer to start incorporating AI into their day to day jobs.…
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The Marketing Cloudcast
1 Leading Through Change: Episode 6 – Purpose Driven Marketing with Kimberly-Clark's #ShareASquare 38:45
38:45 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った38:45
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったValues based marketing, cause marketing, purpose led marketing - we’re seeing these purpose driven trends arise across marketing teams but what does it really mean? What types of campaigns are run on these teams? Why is this an important function? In this episode we interview Kai Johnson, Values-Led Marketing Manager at Salesforce and Stephanie Pines, Senior Global Director of Creative Content and Design for Family Care at Kimberly-Clark. We dive into a timely purpose driven social campaign where Cottonelle is teaming up with United Way to #ShareASquare. Kimberly-Clark is donating $1 for every mention of #ShareASquare on social media, up to $100,000. We also brought on a social expert, Leigh Price to share relevant tips on social media marketing. Resource : Social Studio 90 day free trial: sfdc.co/social90days Details on #ShareASquare: www.cottonelle.com/en-us/share-a-square…
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The Marketing Cloudcast
1 Leading Through Change: Episode 5 – Stories of Resilience with Mark Cuban 27:12
27:12 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った27:12
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったToday’s uncertain landscape leaves businesses looking for tools, advice, and inspiration. In this episode, we give you just that, through stories of resilience. You may know Mark Cuban as the Dallas Mavericks owner or Shark Tank judge, but the famed entrepreneur and investor has also been a vocal supporter of and advisor to small businesses. Cuban shares his story of becoming an entrepreneur and advice for those struggling with how to run their business at this time. We also have Ariana Huffington, founder of the Huffington Post to share with us stories of managing anxiety and efficient sleep. For more stories of resilience, tune in at salesforce.com/live.…
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The Marketing Cloudcast
1 Leading Through Change: Episode 4 – Non-Profit Brand Marketing With the Anti-Defamation League 24:49
24:49 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った24:49
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったBrand marketers have their work cut out for them. They face the challenge of managing sensitivity while ensuring their global message is maintained with the understanding that there can be nuances throughout the world. Our guest today is Salesforce.org trailblazer, Amy Blumkin, Vice President of Brand Marketing at the Anti-Defamation League (ADL), a non-profit global organization. Amy has held marketing executive roles for much of her career. She also was the CMO of the 2014 Super Bowl host committee and worked at Walt Disney company for nine years. In this episode, she shares advice for brand marketers eager to lead through change.…
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The Marketing Cloudcast
1 Leading Through Change: Episode 3 – Non-Profit Communications with Common Sense Media 31:46
31:46 「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入った31:46
「あとで再生する」 「あとで再生する」 リスト 気に入り 気に入ったThis week’s episode brings you a few stories from an industry where communication is crucial: the nonprofit world. These brands rely on their members to keep their business afloat. We spoke with Paul Holman-Kursky, Director of Membership at Common Sense Media, who was forced to quickly redesign his communication strategy last month. He shares how he has boosted efficiency with dynamic content and is using multiple channels to spread the word all while, re-imagining a product launch.…
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